The Product Coalition
JANUARY 26, 2024
As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. Read more ] Community Learning — Not Brand Marketing.
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
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The Product Coalition
JUNE 30, 2023
Behind every impressive game lies an elaborate process known as Video Game Development. In this article, we will explore an alluring journey into the world of game development, establishing the important facts and elements that bring our preferred virtual worlds into your life.
The Product Coalition
AUGUST 15, 2023
This sounds simple but “desirable returns” looks different to different businesses and these differences, explicit or implied, end up driving how product development is viewed and run. Compare this to another example where a family owned packaging company has started developing software to automate a packing process.
Product managers help accelerate the product development and launch for many companies. However, the pool of talented product managers can be elusive, the following article explores how companies can aim to attract and retain the best talents. Therefore, it's important to have the right employee in place.
The Product Coalition
MAY 21, 2023
Levitt’s book, ‘Marketing Myopia,’ published in 1960, remains relevant even today. Marketing Myopia’ also provides valuable insights, such as the origin of the expression ‘oil for the lamps of China.’ In summary, ‘Marketing Myopia’ is an exceptional article that I highly recommend reading.
280 Group
MARCH 11, 2022
This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.
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