Minimums Article Posted

Johanna Rothman

You might need these minimums: A minimum marketable feature. My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. We, as people who create products, often have big, audacious ideas. That’s great.

25 must-read product management articles


I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. 12 things about product-market fit.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Market Analysis, Business Cases and Profit and Loss Investigation.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback.

How can your firm attract the best product managers?

33 Amazing Articles Every Product Manager Must Read


Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. and In With Product Marketing 2.0.

What is Market Segmentation?

AB Tasty

We'll take a quick look at what market segmentation is, why it's important, and how to get started. This article was originally posted on AB Tasty as What is Market Segmentation? Personalization

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

In order to understand these factors, you need to speak with the editor to get a feel for what he/she is looking for and to understand the publication’s acceptance criteria for articles. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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How to Use Psychographics in Digital Marketing

AB Tasty

Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Want to create more personalized, more effective digital campaigns?

Building help content into your product launch

Inside Intercom

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. These articles empower customers to get started with new features and see the value in them, all on their own.

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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The Merits of Storytelling in Digital Marketing

AB Tasty

Why has storytelling become a decisive element for the most successful digital marketing campaigns? This article was originally posted on AB Tasty as The Merits of Storytelling in Digital Marketing.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Market Problem Framing Example

Tyner Blain

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. This article is an example.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) In fact, a friend just starting out in product management, asked me recently, “OK, like, what are the actual steps for ‘finding the market problem?’

The marketer that’s always on? Your chatbot

Inside Intercom

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

The Best Times to Send Marketing Emails

AB Tasty

Ever hesitated before pressing 'send', unsure if you chose the optimal day and time for your marketing email? This article is for you. This article was originally posted on AB Tasty as The Best Times to Send Marketing Emails.

6 Metrics Marketers Need to Start Tracking Now


As a marketer, you can gain deep user insights from that data to optimize customer conversion, engagement, and retention. These insights also allow you to observe how marketing strategies are performing and reveal possible bottlenecks. Marketing Dashboard in Indicative.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

What is Personalization in Digital Marketing?

AB Tasty

Personalization is a popular digital marketing and customer experience technique. This article was originally posted on AB Tasty as What is Personalization in Digital Marketing? Learn the basics, plus some best practices and use cases.

Streamline Your Marketing Strategy By Automating Lead Generation

AB Tasty

Marketers have increasingly been using automation to make outreach and campaigns more efficient. This article was originally posted on AB Tasty as Streamline Your Marketing Strategy By Automating Lead Generation.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market.

5 books every marketer should read in 2019

Inside Intercom

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

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Be a Better Marketer with AI

Pragmatic Marketing

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

AB Tasty

We explore the world of segmentation and audience buckets and how these can really help with your personalized marketing efforts. This article was originally posted on AB Tasty as Segmentation, Audience Bucket…a Lexicon of Personalized Marketing.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. How Much “Market” Is In Your (MRD) Market Requirements Document? .

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

The 15 Most-Loved UserTesting Articles from 2015


If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. CX Design Marketing Popular Product ResearchIt’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015.

Startup marketing: strategies for year one

Inside Intercom

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. Choosing a tactic for your addressable market. At a fundamental level, marketing is about reaching people.

How to use email marketing to connect with your users

Inside Intercom

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Why email marketing isn’t going away.

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

The SaaS Marketing Metrics that Matter to Product Managers


Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager.

5 Ways Amplitude Can Supercharge Your Marketing Team


Marketing has gone through an evolution in the last few years with the growth of advertising platforms. easier, leading to the rise of a variety of marketing automation tools and marketing analytics software to help marketing teams run more data-driven campaigns.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers!

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How Marketers Can Overcome Their Confirmation Bias

AB Tasty

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions. This article was originally posted on AB Tasty as How Marketers Can Overcome Their Confirmation Bias.

Opt-In vs. Opt-Out: A Guide to Email Marketing

AB Tasty

We explore the difference between opt-in vs. opt-out email marketing and offer a guide to help your next email marketing campaign achieve a great return on your investment. This article was originally posted on AB Tasty as Opt-In vs. Opt-Out: A Guide to Email Marketing.