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Navigating the Struggle: CPOs and CEOs in Early-Stage Startups

The Product Coalition

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

Startups 121
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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 130
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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Mastering Product Sense and Execution Interviews

The Product Coalition

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. The stakes are exceptionally high for startups, where a misfit in the product team can have significant repercussions. In product management , it’s crucial to discern genuine expertise from merely holding a job title.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding.

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Product Research Rules – C. Todd Lombardo & Aras Bilgen on The Product Experience

Mind the Product

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.