Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Fake door testing is a cost-effective and quick way to test demand. What is market validation?

User Testing 101

User Testing Product Research Data Visualization Research Software 101

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking. So, What is Market Validation? What is market validation?

User Testing 105

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Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

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Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

OCTOBER 27, 2022

What is iterative testing? If you’re looking for answers to these questions, you're in the right place, as that's exactly what we're exploring in the article! Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities.

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User Testing Product Research Feedback Software Testing 98

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? These are some of the questions that this article tackles, so if you’re after the answers, you’re in the right place! A/B testing , on the other hand, requires a working product and quantitatively measures actual user behavior.

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User Testing Product Research Data Visualization Feedback Software 93

The Product Coalition

DECEMBER 1, 2022

Test” vs. “Product” Finally, (and unfortunately) MVP is often interchangeably used as a “v1 release”. RAT stresses the fact that it is a collection of TESTs and not a “product” until we know that it should be a product. If your goal is to sell a Tesla, validating your market with a skateboard won’t help.

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Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. This article discusses 13 common mistakes you should avoid when doing growth experiments. Testing too many hypotheses at the same time. Avoid this.

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Product Research User Testing Analytic Tools Data Visualization 100

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

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Analytic Tools Feedback Software Data Visualization User Testing 105

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

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User Testing Feedback Software Research Software Product Research 136

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum. Eventually they run out of cash and shut down. It’s full of examples. ?? Are any books missing?

User Testing 142

User Testing Books Product Marketing Marketing 142

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. gigabytes per year.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. Want to see how Userpilot can help you find market gaps?

User Testing 103

User Testing Data Visualization Feedback Software Research Software 103

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. for every $ invested.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. What is a product marketing framework?

Feedback Software 103

Feedback Software Research Software Analytic Tools Product Research 103

The Product Coalition

DECEMBER 21, 2020

In this article, we’ll look into idea validation. We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Let’s dive right in! What is idea validation?

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates. Everything.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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User Testing Market Research Product Research Research Software 121

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. In the article, we discuss just that. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. Let’s get into it!

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys? Book a demo to learn more.

Data Visualization 91

Data Visualization Product Research Research Software Analytic Tools 91

Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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User Testing Product Marketing Marketing Customer Experience 132

Split

MARCH 31, 2023

Testing in production is a software testing method that involves running tests in a live, real-world environment. This type of testing allows organizations to deploy new features and test their performance or run tests to observe how the system responds to different user inputs.

User Testing 97

User Testing Product Research Testing Data Visualization 97

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking. So, What is Market Validation? What is market validation?

User Testing 52

User Testing Startups Product Research Testing 52

The Product Coalition

OCTOBER 13, 2021

Within such an oversaturated market and immense popularity of mobile solutions, how can companies succeed and take a step toward becoming top performers? In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Feedback Software Analytic Tools Research Software Software Review 98

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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Userpilot

MARCH 21, 2022

What is fake door testing? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. Fake doors testing is a technique used to assess market demand for a product before investing in its development.

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