Imaginary Cloud - Design

SEPTEMBER 17, 2020

It is also a word that is becoming more and more popular in the vocabulary of product and user experience designers. Before we get into why empathy is such an important concept when designing a product, it's vital to make it clear that this is only true when your focus is on what users need, instead of pushing products to the market.

Customer Experience 136

Customer Experience User Experience User Testing Research Software 136

Userpilot

OCTOBER 4, 2022

Along with numerous operational metrics (cost per acquisition) and business metrics (revenue per month), you should also pay attention to user experience metrics. These help you understand: how users feel about your product. whether or not the user interface is easy to use. how much time users spend on a feature.

Customer Experience 95

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 95

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

SEPTEMBER 23, 2022

A bad UI design will kill any chance you have of guiding users to achieve value with your product. In this article, we’ll cover: What is screen complexity? That sparks growth through word-of-mouth marketing. One way to minimize perceived complexity is by personalizing the product experience. Let’s get started.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. In the article, we discuss just that. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys? Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 90

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 90

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

APRIL 6, 2022

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.

Customer Experience 111

Customer Experience Feedback Software User Testing Customer Feedback 111

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JANUARY 23, 2023

While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Roman Pichler

DECEMBER 6, 2022

Listen to the audio version of this article: [link]. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

Leadership 283

Leadership Technical Review Reporting Tools User Testing 283

Hutwork

MARCH 9, 2018

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Hackernoon published Wayne Chang’s seminal article on user experience.

Article 82

Article Feedback Software Research Software User Testing 82

Imaginary Cloud - Design

MAY 21, 2020

So how can we, designers, help our users (kids) to make the most of their experience when interacting with a digital product? That's exactly what I'll cover through this article. The market should indeed make an effort to keep regulation in place, meaning children’s rights are being followed. Found this article useful?

Research Software 122

Research Software Customer Experience User Testing User Experience 122

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 147

User Testing Product Research Product Marketing Customer Experience 147

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 128

Data Visualization Artificial Inteligence Analytic Tools Research Software 128

Userpilot

APRIL 10, 2024

In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. A knowledge base created with Userpilot.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

UX Studio

AUGUST 1, 2017

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? They represent a product’s user experience, which is hard to quantify, but some useful frameworks can help.

Customer Experience 81

Customer Experience User Experience User Testing Analytic Tools 81

The Product Coalition

OCTOBER 8, 2023

Explore the secrets of creating a successful Crypto Prediction and Opinion Platform, and provide users with insights to help them navigate the cryptocurrency market wisely. Crypto prediction platforms provide valuable insights into the volatile world of cryptocurrency markets, aiding users in making informed decisions.

Data Visualization 134

Data Visualization Reporting Tools Feedback Software Customer Feedback 134

UX Planet

APRIL 17, 2024

Tools such as ChatGPT, Gallie, and others enrich the design process, enabling us to craft more meaningful and personalised designs and user experiences. Yet now, it’s an integral part of the marketing mix. Those initially hesitant (like early marketing professionals) have now fully embraced it. Enjoyed reading this?

Artificial Inteligence 70

Artificial Inteligence ChatGPT Data Visualization Customer Experience 70

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders.

Product Strategy 230

Product Strategy Strategy Research Software Customer Experience 230

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Again, think about the user experience.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userzoom

MARCH 28, 2018

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research? How do we combine market research and user research? What should I do?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Product Talk

NOVEMBER 1, 2023

If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. 2024 Product Conference List was first posted on November 1, 2023 at 6:00 am. ©2022 " Product Talk " Use of this feed is for personal non-commercial use only. Please let us know at support@producttalk.org.

Product Research 190

Product Research Naming Artificial Inteligence Research Software 190

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Collect user feedback to improve your user flows.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105