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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. What are examples of market gaps?

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From Ideas to Impact: The Role of AI in Modern Content Creation

The Product Coalition

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. For instance, market research data can help you decide on effective product management strategies. It also provides information on everything from market development to product positioning and pricing.

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10 Micro Survey Templates For Gathering Feedback

Userpilot

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. Focusing on surveying one aspect of your product and user experience at a time gives you precise user feedback at each journey stage. Market research survey.

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16 Product Manager Skills For SaaS Product Management

Userpilot

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.