Minimums Article Posted

Johanna Rothman

You might need these minimums: A minimum marketable feature. My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. We, as people who create products, often have big, audacious ideas. That’s great.

25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. 12 things about product-market fit.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

How can your firm attract the best product managers?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Do you need full-on innovation for a changing or a new market?

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) In fact, a friend just starting out in product management, asked me recently, “OK, like, what are the actual steps for ‘finding the market problem?’

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

In order to understand these factors, you need to speak with the editor to get a feel for what he/she is looking for and to understand the publication’s acceptance criteria for articles. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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Market Problem Framing Example

Tyner Blain

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. This article is an example.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

The 5 Levels of Analytics Maturity

software market. The market has been thoroughly transformed over. These trends are most evident in the consumer market. business market is following suit, driven by the demands of users who. the consumer market—where some apps are updated every.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

Be a Better Marketer with AI

Pragmatic Marketing

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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5 books every marketer should read in 2019

Inside Intercom

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

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The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

How to use email marketing to connect with your users

Inside Intercom

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Why email marketing isn’t going away.

Startup marketing: strategies for year one

Inside Intercom

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. Choosing a tactic for your addressable market. At a fundamental level, marketing is about reaching people.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. CX Design Marketing Popular Product ResearchIt’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015.

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

The SaaS Marketing Metrics that Matter to Product Managers

ProductPlan

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager.

How Marketers Can Overcome Their Confirmation Bias

AB Tasty

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions. This article was originally posted on AB Tasty as How Marketers Can Overcome Their Confirmation Bias.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific.

Writing market and product stories

Under10 Playbook

In a related article, Klement argues in favor of “job stories.” Market Stories and Product stories. Lately I’ve been working with teams to define two types of stories: market stories and product stories. ” That’s a market story.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. How Much “Market” Is In Your (MRD) Market Requirements Document? .

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

6 Powerful Cognitive Biases Used in Marketing to Sell More

AB Tasty

Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more. This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More.

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Whatever your company’s size, we’ve got you covered in the spring issue of Pragmatic Marketer. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article

5 Agile Trends We’re Seeing in 2019

Agile Velocity

What we mean is, companies have to understand the business outcomes they want to see, such as delivering to market faster or responding more quickly to market demands. Companies are drastically transforming and are highly responsive to market demands as a result.

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research? How big of a potential market has it got?

How we used the Superhuman Product-Market Fit to learn what to build and whom to target

The Product Coalition

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. Founder, Marketing, CX) and the number of employees at the company?—?this

Classifying Market Problems

Tyner Blain

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.

The Barnum Effect: How it Affects Marketing and Conversions

AB Tasty

This article was originally posted on AB Tasty as The Barnum Effect: How it Affects Marketing and Conversions. Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went. Read more.

The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. CX Design Marketing Popular Product ResearchIt’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers!

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31% of Mobile App Budgets is Spent On Marketing in 2018, The Manifest says.

The Product Coalition

31% of Mobile App Budgets is Spent On Marketing in 2018 If you want to have the best shot at outperforming your competition, you should reconsider, if you haven’t already, your app marketing budget. Today’s app development market is growing increasingly.

Agile in Every Department: Agile HR

Agile Velocity

Before you get started, don’t forget to check out part one of this series, Agile in Every Department: Agile Marketing. We’re going to take a deeper dive into the first point on development and management since many of the same Agile principles that apply to marketing also apply to HR.

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Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

That’s why we’ve dedicated the summer issue of Pragmatic Marketer to sales alignment. This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute.

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

That’s why we’ve dedicated the summer issue of Pragmatic Marketer to sales alignment. This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute.