Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

So we lead with the Article Search app and a content showcase of our product tour videos. Our Messenger apps for users: Position #1 Article Search app, integrated with our help center. Leave me a message below.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. Full disclosure […] The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list.

Keep it fresh: Managing a knowledge base that retains users

Inside Intercom

Your articles also turn novice users into knowledgeable pros who feel confident continuing to use your product, even if they face new questions or challenges. You may have a thousand useful articles, but if customers can’t find what they need, they’re likely to get frustrated.

A Digital Native Approach to Customer-Centric Product Development

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

To achieve the aforementioned “agile integration,” the authors suggested three technology pillars: Distributed integration, which uses messaging and enterprise integration patterns to integrate data and systems. View the Article PDF Here.

Using cohorts to better understand & engage with your customers

Mixpanel

In this article, I’ll show you how to start creating cohorts and how to use them to analyze your data. Besides using cohorts as segmentation options, you can also use them to improve your messaging campaigns. Personalized messaging using cohorts.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Don’t Hire a Product Manager Because They’re “Technical”

Product Culture

Product people get buy-in on the product vision, make a business case, provide requirements to engineering, help marketing with messaging to marketing, and support the sales process. ArticlesI take a controversial position on what to look for in hiring a product manager.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. MessagingThe “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. You can now use Messenger Apps, such as the Content Showcase app, Article Search, or Google Calendar Meetings app, in Operator’s follow-up actions based on the qualification data you collect. Updates in-app messaging Intercom product management SaaS

How to Use Psychographics in Digital Marketing

AB Tasty

Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Want to create more personalized, more effective digital campaigns?

Making a dent in the universe… when your awesome new feature is already “so three months ago”

ProductBoard

An earlier version of this article first appeared on Product Coalition. How many times in the past week have you scowled at your smartphone for making you wait longer than five seconds to send a Slack message, hail a cab, order a meal delivered to your doorstep, or refresh your Instagram feed?

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

The growth of video customer support and why your business needs it

Inside Intercom

The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. Addressing your customers with “Dear Sir/Madam” messages won’t cut it.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

Overcoming Bad Product PR

Proficientz – Product Management University

Then take the message externally in case studies, webinars, white papers and articles in trade publications. Related Articles. What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally.

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

Tips for Rewriting a Digital Product

Roman Pichler

Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. See the Rewriting Effort as an Opportunity to Innovate.

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The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Mixpanel

Not long after, Black Ops found itself in an article of 2017 Rock Star Agencies to watch identified as the chatbot agency. But right after that, we started getting phone calls from some very large customers and saying, ‘We read this article that said you’re the chatbot agency. That way we can track any message that’s sent by the bot or by the user, what actions the user took, and of course, user profiles. The chatbot needs to control and manage the message.

How customer support can keep up with customer expectations

Inside Intercom

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. The rise of messaging.

The In-App Engagement Starter Kit

Gainsight

In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. Examples of in-app engagements include product status messages, tutorials and guides, new feature announcements, and surveys. Helping customers is good.

How to Use Feature Discovery to Improve Product Adoption

Userpilot

In this article, we’re going to take a look at how you can use feature discovery inside your own product. Send the Right Message With Contextual Onboarding. That’s what we mean by context: Showing the right message to the right user at the right time.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). I knew what didn’t work well, and where errant error messages might appear. Pre-handling objections” is about showing empathy for your audience.

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Customize your user onboarding with these 11 onboarding tools

Inside Intercom

Thinking about your overarching onboarding messaging campaign may spark ideas about new tools to try or the activation of a new feature in a tool you’re already using. Within Intercom email messages and automated campaigns. Suggest relevant help docs with Article Inserter.

5 Appcues Competitors You Don’t Want To Miss Out On

Userpilot

Hopefully by the end of this article you’ll have learned which is the best fit for you. It’s safe to say Appcues paved the way for the competitors we discuss in this article, including ourselves, and with good reason: It’s a great product… + Different UI Elements.

How To Elevate Your Online Customer Service With Screenshots And Annotations

Usersnap

This article has got you covered. It’s the message and the way they convey it that makes the matter confusing. Originally, when their users required additional support or had suggestions to share, they could only exchange text messages or use social media.

What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business. Articles now look great when you share a link.

How live chat increases conversion rates

Inside Intercom

These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.