Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

So we lead with the Article Search app and a content showcase of our product tour videos. Our Messenger apps for users: Position #1 Article Search app, integrated with our help center. Leave me a message below.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. Full disclosure […] The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list.

How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

A Digital Native Approach to Customer-Centric Product Development

Revulytics

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

To achieve the aforementioned “agile integration,” the authors suggested three technology pillars: Distributed integration, which uses messaging and enterprise integration patterns to integrate data and systems. View the Article PDF Here.

Using cohorts to better understand & engage with your customers

Mixpanel

In this article, I’ll show you how to start creating cohorts and how to use them to analyze your data. Besides using cohorts as segmentation options, you can also use them to improve your messaging campaigns. Personalized messaging using cohorts.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. You can now use Messenger Apps, such as the Content Showcase app, Article Search, or Google Calendar Meetings app, in Operator’s follow-up actions based on the qualification data you collect. Updates in-app messaging Intercom product management SaaS

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. MessagingThe “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

Making a dent in the universe… when your awesome new feature is already “so three months ago”

ProductBoard

An earlier version of this article first appeared on Product Coalition. How many times in the past week have you scowled at your smartphone for making you wait longer than five seconds to send a Slack message, hail a cab, order a meal delivered to your doorstep, or refresh your Instagram feed?

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

The growth of video customer support and why your business needs it

Inside Intercom

The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. Addressing your customers with “Dear Sir/Madam” messages won’t cut it.

Overcoming Bad Product PR

Proficientz – Product Management University

Then take the message externally in case studies, webinars, white papers and articles in trade publications. Related Articles. What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Mixpanel

Not long after, Black Ops found itself in an article of 2017 Rock Star Agencies to watch identified as the chatbot agency. But right after that, we started getting phone calls from some very large customers and saying, ‘We read this article that said you’re the chatbot agency. That way we can track any message that’s sent by the bot or by the user, what actions the user took, and of course, user profiles. The chatbot needs to control and manage the message.

Tips for Rewriting a Digital Product

Roman Pichler

Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. See the Rewriting Effort as an Opportunity to Innovate.

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The In-App Engagement Starter Kit

Gainsight

In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. Examples of in-app engagements include product status messages, tutorials and guides, new feature announcements, and surveys. Helping customers is good.

Customize your user onboarding with these 11 onboarding tools

Inside Intercom

Thinking about your overarching onboarding messaging campaign may spark ideas about new tools to try or the activation of a new feature in a tool you’re already using. Within Intercom email messages and automated campaigns. Suggest relevant help docs with Article Inserter.

How customer support can keep up with customer expectations

Inside Intercom

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. The rise of messaging.

What is a Product Roadmap?

Gainsight

Align internal stakeholders and facilitate a cohesive message to external stakeholders. We’ll also discuss how to tackle these long-term and short-term roadmaps in this article. Read the Article. Read the Article. Read the Article.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

People are busy, have reduced attention spans and are bombarded daily with ads and messages. The answer here is, rather than focusing on why you are better, create your own category with messages that express why you are first.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). I knew what didn’t work well, and where errant error messages might appear. Pre-handling objections” is about showing empathy for your audience.

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What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business. Articles now look great when you share a link.

How live chat increases conversion rates

Inside Intercom

These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

User Attention: 10 Psychological Facts + 8 Tips to Help You Design Better UX

UX Studio

In this article, I will introduce some basic psychological principles about human attention, and give guidelines for creating usable and delightful products. Your mind has wandered off by now… Did a Slack message pop up? Or you didn’t have time to read that article at that time.

UX 100

How to Drive Customer-Centric Product Development Like a Digital Native

The Product Coalition

Customer feedback is put into a “need to prioritize” pipeline, and sorted either into new features, or if the feature was put in the backlog, pushed ahead for reconsideration, according to the article.

How to use email marketing to connect with your users

Inside Intercom

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Personalized messaging.

Want to Write, but Don’t Think you can? How to Face Your Fears

Mind the Product

Or have “war stories” of the craziness we have encountered as product managers (have I ever told you about the time we sent over 600 text messages to a single user in a day? Just think about the topics that get you talking, and you have the beginnings of an article. Or, “There are already articles written about that.” Your article may be the one that finally gives a product manager enough examples to take to their leadership and convince them to change.