Most Popular Software Product Management Articles of 2019

Revulytics

As we close out 2019, I wanted to share some of our most popular software product management articles. A Digital Native Approach to Customer-Centric Product Development. Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster.

25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

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Developing Product Management Confidence

bpma ProductHub

But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

How we Developed a Talent Growth Plan at Almundo

Mind the Product

So, it was natural that we should want to develop a talent growth plan for our people. All of them are accountable for a squad (about five developers and one user experience professional). Team execution and development. Articles.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy!

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

An interesting dissertation/article on the relationship between Ethics and Design. Highlight of the article includes: “So if in your design you are careful and mindful, the product has a better chance of having a careful and mindful effect.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback.

Five Strategies to Gain Massive Success in Product Management

280 Group

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below.

Top Strategies to Advance Your Product Management Career Rapidly – Part 4

280 Group

In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. This article was written by Roger Snyder and Brian Lawley. “Management is doing things right.

Seven Things you can Learn From WeChat Product Development

Mind the Product

App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Here are seven lessons product developers and designers can learn from WeChat product development: 1.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

This article is the first in a three part series on how to accelerate your Product Management career. Stay tuned for Part 2 in this blog series to get even more strategies to help catapult yourself up the ranks in product management.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Study your competitors and analyze their marketing and product strategies. I once volunteered to be on the Apple Developer Conference Planning Committee years ago. The post Top Strategies to Advance Your Product Management Career Rapidly – Part 2 appeared first on 280 Group.

How Slavery in Today’s World Impacts Product Development

The Product Coalition

this is an example of how the demand to develop a product [sugar], drove the demand to invest in a system [slavery], which made manufacturing the product profitable. For this article I did a fair amount of exploring, and what I found and learned just might surprise you?—?or

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. But put me in charge of the big picture, vision and strategy and I will hit it out of the park.

Vision vs. Strategy

svpg

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision.

Vision 106

How your User Adoption Strategy Will Improve LTV and Reduce Churn

Userpilot

Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

How To Develop Into An Exponential Product Manager

The Product Coalition

Highly effective Product Managers develop themselves in 5 key areas. Here are 2 actions you can take to develop your Craft Competence: Craft Competence ?? Product vision, strategy, goal setting User experience. Strategy ?—?“ Good Strategy/Bad Strategy ” by Richard Rumelt.

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

Is Agile Product Development Right for Your Team?

The Product Coalition

Well, for those who are unsure about what Agile Product Development means, this post will refresh their memory first. Indeed, it has been a while since Agile was first popularized by a manifesto from product developers. Change is welcome at every stage of development.

Agile 95

A Digital Native Approach to Customer-Centric Product Development

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

Building C-Level Support for a Software Compliance Analytics Strategy

Revulytics

Organizations considering a software compliance analytics strategy should keep this in mind as they seek to build consensus for a program. Selling your entire c-suite on a compliance intelligence strategy is crucial to realizing its full benefits.

Startup marketing: strategies for year one

Inside Intercom

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Writing articles about how to run a SaaS business , how to scale a SaaS business , how to grow your audience and how to pick your features was the best way to reach our audience – people working in small SaaS companies like Intercom. See our advice for startups on developing messaging, getting word of mouth, keeping teams aligned, and more.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

The Three Games of Customer Engagement Strategy

Amplitude

This article is the third in our north star metric series. This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. Defining your Customer Engagement Strategy: Which game are you playing?

How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

How to Drive Customer-Centric Product Development Like a Digital Native

The Product Coalition

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article. analytics customer-experience product-management product-development

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. If you’re looking to develop a high-performing team I’m sure some of this is familiar to you too. Strategy – the how.

The State of Customer Development

Sachin Rekhi

A decade ago Steve Blank authored the book The Four Steps to the Epiphany: Successful Strategies for Products that Win to share with the world his philosophy for building winning products: customer development. Customer Development Maturity.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working. If it was just ychan2421, or Yau Chan, you might not know what to do with this article.

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

Let’s look at some practical strategies for assessing the degree of uncertainty and strategies for mitigating risk. This is my first ever article. What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty.

What’s sucking momentum from your product development journey

Radical Product

How do you recover and sustain the momentum on your product development journey? Was it the strategy? If your product development journey looks like a drive down Lombard street in San Francisco (see below), you’re seeing symptoms of Pivotitis.

Agile Velocity Changes for Growth: A Letter from David Hawks

Agile Velocity

He will also work with our coaches to drive high-level execution of transformation strategies while partnering with our Client Success team to deliver consistent and accurate visibility into our client engagements. . The area that I feel I can contribute best and gives me the most energy is in a thought leadership role and developing my passion project, the Path to Agility ®. Last, and most exciting, I will be continuing to develop the Path to Agility ® transformation framework.

Agile 56

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Developing strategy skills. Growing up, I was surrounded by video games.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition.

TEI 172: Apple’s product development process and secrets to success – with John Carter

Product Innovation Educators

They provide many lessons, such as the power of trends, why focusing on fewer products is better than scattering your efforts, the advantages of controlling an ecosystem, and the benefits of the fast-follower strategy. Next is the development phase, which ended with the go-to-market plan.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements.