Minimums Article Posted

Johanna Rothman

You might need these minimums: A minimum marketable feature. My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. We, as people who create products, often have big, audacious ideas. That’s great.

25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. 12 things about product-market fit.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Whatever your company’s size, we’ve got you covered in the spring issue of Pragmatic Marketer. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article

Prepare for Global Growth in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. Do you have an idea or are you interested in contributing an article?

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. How Much “Market” Is In Your (MRD) Market Requirements Document? .

Are We Doing Content Marketing Right?

Pragmatic Marketing

A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. It made me wonder: Are we doing content marketing right?Afew We have a lot of opportunity for improvement and much to learn as marketers.

Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development.

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Writing market and product stories

Under10 Playbook

In a related article, Klement argues in favor of “job stories.” Market Stories and Product stories. Lately I’ve been working with teams to define two types of stories: market stories and product stories. ” That’s a market story.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers!

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Classifying Market Problems

Tyner Blain

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.

Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. inbound-marketing email omnichannel email-marketing

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

When I started Quibb , which just shut down last month, I wanted a place where tech and product people could find meaningful articles, read them, and start great conversations with other people in their field. I hate the term “influencer.”.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Product Management vs. Product Marketing – The Clearest Distinction

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. Related Articles. The Ideal Product Marketing Manager. Product Marketing 2.0.

Product Priorities vs. Marketing Priorities: Two Simple Questions

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets. The Easier Way – Prioritize Market Segments First,Then Products.

Three Keys to Launching Your Product in New Markets

The Product Coalition

I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.

3 Simple Steps To Make Your Customer Stories 10x Better

PM Hardcore

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success.

Demo 141

3 Simple Steps To Make Your Customer Stories 10x Better

PM Hardcore

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success.

Demo 141

Expanding Your Software Business in China and Emerging Markets

Revulytics

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. Let’s face it: when you’re used to piracy rates of 17 percent in North America and 28 percent in Western Europe, the challenge of expanding into China and emerging markets seems daunting.

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

Demo 153

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Read several people’s paths to product manager in this article [link].

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. This article shares a useful example… [link].

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

Demo 130

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

Demo 130

The Move From Product to a Service Mindset

Mind the Product

Within six months of the app store opening, the market was flooded with identikit products, hoping to capitalise on being first to market. There is a footnote to this article.

Developing Product Management Confidence

bpma ProductHub

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. To me, marketing is about values. These values set the tone for everything Nike does, and the company consistently delivers on them throughout all their marketing and their products. It involves people from across your startup – writers, marketers and designers, not to mention your leadership.

How to Simplify Your Value Proposition: A Case Study

Mind the Product

We’ll look at the company’s early expansion beyond its hometown of Bristol and discuss latest developments as the company pivots the product to heavily invest in content marketing as part of its core value proposition. Content Marketing.

The Secrets of Highly Successful Sales People: Objection Handling

PM Hardcore

But in this article, I focus on handling objections related to the product. But the other reason, and the focus of this article, is that the prospect is working to reduce the risk of making the wrong decision. This brief article has just touched the surface of objection handling.

Demo 76

The Secrets of Highly Successful Products: The Sales Discovery Call

PM Hardcore

In this article I show you how to take what you know about the problems your product solves and turn it into tools that enable sales to blow out their numbers. Go-to-market sales enablementWhen the sales team has the right product knowledge, they will be much more successful.

Demo 141

Stop Looking For Customer Problems

Proficientz – Product Management University

You validate that there are enough companies with that same problem, making for a sizable market opportunity. And then…the market reception is the equivalent of a big fat shoulder shrug. Trying to figure out which problems are most critical to solve, let alone their value to a broad market or that they can be monetized to your benefit, is nothing short of overwhelming. If you look at your target markets vertically, it’s even easier.

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TEI 074: Content Marketing for Product Managers – with Jerod Morris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. They have been writing and teaching about content market for several years. My guest is VP of Marketing for Rainmaker Digital.

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. This is not how things work in affiliate marketing. Affiliate marketers do all the work for you.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Related Articles.

The 5 insights understood by all great SaaS sales reps

Inside Intercom

Marketing metrics have an influence on sales metrics. Understand the importance of marketing and sales alignment. Far too many sales professionals think that sales and marketing should be isolated. The best sales reps not only respect their marketing colleagues, they recognize the role that marketers play in helping salespeople achieve success. A sales rep can give the marketing team insights from the ground level and decrease the cost of customer acquisition.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For marketers like me, this is an incredibly powerful concept. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Sales & Marketing Messenger