The Secret PM Handbook

JULY 20, 2018

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. Here are a few additional articles on 2x2s, although most are using the 2×2 for making decisions, rather than driving marketing: [link]. Click To Tweet.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

AUGUST 4, 2017

It starts with the next post, which puts a selection of my previous articles into an organizational structure that makes it easy to see how they all tie together. The post A New Focus On Product Management Opportunity appeared first on The Secret Product Manager Handbook. The future is now.

Product Management 150

Product Management Product Manager Management Management 150

The Secret PM Handbook

OCTOBER 21, 2017

I have covered many techniques for how to do this in earlier blog posts , including links to other peoples’ articles. I’ll continue this topic in the next article. appeared first on The Secret Product Manager Handbook. I say “jobs” but it could just be “life” as well!). But simply gathering all this information is not enough.

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

The Secret PM Handbook

AUGUST 4, 2017

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. And then we take the solutions to market. Finding market problems. Infrastructure.

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

SEPTEMBER 1, 2017

I’ll do another article on that soon. The post How To Say “No” To A Feature Request appeared first on The Secret Product Manager Handbook. It’s a different process if the enhancement is a good idea, but you are just unable to prioritize it highly enough to replace something else on the roadmap.

Data Visualization 199

Data Visualization Customer Experience Roadmap Presentation 199

Userpilot

NOVEMBER 3, 2022

A knowledge base platform also shares company knowledge with your internal team, making it faster for staff to find info instead of sifting through various platforms and articles. GitLab’s Handbook combines multiple internal departments. videos, screenshots, articles). But that’s not all. Trello employee manual example.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” We’ll cover a basic storytelling structure in this article. In the next article, we’ll talk about how you can use these stories in various situations, including the go to market scenarios as well as others. You can abbreviate it PSR.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

The Secret PM Handbook

FEBRUARY 20, 2018

In this article I show you how to take what you know about the problems your product solves and turn it into tools that enable sales to blow out their numbers. For more on the structure of good discovery calls, I highly recommend Dan Smith’s article on The Anatomy Of A Perfect Sales Call. What Does The Prospect Want?

Product Research 170

Product Research Demo User Testing Data Visualization 170

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” We’ll cover a basic storytelling structure in this article. In the next article, we’ll talk about how you can use these stories in various situations, including the go to market scenarios as well as others. You can abbreviate it PSR.

Customer Experience 170

Customer Experience Demo Agile Article 170

Product Innovation Educators

JULY 17, 2023

Besides his best-selling books Winning at New Products and Portfolio Management for New Products , he has published more than 130 articles on R&D and innovation management. I have a new article coming out on expected commercial value, which builds likelihoods into the business case. How do you estimate likelihoods?

Telecommunications 94

Telecommunications Research Software Feedback Software User Testing 94

The Secret PM Handbook

JANUARY 15, 2018

Sign up for The Secret Product Manager Handbook mailing list to be sure to get the rest of the articles in this series on product knowledge and go to market. It’s Not Their Fault appeared first on The Secret Product Manager Handbook. The post Sales Team Missing Quota?

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Gainsight

APRIL 21, 2022

According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Led Success: The Professional’s Handbook – An Introduction Blog. PLG Readiness Assessment.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Secret PM Handbook

MARCH 9, 2018

But in this article, I focus on handling objections related to the product. But the other reason, and the focus of this article, is that the prospect is working to reduce the risk of making the wrong decision. This brief article has just touched the surface of objection handling. Why do prospects have objections?

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Weak Development Team Customer Experience User Testing Demo 95

Johanna Rothman

NOVEMBER 3, 2020

Writers: buy the Copyright Handbook. If you haven't read that article yet, let me quote something from it: Rule 4: The More You Take, the Less Fair Your Use Is Likely to Be. Notice what I did: Summarized the article in the first three bullets. In the books, I offer real references, not what I did here with a link to the article.

Reference 83

Reference Leadership Consulting Books 83

Intercom, Inc.

DECEMBER 19, 2018

The entire genre of product management books, articles and podcasts is basically focused on telling people how to manage competing priorities. The Growth Handbook shared industry-tested advice on scaling businesses from experts such as Andrew Chen and Chamath Palihapitiya. Ulaize Hernandez Troyas, Product Manager.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

The Product Coalition

AUGUST 14, 2017

A Traffic Jam Unfortunately, product management does not come with a handbook. You may have read the best books, the most popular articles, spoken to veterans, maybe are even a thought leader. Do you see handbooks on ‘how to navigate through traffic’ that go beyond driving etiquette and into realistic situations?

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Vision User Testing Feedback Software Management 60

Mind the Product

SEPTEMBER 19, 2019

We chatted on the phone and then I realised that I’m asked this question so often that it seemed a good idea to condense my thoughts into an article. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. So, I did, and this is it.

Feedback Software 107

Feedback Software Product Management Product Manager User Testing 107

Business of Software Conference

JUNE 25, 2021

Definition) Free Online Articles and Resources Books about Jobs-To-Be-Done JTBD Masterclasses by BoS. Free Online Articles and Resources. What is Jobs-To-Be-Done? While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. Introductory Reading.

Framework 64

Framework Research Software User Testing Customer Feedback 64

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. Article written by Jessica Scandaliato.

Books 52

Books Research Software Product Research Reporting Tools 52

The Product Coalition

JANUARY 30, 2019

But no, this article isn’t about how to do it. The high tech industry needs many more great PMs to deliver innovative products that truly make the world a better place, not just gather downloads, subscribers, or monetization (next article may be about the dangers of a “growth PM”. So that’s not what this article is about either.

Data Visualization 60

Data Visualization Customer Experience User Testing Customer Feedback 60

The Product Coalition

OCTOBER 19, 2017

To start with, I wrote this handbook “ Product Management 101 ”. You’ll find the detail of the chapters at the end of this article. SHARE to help others find this article. To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Gainsight

APRIL 13, 2022

In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs. Download our ebook, “ Product-Led Success: The Professional’s Handbook ,” and start leading your company to new heights. Wondering how exactly product-led growth slims down customer outreach spending?

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Mind the Product

SEPTEMBER 19, 2019

We chatted on the phone and then I realised that I’m asked this question so often that it seemed a good idea to condense my thoughts into an article. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. So, I did, and this is it.

Feedback Software 81

Feedback Software Product Management Product Manager User Testing 81

Mind the Product

JANUARY 10, 2017

Write a Handbook. We use Atlassian’s Confluence for how-to articles on specific features that are targeted for an audience which is already using Jira since both can work nicely in conjunction with each other. You should spend some time and thought into how to design each field the stakeholder is supposed to fill out.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

Gainsight

MARCH 9, 2020

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. Editor’s note: Our CEO, Nick, wrote a great article on launching a new CS team.

Reporting Tools 52

Reporting Tools Technical Review Data Visualization Customer Experience 52

Business of Software Conference

DECEMBER 14, 2023

You set the rules and write the handbook. Here’s the analogy: None of those things are going to make or break the startup either’, he explains. How to Break This Rule: Make your own rules. This is liberating.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

The Product Coalition

AUGUST 26, 2019

Check out GitLab’s handbook on how they run the company, and Shopify’s design system Polaris for great examples of such libraries. ?? Was this article helpful to you? Defining the modules is probably the hardest part, but the discipline to documenting and sharing them (and maintaining that library) is also critical. Hit/hold the ??

Feedback Software 60

Feedback Software Customer Experience User Testing Data Visualization 60

The Product Coalition

OCTOBER 14, 2019

at the bottom of this article. It should not just contribute for your reading speed, but to your overall cognitive reception, for some, it’s a handbook for some its kindle. Amazon on contrary to the expectation is not the cheapest source to buy books. You can find a list of resources where to buy books economically in the U.S.

Books 60

Books Travel Article Testing 60

The Secret PM Handbook

AUGUST 18, 2017

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. For more on demoing check out the article Everything I Wish I’d Known Before I Started Demoing SaaS from Joanna Weibe of Copyhackers.

Demo 191

Demo Agile Differentiation Product Research 191

The Secret PM Handbook

AUGUST 4, 2017

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. And then we take the solutions to market. Finding market problems. Infrastructure.

Framework 170

Framework Product Management Product Manager Weak Development Team 170

The Secret PM Handbook

AUGUST 18, 2017

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. For more on demoing check out the article Everything I Wish I’d Known Before I Started Demoing SaaS from Joanna Weibe of Copyhackers.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

SEPTEMBER 16, 2016

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. I illustrated the use of this rule in my article 5 tips for when your release is running late ?

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Product Management Product Manager Product Research User Testing 275

The Secret PM Handbook

SEPTEMBER 20, 2016

Several years ago I had an article about three powerful tips for getting through a creative block. And remember to apply all the rules from the previous article, especially “crappy first drafts.” In this article I focused on techniques that are well-suited to product management’s multiple modalities.

Product Management 170

Product Management Product Manager Management Management 170

The Secret PM Handbook

AUGUST 4, 2017

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. And then we take the solutions to market. Finding market problems. Infrastructure.

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

OCTOBER 21, 2017

I have covered many techniques for how to do this in earlier blog posts , including links to other peoples’ articles. I’ll continue this topic in the next article. What you’re going to do is ask them open-ended questions about what they do in their jobs, and about their frustrations, problems and challenges. (I How Do You Do It?

Customer Experience 170

Customer Experience Data Visualization Framework Article 170

Userpilot

JULY 13, 2021

In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Let’s get into it. Conclusion.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Intercom, Inc.

FEBRUARY 25, 2021

We’ve gathered a list of articles, videos and podcasts you can check out: Putting the “customer” in customer experience (and at the heart of your business), aka how to develop a customer-centric culture. Some of the feedback that I’ve gotten is really the feedback I hoped for, that it’s become a handbook, a guide.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211