article thumbnail

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. To use it, you have to be clear on your differentiators – what your product does better than your competitors. Clever names. Click To Tweet.

article thumbnail

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing. link] User Interviews. Asking users “Would you use this?”

Article 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Essential Steps to Start Your Own Business

The Product Coalition

The steps to start your business are discussed in detail further in the article. The product or services you provide should have a uniqueness that differentiates your business from others. Choose a Name for your Business The next step to starting your business is choosing a name for it.

Banking 109
article thumbnail

Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 299
article thumbnail

Is It Time For a Product Management Makeover?

Product Management University

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. Related Articles. Your question * Name *. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios.

article thumbnail

Consulting Tip 5: How to Think About Business Models to Avoid Commodity Work & Commodity Fees

Johanna Rothman

Worse, these consultants give all consultants a bad name. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself. Most problems need critical thinking skills because what works for one client does not work for another.

article thumbnail

10+ Resources to awaken your strategic brain

The Product Coalition

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.