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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

It is a known fact that startups which are accompanied or coached, view their chances of success as being much higher compared to those that are not. of accompanied startups assess their chances of survival as strong, especially during the current uncertain climate. of startups rate their chances of survival as high, 13.5%

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Product Development Process: A Breakdown for Aspiring Product Managers

The Product Coalition

During the conception stage, market research is conducted to identify gaps in the market and understand customer needs. This research helps to identify potential opportunities for new products. The goal is to create a product that meets customer needs and has the potential to be profitable.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! Product experience The term product experience (PX) may not be as popular in the SaaS industry as user experience (UX), but it’s equally important.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles.

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity. Conduct market research.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. In a small startup, a product manager might oversee everything.