Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

How Google Conducts User Research to Ensure Customer Loyalty


Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. User loyalty is the natural result. Instead, research first helped Google emphasize user personalization.

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What sample size do you really need for UX research?


Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If you read Jacob Nielsen’s article closely it would be clear that sample size of 5 is enough to identify 85% of the problems. Demystifying sample size.

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Why product managers need to know UX

The Product Coalition

to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. At the end of the day, I measure myself by how I was able to improve our customers’ experiences with Atlassian’s products.”

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How to deliver great products when you don’t follow any “magical framework”

The Product Coalition

Yes, there is a way (or more)… Over the past few years I had some experiences working as a Product Owner with digital products. Expectations of the market are getting higher and your product needs to meet them. This will happen with your team, stakeholders and users.

Cognitive bias–and other innovation observations for product managers Feb 16, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How product managers can use gamification for a better user experience. The article and engaging (e.g.,

Voice of Customer: Why VoC should lead your product development process


In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. It is the most important factor in delivering exceptional user experience. .

Who are Product Managers?

The Product Coalition

Thousands of users use our product on a daily basis to learn the necessary skills and unleash their potential to be prepared for the job market that awaits them with its never-ending demands. And what do they do?

Three Keys to Launching Your Product in New Markets

The Product Coalition

I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.

How To Crack The Product Management Interview by Valentine Aseyo

The Product Coalition

Before Bandsintown, he spent 8 years working at Facebook in Ireland, India and the US, spanning many roles from User Experience to Product, as well as Advertising, Marketing and Sales. This will help you identify areas of improvement and position them in the market. #3:

Product Manager’s Guide To UX Research

UX Studio

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

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Responsive Website vs. Native App: What To Choose & When


Mobile traffic has already surpassed desktop traffic in 2015 in ten main markets including the US and Japan. Yet building a responsive web app is equally alluring as recent success stories from Lemonade, Boxed and Thrive Market prove. And that’s not always a great user experience.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revolving door — for its intended purpose without getting hopelessly frustrated.”. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Estimating market demand and value.