Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

Persuasion Tips: Pre-Handle Objections

PM Hardcore

(This is the third article in my Persuasion Tips series.). I knew what didn’t work well, and where errant error messages might appear. Pre-handling objections” is about showing empathy for your audience.

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Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers. The Core Messaging Deck.

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Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

If your products, marketing messages and sales conversations just aren’t hitting the mark, contact Proficientz and learn how you can’t miss with a “customer goal” approach to product management, product marketing and sales. Related Article: Stop Looking For Customer Problems. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen.

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Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Related Articles. Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

New Java Reporting in Revulytics Usage Intelligence

Revulytics

This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and benefit from valuable software usage insights and in-application messaging. In this article, we will take a look at the new Java reporting capabilities made available with this release. For more information on ‘current’ properties check the following KBase article.

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Revulytics

For people who have been in this space for a while, this news is less interesting for its reminder of Oracle being Oracle (or even for its demonstration of the difficulty on-premise vendors continue to have in shifting to SaaS business models) than for this: the underlying message that Oracle customers don’t want to move to Oracle’s cloud-based software.

What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business. Articles now look great when you share a link.

How customer support can keep up with customer expectations

Inside Intercom

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. The rise of messaging.

The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

Building a long tail of evergreen content

Inside Intercom

If the articles you’re publishing are just plain bad, then you won’t generate traffic. At Intercom, the tactical equivalent would be to publish articles on how to survive this year’s Dreamforce or speculation on the next Facebook F8 announcement.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The top marketing statistics for 2018 and why they matter

Inside Intercom

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Messaging: Ignore at your peril. Messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2%

How to prepare for a Product Manager interview with a product deep dive

Product Club

If you can’t find actual customers to speak with, try scouring online forums, blog posts, news articles, etc to get a sense of what people are saying about the product.

Product thinking: behind our new Messenger home screen

Inside Intercom

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. Yesterday marked one of our biggest releases yet – our all new messenger.

The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Then I say, how many of you have read an article that says coffee is bad for you, and almost everybody has read one of those articles.

#5Things in #Prodmgmt for September 15, 2017

Joe Cotellese

This great article from @chrija dives into it in “WTF is PMF? productboard dives into this in this article on prototyping. Just send a tweet to @JoeCotellese and put #5Things in the message so I can find it. Happy Friday!

7 Ethical Design Examples To Make Facebook Better For Everyone

UX Studio

The purpose of this article. This article seeks to contribute in two of those points. We don’t remember when these features disappeared from most messaging platforms, so worse probably could have happened. Wow, this article was long!

“What-if” Scenarios: The Key to Making Good Products Great

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The great Marketing Solution recognizes a single customer with multiple vehicles and makes it easy for a car dealership to market to those customers with relevant messages and offers that demonstrate their appreciation for that loyalty. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones.

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In Search of Amazon-Like Disruption? Start With Product Usage Data.

Revulytics

Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a 21-foot cactus (courtesy of Tucson), to giving Wharton Business School students the fall assignment of crafting pitches that will get the tech giant to come to Philadelphia, according to this article in the New York Times. Chances are, you’ve heard of Amazon’s plans to build a second headquarters.

4 digital products disrupting their industries

The Product Coalition

In this article we’ll run through 4 examples of brands that are using their digital presence and products to enhance customer experience and mould their respective industries.

Understanding direct and indirect competition

Inside Intercom

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?”

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

Articles: Customer Interviews. They played with value propositions, they played with messaging, they played with different feature sets. It’s easy to think you already do continuous product discovery.

Redesigning NBC News Digital from the outside in

Roadmunk

Having done a few redesigns and burned myself by starting with the inside—which is often the home page and article page—I’ve learned that the reverse is better. For instance, we tested our new article page with editors and audience.

Full Transcript: Nir Eyal on the Product Love Podcast

ProductCraft

In the last article, we did that you maybe read, we had a comparison bias, where we like to compare things based on what seems like very quantifiable differences. So the example we give in the article is the difference between a 40 inch TV and a 45 inch TV. Skip to content.

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The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers.

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Why live chat isn’t just for customer service anymore

Inside Intercom

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

The Hierarchy of User Friction

Sachin Rekhi

The rise of messaging apps like Facebook Messenger and WhatsApp as well as Slack and HipChat in the enterprise can also be attributed to a significant reduction in interaction friction compared to the alternatives at the time, including email and text messaging.

Innovation vs. Execution

svpg

In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. In this article I wanted to say a bit more about how your company's culture either helps or hinders innovation or execution, and then I’d like to give you some pretty deep questions for your team to consider.

More than just conversations: the next frontier of live chat for sales

Inside Intercom

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. Sales has changed.

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