Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.
280 Group
JULY 30, 2019
In this article, we’ll discuss ways to leverage your strongest product management skills and share your knowledge through mentorship, writing and speaking engagements. Writing thought leadership articles, white papers, blog posts or even books are great ways to deepen your product management skills. Be a Thought Leader.
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280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Developing sales tools: white papers, presentations, collateral, competitive analyses for external use with customers. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each.
Userzoom
DECEMBER 9, 2019
Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.
280 Group
AUGUST 11, 2020
In this article, we will pull back the curtain on just what PLG is, and what it promises. You might provide leads with technical information, white papers, third-party endorsements or testimonials, or accomplish this via your demo or evaluation. Please register for our upcoming webinar where we’ll do a deeper dive on the topic.
280 Group
NOVEMBER 25, 2019
I’d recommend asking a product manager how you could help them on a particular project that will allow you to learn how to conduct analysis, develop insights, and set a piece of product strategy. or “Tell me about a recent interesting article that you read?” The next step is to get strategic.
Pragmatic Marketing
FEBRUARY 17, 2017
Before you read this article, click on your company’s website and view the page associated with your flagship product. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Development Phase. Do they match?
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