article thumbnail

A step-by-step guide to running a customer journey mapping workshop: part 2

Mind the Product

Organizing a workshop is also a kind of journey, and we're ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it's time to delve into the actual conduct of the session and what follows. [.]

Workshop 159
article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool. Tweet This After trying it out herself, Tali conducted a series of workshops with her dev team, explaining the basic concepts and then filling out the tree together. “It

article thumbnail

Q2 2021 Writing Workshop to Free Your Inner Writer Open for Registration

Johanna Rothman

Do you want to develop a habit of writing? I teach these principles in Q2 20201: Writing Workshop 1: Free Your Inner Writer. It took me a while to figure out how to organize the workshop so everyone (including me) could succeed. This workshop is for you if you want to: Make writing easier. Or make writing easier?

article thumbnail

Six Qualities of a Great Product Vision

Roman Pichler

Listen to this article: [link]. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. A vision is shared when the stakeholders and development team members support the goal and are happy to work towards it.

Vision 306
article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

article thumbnail

10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. 1 Set an Objective. What’s the meeting about?