Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics


Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

So we lead with the Article Search app and a content showcase of our product tour videos. Our Messenger apps for users: Position #1 Article Search app, integrated with our help center. Leave me a message below.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

The top marketing statistics for 2018 and why they matter

Inside Intercom

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Messaging: Ignore at your peril. Messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2%

Product thinking: behind our new Messenger home screen

Inside Intercom

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. Yesterday marked one of our biggest releases yet – our all new messenger.

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

If your products, marketing messages and sales conversations just aren’t hitting the mark, contact Proficientz and learn how you can’t miss with a “customer goal” approach to product management, product marketing and sales. Related Article: Stop Looking For Customer Problems. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen.

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The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

Why live chat isn’t just for customer service anymore

Inside Intercom

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

Understanding direct and indirect competition

Inside Intercom

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?”

The importance of an effective product marketing strategy

Inside Intercom

In this article, you’ll learn how to: Understand the role of product marketing. In the new world of SaaS, marketing should be involved at every stage of the funnel, from the first point of contact (your website) to the decision to purchase (the page users enter their credit card information), as well as ongoing product education (docs, demos, messages and webinars). Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”.

The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

Is Twitter Out Of Control?

The Accidental Product Manager

This can happen when people see Twitter information embedded in a website or a particular news article. There is no way to include all of the television shows where the hosts comment on and read off twitter messages. Let’s hope that the Twitter product managers get the message!

The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Then I say, how many of you have read an article that says coffee is bad for you, and almost everybody has read one of those articles.

#5Things in #Prodmgmt for September 15, 2017

Joe Cotellese

This great article from @chrija dives into it in “WTF is PMF? productboard dives into this in this article on prototyping. Just send a tweet to @JoeCotellese and put #5Things in the message so I can find it. Happy Friday!

New Java Reporting in Revulytics Usage Intelligence


This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and benefit from valuable software usage insights and in-application messaging. In this article, we will take a look at the new Java reporting capabilities made available with this release. For more information on ‘current’ properties check the following KBase article.

When was the Last Time you Talked to Your Customers?

Mind the Product

From all the articles I’ve read about this subject in the last few years, I haven’t seen many where other companies have shared their experiences in a way that I’ve been able to learn from. You can send direct messages to users, or even automatic emails.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

Articles: Customer Interviews. They played with value propositions, they played with messaging, they played with different feature sets. It’s easy to think you already do continuous product discovery.

Seven Things you can Learn From WeChat Product Development

Mind the Product

The Chinese have found their own way to use the messaging platform. Special thanks to Chris Conrad , Hanjoon Kim , Keenan Murphy , Luna Chen , Michael Tea , Misha Chellam , Sandy Naing , Stacey Wang and Zac Halbert and Sherman for your contributions to this article.

Redesigning NBC News Digital from the outside in


Having done a few redesigns and burned myself by starting with the inside—which is often the home page and article page—I’ve learned that the reverse is better. For instance, we tested our new article page with editors and audience.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

Helping people use your product – guiding them through the product itself, in a support conversation or in a help article. If you are a large multinational like Oracle, adding gifs and emoji to your messages is probably going to leave people scratching their heads. Contrast that with how the message might feel – colder, more aloof – if we used a sans serif font.

Want your support team to drive revenue? Go real-time

Inside Intercom

We witnessed consistent CSAT responses to real-time chat experiences we provided using Intercom’s Business Messenger and Articles.

The 5 insights understood by all great SaaS sales reps

Inside Intercom

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. Editor’s note: This article first appeared on the close.io Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach.

We’re doubling our product teams in San Francisco, Dublin & London

Inside Intercom

Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. We have attracted some of the best talent in the world here, which in turn created a unique engineering culture full of heart and hustle, probably best summarized by Darragh’s Shipping is your company’s heartbeat article.

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“What-if” Scenarios: The Key to Making Good Products Great

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The great Marketing Solution recognizes a single customer with multiple vehicles and makes it easy for a car dealership to market to those customers with relevant messages and offers that demonstrate their appreciation for that loyalty. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones.

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Design Handoff Guide: Design To Development Without Headaches

UX Studio

So, in this article, “design handoff / handover” refers to the point when designers need to transfer their ideas for development. Read more about this approach in Intercom’s great article.) Illustration from Intercom’s article about the values of designer-developer collab. Upload your design, enter commit messages for version control, comment and discuss or simply use this feature to specify the details. Related articles: Sketching Techniques: From Idea To Design.

Nir Eyal on designing healthy habits – and the psychology behind them

Inside Intercom

You’ll be on the web, reading an article, and then halfway through you see a link to another article, so you’ll click that – and another and another – and then 30 minutes later you catch yourself and say, “Oh my god, where did that half hour just go?”. So now I use Pocket, and whenever I see an article I want to read online, I save it for when I go to the gym or I’m taking a walk. The most successful products aren’t always the ones that win.

Getting the Entire Team Onboard with New Software


In an article in Harvard Business Review from 1996 aptly named Why Do Employees Resist Change , professor of Governance and Strategy Paul Strebel presents two riveting case studies of companies (one of which is Phillips Electronics) that needed to bring about drastic organizational changes in order to survive. The message this sends is – if we’re investing in it, that means we’re taking it seriously and intend to commit to this new work tool.

In Search of Amazon-Like Disruption? Start With Product Usage Data.


Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a 21-foot cactus (courtesy of Tucson), to giving Wharton Business School students the fall assignment of crafting pitches that will get the tech giant to come to Philadelphia, according to this article in the New York Times. Chances are, you’ve heard of Amazon’s plans to build a second headquarters.

5 things to learn about user retention from… your MOM!

The Product Coalition

Plan a head, create a meaningful messages when re-engaging your users. Know what they care for, their preferences, offer them something to show that this is not a bulk message, this is personal. I’m the best product around, I have TONS of customers, DOZENS of press articles, YEARS of experience, and of course?—?you

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers.

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The Hierarchy of User Friction

Sachin Rekhi

The rise of messaging apps like Facebook Messenger and WhatsApp as well as Slack and HipChat in the enterprise can also be attributed to a significant reduction in interaction friction compared to the alternatives at the time, including email and text messaging.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers


Eleni: A lot of the writing that product managers do might be in context that we don’t consider writing—like a Slack message or slide deck. Welcome to our third episode of Product to Product —a podcast for / by product people.

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Related Article.

Innovation vs. Execution


In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. In this article I wanted to say a bit more about how your company's culture either helps or hinders innovation or execution, and then I’d like to give you some pretty deep questions for your team to consider.