Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. You can now use Messenger Apps, such as the Content Showcase app, Article Search, or Google Calendar Meetings app, in Operator’s follow-up actions based on the qualification data you collect. Updates in-app messaging Intercom product management SaaS

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

How customer support can keep up with customer expectations

Inside Intercom

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. The rise of messaging.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). I knew what didn’t work well, and where errant error messages might appear. Pre-handling objections” is about showing empathy for your audience.

Demo 212

5 apps to power faster resolutions with Answer Bot

Inside Intercom

One of the unique things about Answer Bot is that not only does it provide specific answers rather than just article suggestions, but those answers can also include apps to power the actions needed to resolve their questions. Embed an article for longer explanations.

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What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business. Articles now look great when you share a link.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers. The Core Messaging Deck.

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Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

If your products, marketing messages and sales conversations just aren’t hitting the mark, contact Proficientz and learn how you can’t miss with a “customer goal” approach to product management, product marketing and sales. Related Article: Stop Looking For Customer Problems. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen.

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New Java Reporting in Revulytics Usage Intelligence

Revulytics

This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and benefit from valuable software usage insights and in-application messaging. In this article, we will take a look at the new Java reporting capabilities made available with this release. For more information on ‘current’ properties check the following KBase article.

The top marketing statistics for 2018 and why they matter

Inside Intercom

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Messaging: Ignore at your peril. Messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2%

How live chat increases conversion rates

Inside Intercom

These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

Building a long tail of evergreen content

Inside Intercom

If the articles you’re publishing are just plain bad, then you won’t generate traffic. At Intercom, the tactical equivalent would be to publish articles on how to survive this year’s Dreamforce or speculation on the next Facebook F8 announcement.

Moving from Solutions to Problems

Folding Burritos

This figure summarizes the entire approach and I go into the details over the rest of the article. Because I read this article on Gizmodo that said that our core demographic no longer uses email. Why do you think that article is trust-worthy?

Product thinking: behind our new Messenger home screen

Inside Intercom

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. Yesterday marked one of our biggest releases yet – our all new messenger.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

As you move forward, spreading out the right information to the right people at the right time is critical to send a clear message that you care for them and are doing what you can to deliver on what was planned. Topic for another article. ↩︎.

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Revulytics

For people who have been in this space for a while, this news is less interesting for its reminder of Oracle being Oracle (or even for its demonstration of the difficulty on-premise vendors continue to have in shifting to SaaS business models) than for this: the underlying message that Oracle customers don’t want to move to Oracle’s cloud-based software.

The Right People in the Right Roles

The Product Bistro

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” All that messaging, content creation, social media activity, meeting with analysts, event planning and execution, working with corporate communications, and handling launch/rollout activities.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Related Articles. Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product.

The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

Understanding direct and indirect competition

Inside Intercom

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?”

Introducing Answer Bot: instant resolutions and happier customers

Inside Intercom

We believe that automation in the form of bots will make messaging as transformative as communication technologies like phones, email and websites. The rise of smartphones, messaging and bots has led to a new set of customer expectations.

Why live chat isn’t just for customer service anymore

Inside Intercom

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

#5Things in #Prodmgmt for September 15, 2017

Joe Cotellese

This great article from @chrija dives into it in “WTF is PMF? productboard dives into this in this article on prototyping. Just send a tweet to @JoeCotellese and put #5Things in the message so I can find it. Happy Friday!

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. Sales has changed.

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The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Then I say, how many of you have read an article that says coffee is bad for you, and almost everybody has read one of those articles.

How to prepare for a Product Manager interview with a product deep dive

Product Club

If you can’t find actual customers to speak with, try scouring online forums, blog posts, news articles, etc to get a sense of what people are saying about the product.

The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. He referenced Facebook’s previous policy to label certain articles “disputed,” which had been shown to have the potential to backfire.

“What-if” Scenarios: The Key to Making Good Products Great

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The great Marketing Solution recognizes a single customer with multiple vehicles and makes it easy for a car dealership to market to those customers with relevant messages and offers that demonstrate their appreciation for that loyalty. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones.

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What we shipped: 8 new features to increase conversions and grow your business

Inside Intercom

Reach a wider audience by featuring upcoming webinars on your Messenger home screen or sharing them in conversations, messages, or custom bots. Drive engagement by featuring announcements, articles and more in your Messenger.