The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Sales/marketing/customer service ?—?Other

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The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

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The Product Coalition

OCTOBER 5, 2020

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience. Do you want to get this article in your inbox?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. What is a product marketing framework?

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Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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The Product Coalition

AUGUST 15, 2022

that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe complete scenarios exist where roadmaps aren’t needed. Fast forward to the end, there are in fact scenarios where companies and products do not need roadmaps. Tell me your perspective.”,

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Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. How does it differ from a product roadmap and how do the two plans relate? With a validated strategy in place, you are in a great position to build an actionable product roadmap.

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Gainsight

DECEMBER 27, 2019

This essential article takes a look at the rules of engagement when interacting with users in-app and how you can optimize your in-app engagements to boost user retention. The frameworks and processes in this article will help you build a solid foundation for your in-app engagement strategy. REQUEST A DEMO.

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Customer Experience Article Feedback Software Analytic Tools 97

The Product Coalition

MAY 16, 2022

Have you ever stared at a roadmap and wondered why? Why is the roadmap organized the way it is? Roadmaps should not focus on features, no disrespect. Features are important, but they need to come together in the roadmap to show a clear product strategy. Or perhaps all three linked with a solid marketing strategy?—?hint

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The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. This step gets into what people think of when they ask for a roadmap. This step may be the biggest challenge to a realistic roadmap. The bad news is that your roadmap is only as accurate as the information driving it.

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Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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The Product Coalition

SEPTEMBER 4, 2020

How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? Facebook 10 Year Roadmap It maps out a high-level visual summary of the product vision and direction. Chapter 12/17?—?How

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The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews. If not, what can we do now to remediate it?

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. What’s a go-to-market strategy?

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Product Management University

FEBRUARY 21, 2019

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. ” Learn How to Create Your Value-Based Roadmaps. Request Onsite Training – Create your roadmaps right there in the classroom.

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ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys? Book a demo to learn more.

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Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

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Bain Public

MARCH 21, 2020

Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Originally published on ProductCoalition.com What Goes Into a Good Product Roadmap? Use this 6 Week Process to Generate Your Product Roadmap. A Guide to Narrowing your Focus.

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ProductPlan

AUGUST 17, 2020

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. How to Decide on Roadmap Themes that Produce Meaningful Outcomes.

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Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

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Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

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Feedback Software Product Research Research Software Product Marketing 95

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. I would define a good roadmap as one that the team understands and feels ownership over.

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Bain Public

MARCH 30, 2020

Here’s a list of our product-centric articles that our contributors published. Originally published by Jean-Marc Goguen To manage a Product Roadmap, you must be a Diplomat, Strategist and Defender. They help define the product management role and focus on finding ways to leave an impact on business strategy and initiatives.

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ProductPlan

MAY 5, 2022

Whenever you build or update a product roadmap, you’ll need to weigh the costs and benefits of several competing goals. Capitalizing on trends in the market to be the first to offer new capabilities. Effective product roadmaps include user feedback as a key factor in deciding which goals to pursue. That’s how products work.

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Userpilot

JANUARY 7, 2020

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. Productboard.

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Feedback Software Roadmap Customer Feedback User Testing 113

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.

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Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ Know when to delegate.

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Roman Pichler

NOVEMBER 3, 2020

It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs). With an actionable product roadmap in place, move on and stock your product backlog.

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Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

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Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Roman Pichler

DECEMBER 6, 2022

Listen to the audio version of this article: [link]. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

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Ask Benny

JANUARY 25, 2020

, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.

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Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. This assumes that you review and update the strategy and roadmap together, an approach I find very useful.) 1 Set an Objective. What’s the meeting about?

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