Most Popular Software Product Management Articles of 2019

Revulytics

As we close out 2019, I wanted to share some of our most popular software product management articles. See how tools like in-app messaging and usage intelligence can help you do just that.

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

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How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

A Message on Coronavirus from 280 Group

280 Group

Here are a few good resources that may be helpful for you and your families: To help you and your team work from home more productively, check out this article from the BBC. If you’re missing your gym time, check out this article on How to Work Out at Home.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

So we lead with the Article Search app and a content showcase of our product tour videos. Our Messenger apps for users: Position #1 Article Search app, integrated with our help center. Leave me a message below.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

A Digital Native Approach to Customer-Centric Product Development

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

5 Freemium Customer Conversation Platforms

The Product Coalition

Moreover, all of these channels are consolidated in one working space to enable prompt receipt and reply to messages. In this article, we’ll talk only about products with freemium models. messaging

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Using cohorts to better understand & engage with your customers

Mixpanel

In this article, I’ll show you how to start creating cohorts and how to use them to analyze your data. Besides using cohorts as segmentation options, you can also use them to improve your messaging campaigns. Personalized messaging using cohorts.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. You can now use Messenger Apps, such as the Content Showcase app, Article Search, or Google Calendar Meetings app, in Operator’s follow-up actions based on the qualification data you collect. Updates in-app messaging Intercom product management SaaS

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. MessagingThe “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

To achieve the aforementioned “agile integration,” the authors suggested three technology pillars: Distributed integration, which uses messaging and enterprise integration patterns to integrate data and systems. View the Article PDF Here.

Don’t Hire a Product Manager Because They’re “Technical”

Product Culture

Product people get buy-in on the product vision, make a business case, provide requirements to engineering, help marketing with messaging to marketing, and support the sales process. ArticlesI take a controversial position on what to look for in hiring a product manager.

How to Use Psychographics in Digital Marketing

AB Tasty

Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Want to create more personalized, more effective digital campaigns?

Keep it fresh: Managing a knowledge base that retains users

Inside Intercom

Your articles also turn novice users into knowledgeable pros who feel confident continuing to use your product, even if they face new questions or challenges. You may have a thousand useful articles, but if customers can’t find what they need, they’re likely to get frustrated.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

How to Create Better 404 Pages

AB Tasty

Nearly all of us have come across a broken link when browsing online: a “404 Error, Page Not Found” message instead of the expected content. This article was originally posted on AB Tasty as How to Create Better 404 Pages.

Making a dent in the universe… when your awesome new feature is already “so three months ago”

ProductBoard

An earlier version of this article first appeared on Product Coalition. How many times in the past week have you scowled at your smartphone for making you wait longer than five seconds to send a Slack message, hail a cab, order a meal delivered to your doorstep, or refresh your Instagram feed?

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

The prefect complement is a product marketing function that’s structured to create and communicate value messages that engage decision-makers and influencers in meaningful dialogues. Related Article: Out with Product Marketing 1.0

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

Overcoming Bad Product PR

Proficientz – Product Management University

Then take the message externally in case studies, webinars, white papers and articles in trade publications. Related Articles. What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally.

3 Signs That Product Paralysis Is Imminent and How to Avoid It

Proficientz – Product Management University

Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. Related Articles.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

3 Ways COVID-19 Will Change the way we Think About Product

Mind the Product

You can bet that every help article is being perused in hopes of unlocking the deep corners of your product’s functionality.

The growth of video customer support and why your business needs it

Inside Intercom

The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. Addressing your customers with “Dear Sir/Madam” messages won’t cut it.