article thumbnail

What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

article thumbnail

My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? But what exactly is a product strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

article thumbnail

For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. We are a community of volunteers.

Article 129
article thumbnail

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

article thumbnail

The Best Retention Strategies for Software Developers

TurnKey Labs

Retaining top-tier talent is paramount in the software development industry. To address these issues and foster a stable, productive workforce, it’s essential to implement effective retention strategies. This article delves into the crucial strategies for retaining software developers.