Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. Will the technology help you better differentiate your product ? Or will it help you satisfy a new one?

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Research Software Technical Review Technology Product Research 230

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Consequently, it will be difficult to test the board and mitigate the risk that the product strategy is wrong.

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The Product Coalition

JUNE 11, 2023

Here's Google's Secret to Hiring the Best People The “Google way” of hiring, as presented in a widely-read article, is often cited as a model to follow. While work samples can be challenging to obtain, tests of cognitive ability, such as those offered by Criteria, ESkill, or PredictiveSuccess, are a viable alternative.

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The Product Coalition

OCTOBER 13, 2022

Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum. It gives you a way to identify your value propositions to differentiate. ??????????? If only books on product management had labels that say “pre-PMF” or “post-PMF”.

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Pragmatic Marketing

NOVEMBER 21, 2018

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. This article originally appeared on Centercode.com. If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job.

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User Testing Product Research Customer Experience Data Visualization 70

Userpilot

OCTOBER 9, 2023

This article provides the guide you need. TL;DR A pilot is a test release of a product or feature to a select group of users, designed to gather feedback and validate assumptions. TL;DR A pilot is a test release of a product or feature to a select group of users, designed to gather feedback and validate assumptions.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization User Testing 105

Modus Create

FEBRUARY 10, 2022

Following our last blog post on Flutter , this article will teach you how to write tests for stateful widgets. . Dealing with state when writing tests is sometimes a complex task. Following up on the experiment presented in our previous article , we have a simple to-do list to add pending tasks.

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Userpilot

DECEMBER 13, 2023

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Once you start implementing your UX strategy, keep testing and experimenting and use the insights to inform future iterations. How do you develop a robust UX strategy? Book the demo!

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Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

SEPTEMBER 29, 2020

We design brilliant solutions to the problem, invest a lot of effort in A/B testing, focus group interviews, and whatnots. The 20% sometimes becomes your Differentiator. Innovative features tend to get copied fast, differentiators rapidly becoming basics. How you handle your 20%, hence could differentiate your product.

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User Testing Customer Experience Product Research Differentiation 144

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. It could be user interviews and focus groups, it could be fake door tests , surveys, or beta tests.

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Analytic Tools Feedback Software Product Research User Testing 105

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

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Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Focusing on a competitive differentiator.

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User Testing Feedback Software Research Software Customer Experience 111

Userpilot

JULY 9, 2023

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. Popular product usability testing methods include guerilla testing, unmoderated remote tests, lab testing, and five-second tests. Guerilla usability testing.

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User Testing Customer Experience Customer Feedback Product Research 98

Userpilot

JANUARY 29, 2023

These are the main questions we cover in this article. Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Building minimum viable features allows you to test the ideas. Testing your PMF regularly is the way to go. Can you afford to build it?

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User Testing Product Research Framework Feedback Software 98

The Product Coalition

OCTOBER 9, 2023

To assist with the practicalities of product management, I propose segmenting user needs in a way that differentiates between the expressed needs that people volunteer, the unexpressed needs they do not communicate, and the unrecognised and potential needs they cannot accurately describe themselves.

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User Testing Data Visualization Customer Feedback Customer Experience 126

Userpilot

JULY 24, 2023

In this article, we take a deep dive into the technicalities of a product launch. A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. Conduct market research to identify competitors and determine avenues for product differentiation. Your unique value proposition.

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The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

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Userpilot

JUNE 7, 2023

In this article, we’ll show you several feature feedback templates to use and questions to ask. Types of feature surveys to obtain valuable feedback: Beta testing feature feedback survey for understanding if the new feature will bring value to users before it’s launched. Feature feedback survey template for beta testing.

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User Testing Customer Feedback Product Research Feedback Software 98

The Product Coalition

SEPTEMBER 5, 2022

Disclaimer: sharing something that was tested solely by my personal experience should be enough for you to take this article with a grain of salt. For the competitor case, maybe it’s acting on the gap between the two of you, or doubling down on your differentials. When voicing the customer, a lot can get lost in translation.

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Product Research Software Review Data Visualization User Testing 129

Userpilot

JANUARY 26, 2023

These are just a few questions that we tackle in the article. This can be a valuable differentiator that attracts more customers. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better. What is inclusive product design?

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Product Research Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 7, 2023

I sometimes like to frame it as a hypothesis that I’m testing. As Laura Klein says, when someone is failing to understand how to use your product in a usability test, other people are going to fail in the wild, and you’re not going to be sitting next to them to help.

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User Testing Customer Feedback Customer Experience Data Visualization 137

Userpilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! A/B and multivariate testing are experimentation techniques you can use to validate funnel changes before implementing them for all users. A/B testing in Userpilot. What is marketing funnel analysis?

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Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

APRIL 8, 2022

You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. As a team from Poland, they tested their local market.

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User Testing Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 30, 2023

This is the main focus of the article, so if you’re after the answer, we’ve got you covered! Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Here are 10 tried and tested ways to do it! How do product managers identify market gaps?

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User Testing Data Visualization Feedback Software Research Software 105

ProductPlan

AUGUST 4, 2020

Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” There are one or more exciting features that solve a problem uniquely: customers didn’t know they wanted, and differentiates you from the competition.

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Weak Development Team Product Research User Testing Differentiation 126

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Once the feature development is over, run beta tests to evaluate it in real-life conditions. Facilitates quality assurance by ensuring that all aspects of the product have been thoroughly tested.

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Product launches User Testing Product Research Analytic Tools 104

The Product Coalition

FEBRUARY 27, 2021

In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition. Finding the right UI/UX design company in the over-saturated market might be a challenge. Why Poland?

Research Software 89

Research Software Analytic Tools UX User Testing 89

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Test and refine the positioning based on customer feedback and key metrics. So how do you ensure that your product not only lives but actually thrives?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Use prototyping or fake door tests to validate your ideas before investing in the development.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Imaginary Cloud - Design

AUGUST 19, 2021

Test insights regarding best practices: After having all the insights gathered, it's important to analyze how they can cope with the existing industry patterns and market's best practices. Secondary : in this method, designers use existing data (books, articles, or the internet) to validate or support existing research. Conclusion.

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User Testing Research Software Product Research Customer Experience 110

PMLesson's Ace the PM Interview

JULY 22, 2020

In this article, we will explore how technical a good product manager should be. These can be discovered through a variety of mediums: internet articles, podcasts, and even Twitter thought leaders in the space. A/B tests can help the company make decisions. The winner from the test needs to be a consistent winner.

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Userpilot

AUGUST 24, 2023

This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. A/B test different churn survey types to find the one your users engage with the most. You’ll see what features and benefits differentiate you from competitors. A/B testing on Userpilot.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

The Product Coalition

SEPTEMBER 3, 2019

Last week I was lucky enough to attend one of their conferences to sample some of their learnings from design thinking, usability testing and omnichannel experiences. It involves 3 key aspects: deep understanding of users; exploring and ideating fast and wide; and rapid prototyping to test, learn and adapt.

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User Testing UX Product Research Data Visualization 60

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Sadly, the new product’s code ended up being as messy and buggy as the old one thereby invalidating a major reason for developing it.

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Usersnap

JULY 16, 2021

Think of a struggling eatery’s regulars taste testing for a different market. Such differentiation applies to any combo of Google fans or prospects. Web testing and design suggestions greatly benefit from this system. Field Test Study. Field tests, like on-location inquiries, can drag on due to logistics.

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User Testing Research Software Customer Feedback Feedback Software 84

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. They are often run as a/b tests, to see which change drives higher conversion rates. Your buyers will use your competitors as a frame of reference.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

ProductPlan

JUNE 22, 2021

Explicit requirements are where a product team captures key differentiators and competitive advantages. How Do You Test for Implicit Requirements? So developing a process to test for these implicit requirements will be straightforward. As the StickyMinds article on requirements testing explains: . “To

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User Testing Reporting Tools Customer Experience Document 52