The Product Coalition
JUNE 28, 2022
Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.
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DevelopmentCorporate
SEPTEMBER 27, 2023
A guest post from Gloria Martinez (gloriamartinez@womenled.org) For modern businesses, market research is a practical necessity for successfully launching a new product or service. The utility of this research often depends on the quality of participation you attract.
UX Studio
NOVEMBER 26, 2018
Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?
The Product Coalition
FEBRUARY 1, 2018
While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.
Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] Strategize , 2 nd ed.,
Roman Pichler
AUGUST 11, 2020
A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Carry out qualitative market research like direct observation and problem interviews.
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