25 must-read product management articles


I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy!

Developing Product Management Confidence

bpma ProductHub

But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

An interesting dissertation/article on the relationship between Ethics and Design. Highlight of the article includes: “So if in your design you are careful and mindful, the product has a better chance of having a careful and mindful effect.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback.

33 Amazing Articles Every Product Manager Must Read


And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success. Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

This article is the first in a three part series on how to accelerate your Product Management career. Stay tuned for Part 2 in this blog series to get even more strategies to help catapult yourself up the ranks in product management.

How your User Adoption Strategy Will Improve LTV and Reduce Churn


Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

Seven Things you can Learn From WeChat Product Development

Mind the Product

App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Here are seven lessons product developers and designers can learn from WeChat product development: 1.

Vision vs. Strategy


In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision.

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Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

Voice of Customer: Why VoC should lead your product development process


Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

Is Agile Product Development Right for Your Team?

The Product Coalition

Well, for those who are unsure about what Agile Product Development means, this post will refresh their memory first. Indeed, it has been a while since Agile was first popularized by a manifesto from product developers. Change is welcome at every stage of development.

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The Three Games of Customer Engagement Strategy


This article is the third in our north star metric series. This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. Defining your Customer Engagement Strategy: Which game are you playing?

The Anti-Influencer Marketing Strategy to Grow Your Community


In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working. If it was just ychan2421, or Yau Chan, you might not know what to do with this article.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Startup marketing: strategies for year one

Inside Intercom

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Writing articles about how to run a SaaS business , how to scale a SaaS business , how to grow your audience and how to pick your features was the best way to reach our audience – people working in small SaaS companies like Intercom. See our advice for startups on developing messaging, getting word of mouth, keeping teams aligned, and more.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

A Digital Native Approach to Customer-Centric Product Development


Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

How to Drive Customer-Centric Product Development Like a Digital Native

The Product Coalition

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article. analytics customer-experience product-management product-development

Building C-Level Support for a Software Compliance Analytics Strategy


Organizations considering a software compliance analytics strategy should keep this in mind as they seek to build consensus for a program. Selling your entire c-suite on a compliance intelligence strategy is crucial to realizing its full benefits.

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

Let’s look at some practical strategies for assessing the degree of uncertainty and strategies for mitigating risk. This is my first ever article. What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty.

Behind the scenes of product development: Building the perfect product


Most on the customer side of product development don’t see the long days and hard nights that go into creating an amazing product. In product development, it’s a near-obsession with creating your MVP. If product development were a breeze, everyone would do it, right? ” An excellent article to read is one on LinkedIn by Subin Das PK, entitled “ The Importance of Hard Work in Success.”

The State of Customer Development

Sachin Rekhi

A decade ago Steve Blank authored the book The Four Steps to the Epiphany: Successful Strategies for Products that Win to share with the world his philosophy for building winning products: customer development. Customer Development Maturity.

What’s sucking momentum from your product development journey

Radical Product

How do you recover and sustain the momentum on your product development journey? Was it the strategy? If your product development journey looks like a drive down Lombard street in San Francisco (see below), you’re seeing symptoms of Pivotitis.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. If you’re looking to develop a high-performing team I’m sure some of this is familiar to you too. Strategy – the how.

How to Drive Customer-Centric Product Development Like a Digital Native


Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Developing strategy skills. Growing up, I was surrounded by video games.

Dear Strategy: 081 Understanding Your Target Market (Part 1 of 5)

Dear Strategy

Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. By the way, am I the only one who thinks that the trend of writing fake news articles on April Fool’s Day should just stop. To put this problem into perspective, there are somewhere in the neighborhood of 650,000 active podcasts in existence as I write this article. Dear Strategy: Episode 081. ###.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

This is not to be confused with the traditional “agile software development,” according to the authors. Erik Cottrell, Senior Vice President of Client Success and Strategy of Agile Velocity, suggested the developing trend was promising. View the Article PDF Here.

Product Ethics

Roman Pichler

The latter comprises contributing to climate change by developing and providing the product. Therefore, ask your development team to make ethically sound decisions when designing and building the product. What is an Ethical Product?

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Being Lean: Don’t Speculate to Accumulate, Validate to Succeed

Mind the Product

This is a risky strategy for product managers, and if your gambling skills are anything like mine you’re far more likely to end up backing the three-legged donkey that never makes it over the finishing line. There are many excellent books and articles to be found on “Lean”.

Technical Debt and Product Success

Roman Pichler

To understand if and to what extent your product is affected by technical debt, talk to the development team, for example, in the next sprint retrospective. I find that development team members usually have a good understanding where issues in the architecture and code are.

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Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. Unfortunately, the development effort took longer than expected.

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TEI 172: Apple’s product development process and secrets to success – with John Carter

Product Innovation Educators

They provide many lessons, such as the power of trends, why focusing on fewer products is better than scattering your efforts, the advantages of controlling an ecosystem, and the benefits of the fast-follower strategy. Next is the development phase, which ended with the go-to-market plan.

What are the best strategies for recruiting effective product managers?


Ken Yeung, a reporter for The Next Web , defines them as, “the unsung heroes of the industry, these skilled professionals are the people who manage every movement of the product’s lifecycle, taking the idea and guiding it through development.”.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

Related Article: Stop Looking For Customer Problems. Blog Product Development & Delivery Strategy & Product PlanningThe greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product.

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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Blog Market & Customer Insights Product Development & Delivery Strategy & Product PlanningThe B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems.

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