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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. and think that’s what caused their success: Great brand. How does brand help these cohorts?

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

The Review by First Round

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. The course runs in February and applications close on Jan 28th – find out more and apply here.

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5 Climate Tech Startups to Watch

freshtrax

Original Article Published in Japanese on Aug 03, 2023. Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022. In this issue, we will take a look at startups in the climate-tech market from the United States.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Call to Action If you are a Product guy, I hope this article has inspired you to further your passion.

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The startup playbook for expanding internationally — Advice from Faire CEO Max Rhodes

The Review by First Round

Today’s episode is with Max Rhodes, the co-founder and CEO of Faire , an online wholesale marketplace that connects independent retailers and brands. In today’s conversation, we dive deep into how startups can get international expansion right. Read the article here: [link] You can follow Max on Twitter at @MaxRhodesOK.