25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. 12 things about product-market fit.

Minimums Article Posted

Johanna Rothman

You might need these minimums: A minimum marketable feature. My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. We, as people who create products, often have big, audacious ideas. That’s great.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

In order to understand these factors, you need to speak with the editor to get a feel for what he/she is looking for and to understand the publication’s acceptance criteria for articles. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

The Product Cloud: An Integrated Toolchain Transforming Product Management

Marketing automation has taken cross-channel advertising and campaigns. along with analytics and attribution) and brought them together in integrat- ed workflows for marketing teams. next, business strategy, market data, usage data, and customer interviews. products to market.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. How Much “Market” Is In Your (MRD) Market Requirements Document? .

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Product Marketing

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Startup marketing: strategies for year one

Inside Intercom

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. Choosing a tactic for your addressable market. At a fundamental level, marketing is about reaching people.

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Whatever your company’s size, we’ve got you covered in the spring issue of Pragmatic Marketer. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers!

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The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. CX Design Marketing Popular Product ResearchIt’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

Writing market and product stories

Under10 Playbook

In a related article, Klement argues in favor of “job stories.” Market Stories and Product stories. Lately I’ve been working with teams to define two types of stories: market stories and product stories. ” That’s a market story.

Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. inbound-marketing email omnichannel email-marketing

Product Management vs. Product Marketing – The Clearest Distinction

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. Related Articles. The Ideal Product Marketing Manager. Product Marketing 2.0.

Prepare for Global Growth in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. Do you have an idea or are you interested in contributing an article?

Classifying Market Problems

Tyner Blain

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

When I started Quibb , which just shut down last month, I wanted a place where tech and product people could find meaningful articles, read them, and start great conversations with other people in their field. I hate the term “influencer.”.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Are We Doing Content Marketing Right?

Pragmatic Marketing

A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. It made me wonder: Are we doing content marketing right?Afew We have a lot of opportunity for improvement and much to learn as marketers.

Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development.

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The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. CX Design Marketing Popular Product ResearchIt’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015.

Product Priorities vs. Marketing Priorities: Two Simple Questions

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets. The Easier Way – Prioritize Market Segments First,Then Products.

Three Keys to Launching Your Product in New Markets

The Product Coalition

I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.

Expanding Your Software Business in China and Emerging Markets

Revulytics

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. Let’s face it: when you’re used to piracy rates of 17 percent in North America and 28 percent in Western Europe, the challenge of expanding into China and emerging markets seems daunting.

3 Simple Steps To Make Your Customer Stories 10x Better

PM Hardcore

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success.

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3 Simple Steps To Make Your Customer Stories 10x Better

PM Hardcore

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success.

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. The buzz is created by the hard work that the entrepreneurs put in: Finding product/market fit, hiring a great core team, finding acquisition channels that scale. Brand marketing is great, but it should be layered on later. One argument is that brand marketing can create buzz and word of mouth.

Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

Persuasion Tips For Product Managers

PM Hardcore

At the end of this article, I provide a short bibliography of a few books and presentations on persuasion that have been very influential. I’ll list them below then expand on them in the next few articles on the blog. (I’ll The next article will answer that question!).

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

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A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

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A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

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Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. This article shares a useful example… [link].

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Read several people’s paths to product manager in this article [link].

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

PM Hardcore

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors.

Building a long tail of evergreen content

Inside Intercom

The first law of content marketing is that publishing is an expensive business. That’s because the second law of content marketing is that crappy content generates crappy business. If the articles you’re publishing are just plain bad, then you won’t generate traffic.

The Secrets of Highly Successful Sales People: Objection Handling

PM Hardcore

But in this article, I focus on handling objections related to the product. But the other reason, and the focus of this article, is that the prospect is working to reduce the risk of making the wrong decision. This brief article has just touched the surface of objection handling.

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