The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Market Analysis, Business Cases and Profit and Loss Investigation. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. What is a product marketing framework?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. 94, How to Lead in Product Management , pp.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title.

Data Visualization 137

Data Visualization Analytic Tools Research Software Feedback Software 137

Product Innovation Educators

AUGUST 25, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. This article shares a useful example… [link]. Discover where DT fits and where it doesn’t in this article [link].

User Testing 48

User Testing Market Research Product Research Research Software 48

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

DECEMBER 15, 2023

That’s one of the questions this article answers. By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? You need confidence. That is why Andrea Ruttenberg, PhD, is joining us.

Research Software 105

Research Software Systems Review User Friction Product Research 105

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 132

Data Visualization Artificial Inteligence Analytic Tools Research Software 132

280 Group

MARCH 27, 2020

How to conduct market research, but quantitative and qualitative, to quickly understand how your customer needs are shifting. Tips to support Marketing and Sales during this challenging time. You can read the article Strategy under uncertainty. Tips on how to run collaborative activities virtually. About the Author.

Customer Experience 263

Customer Experience Product Management Product Manager Research Software 263

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}?

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program. Ever written an article?

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software 153

Research Software User Testing Product Research Customer Experience 153

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. Why are data-driven insights important?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Yet, it’s a double-edged sword.

Branding 91

Branding User Testing Product Research Data Visualization 91

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

280 Group

JULY 8, 2019

This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life. Create a template of each framework and fill it out based on real market research. Competitive Analysis.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

The Product Coalition

APRIL 28, 2023

Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. This information can be used to design pricing and packaging strategies that are tailored to the unique needs of each product and market segment.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. In this article, we unlock the best ChatGPT prompts to elevate your product management process. 1: Perform market research Unmask your rivals with ChatGPT market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Ahrefs article in SERP.

Research Software 90

Research Software Feedback Software User Testing Reporting Tools 90

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Do you even need a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104