Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

280 Group

NOVEMBER 3, 2020

For our next installment of the Trailblazing Women in Product Management series, I interviewed Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric (PGE). As a result, I was offered the opportunity to lead the product development team. How did you get into product management?

Product Research 296

Product Research Research Software Development Customer Experience 296

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. Consistency between the strategy and execution phases is crucial.

Data Visualization 136

Data Visualization Analytic Tools Research Software Feedback Software 136

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. However, low risk means low profit.

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

The Product Coalition

APRIL 7, 2021

This article may help you find the right company. As a consequence of this, the mobile app development industry is on the rise now. Probably, you look for a research-based recommendation of a reliable app development service provider too. Think of who does really spend 24/7 with you, all day and even night long?

Research Software 116

Research Software Feedback Software Artificial Inteligence User Testing 116

The Product HQ

FEBRUARY 1, 2023

(Needs Images) Interested in learning the difference between product development and product management? Product development and product management may seem to be similar concepts, but in reality, they’re quite different. What is Product Development? How Does Product Development Differ from Product Management?

Weak Development Team 52

Weak Development Team User Testing Product Research Development 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? This article addresses these and more. What is a Micromarketing Strategy?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

280 Group

MARCH 27, 2020

How to conduct market research, but quantitative and qualitative, to quickly understand how your customer needs are shifting. Tips to support Marketing and Sales during this challenging time. You can read the article Strategy under uncertainty. Tips on how to run collaborative activities virtually.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

DECEMBER 11, 2023

AI for content creation uses artificial intelligence technology to develop and improve various aspects of content development and refinement. This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. What is AI for content creation?

Data Visualization 132

Data Visualization Artificial Inteligence Analytic Tools Research Software 132

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. At the end of the day the ultimate goal of product development is to decide what features to spend time on, in what order – and what to exile to the uncharted shores of the backlog. Especially in early phases of the development, where resources are scarce.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Product Coalition

APRIL 28, 2023

Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. This information can then be used to identify areas for improvement and prioritize product development efforts.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

The Product Coalition

FEBRUARY 6, 2020

Europe lags behind North America and China in almost all respects, while in China the development of digital marketing is closely intertwined with the active development of e-commerce. Brand awareness continues to be most often cited as a key purpose of digital marketing. Learn data analytics and marketing automation.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? What made them successful?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Start early: Begin the research process at the inception of your branding idea.

Branding 91

Branding User Testing Product Research Data Visualization 91

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 250

Agile Product Research User Testing Feedback Software 250

Userpilot

JULY 18, 2023

This is the key question we explore in this article! They oversee the development, design, and delivery of the product and its further growth. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), ChatGPT performs market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Advertising.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

280 Group

JULY 8, 2019

This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life. Create a template of each framework and fill it out based on real market research. Low profitability.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Roman Pichler

FEBRUARY 2, 2021

Listen to this article: [link]. Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

The Basics of Product Management

JUNE 30, 2020

Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. The following strategies are all equally important. Market Research. Dogfooding.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

The Product Coalition

OCTOBER 13, 2022

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. Manufacturing: 19,000+ developers have registered for Mercedes’ API.

Enterprise 133

Enterprise Research Software Telecommunications Government 133

Userpilot

OCTOBER 26, 2023

These are the main questions that the article explores. TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. The Ansoff Matrix of Growth Strategies.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

280 Group

JULY 13, 2020

We have developed a template to help guide you in building your earned authority and ability to influence other stakeholders. We’re talking about skills like market research, voice-of-the-customer (VOC), competitive analysis , and prioritization, to name a few. This is a combination of soft and hard skills. Hard skills review.

Customer Experience 279

Customer Experience Vision User Testing Download 279

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Let’s dive in!

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98