25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. 12 things about product-market fit.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback. link] Building Conscious Products.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way. And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success. As a successful product manager reading is a must. You may be an entrepreneur creating SaaS platforms or a product manager for an enterprise.

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. This is my first ever article.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

What’s sucking momentum from your product development journey

Radical Product

And what you can do about it When I joined a large company to help the team redefine and relaunch their product, it was déjà vu for many of the team members. You might have seen varying degrees of a loss of momentum after a major customer loss or a failed product feature.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. Both development steps require effort, time, and money. The Matrix Reloaded.

4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. A working knowledge of just some of this is enough to make anyone’s head spin, let alone keep it all in check in order to deliver successful products.

Take Care of the Misfit Toys: Managing End of Life Products

Mind the Product

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. I remember when I moved from being a sales engineer to product manager. I would be great, designing new products, grabbing market trends and customer feedback and transforming them into a shiny new toy that everyone would love (and buy). With no resources, no developers, no release cycle, no roadmap? All Products are Products.

Making things people want

Inside Intercom

The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

Agile 153

How to Include Stakeholders in the Product Planning Process

ProductPlan

Unless your company is literally a one-person show, your role as a product leader includes stakeholder management. And including stakeholders in your product planning process is a key part of that. Types of Stakeholders to Include in Product Planning. Product Development.

The Potential of Agile

Tyner Blain

When an executive, too far removed from what makes creating products hard thinks of “agile” as a silver bullet it becomes difficult to manage expectations. Products fail primarily because they don’t solve customer problems. Deliver Higher Quality Products.

Agile 106

Focus on what really matters: Lesson learned as a product manager

The Product Coalition

Things I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was. After all, product managers are not the real “makers”.

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” ” There is a step between the two – deciding which problems you will focus on solving with your product. Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Ted Levitt Whole Product Model. This article is an example.

Customer Interviews: Should you Interview Users or Buyers?

ProductPlan

Customer interviews are an important component of the product development process. Product managers use customer interviews to help inform product decisions by validating problems, solutions, and pain points. Why Products Struggle to Win Over Buyers.

Demo 81

A Product Manager’s Guide to Saying no

Mind the Product

As a product manager you have to say no to stakeholders, a lot. John is super-engaged with your product and has lots of ideas about how it could be improved (well, perhaps he’s a little grumpy and thinks your product should do this stuff already). Back at the office Nikola, a developer, is frustrated that some of the business logic is in the wrong part of the code base, making development inefficient. A divergence from the product strategy or roadmap.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough. Steve Ropa has an excellent article about this.

How to Use Google’s OKR Framework to Prioritize Your Product Roadmap

ProductPlan

Although not designed for product roadmaps in particular, the OKR model has a lot to offer product teams. Let’s discuss what the OKR framework is, why many successful companies have adopted it, and how your team can use this approach to improve your product strategy.

Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Anyway, that’s strategy: taking something that appears to be working against you (e.g. This article is an abridged chapter from chapter 4 (“Why Us?”) of a book of mine, 4 Steps to Develop a Strategy. product strategy”).

A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. With plenty of choices and little incentive to stay if they’re not completely satisfied with their experience, customers hold all the cards when determining how long they’ll keep using or paying for a product or service. This can also help boost your product’s net promoter score.

K.I.S.S??—?my ass!

The Product Coalition

We’ve been using Keep It Simple Stupid (KISS) as a guiding mantra for the products we are developing for a long time now. Time to bust the myth once and for all It actually makes a lot of sense to make a ‘simple’ product. Who wouldn’t want to design a product all the way through.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. The Product Strategy Grid.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

What does the agile roadmapping process look like in practice?

The Product Coalition

In most contexts, war and product development are completely different beasts. But in the context of planning, agile software development practitioners are wise to take Eisenhower’s words to heart. “In What purposes do product roadmaps serve for agile teams?

How to Find Opportunities in Design Flaws

ProductPlan

There are lots of ways to define a product manager’s job , but here’s one viable way you could succinctly describe the product management role: identify flaws and design solutions for them. They’re in your competitors’ products, in the standard processes your customers use today to get things done, and even in your own products. ” Why a Design Flaw Can Be Great News—Even if You Spot it in Your Own Product.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Welcome to our third episode of Product to Product —a podcast for / by product people. Listen below: In this episode we have Evan Michner , Principal Product Manager at Atlassian —specifically for their chat tools, Stride and HipChat. One to product management.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. If all you need is the answer above, then this is a really short article for you – you can stop here.

Customer Churn and SaaS

Tyner Blain

A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). Her article explains a fundamental issue of not understanding and talking to the right target customers for their business.

Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Whole Product Model. Think “ blue ocean strategy ” here.

Sustainable Pace in Product Management

Roman Pichler

The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.” But sustainable pace is equally important for you, the person in charge of the product. With the Development Team.

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star?

Product Leadership in Scrum

Roman Pichler

Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. As the product owner, you lead the product and are responsible for its overall success. Lead the Product. That’s the job of the development team.

How to declutter product portfolios with modular productization

The Product Coalition

There were many product lines and different versions of the same products made to meet different customer needs. One of the first things Steve did was to simplify the product line?—?cutting He mapped a simple 2x2 that outlined 4 products for Apple to focus on.

Playing Whack-A-Mole With Risk

Tyner Blain

When it comes to developing a product strategy – or even making decisions about how best to create a product, one of these assumptions is likely to be what causes us to fail. Laura identifies that every product has at least three different classes of assumptions.