Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. But, what about the message itself?

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight link] Error Messages on Forms. Very interesting and relevant article from UX Movement.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Below are resources, tools, and articles for regaining focus in your digital life. The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

So we lead with the Article Search app and a content showcase of our product tour videos. Our Messenger apps for users: Position #1 Article Search app, integrated with our help center. Leave me a message below.

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. We’ve also built a Content Showcase app you can use to highlight specific help center articles. Why not highlight a best practice article that helps users get up and running.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. You can now use Messenger Apps, such as the Content Showcase app, Article Search, or Google Calendar Meetings app, in Operator’s follow-up actions based on the qualification data you collect. Updates in-app messaging Intercom product management SaaS

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. MessagingThe “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Every year we produce articles that support our readers in the key skills they need in their day to day job and in providing relevant topics and cases that affect their products. He explains why good product positioning is so critical for your product and your messaging.

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What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. An article written by Christopher Mele at the […]. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

June BOM: Positioning

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page. June’s Box of the Month is positioning.

Tips for Rewriting a Digital Product

Roman Pichler

Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. See the Rewriting Effort as an Opportunity to Innovate.

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The growth of video customer support and why your business needs it

Inside Intercom

The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. Addressing your customers with “Dear Sir/Madam” messages won’t cut it.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. Related Articles.

Which Lead Tactics Work Best

Clever PM

This article will introduce you to five tactics you can use in your business. SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family.

How customer support can keep up with customer expectations

Inside Intercom

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. The rise of messaging.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). I knew what didn’t work well, and where errant error messages might appear. Pre-handling objections” is about showing empathy for your audience.

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How to use email marketing to connect with your users

Inside Intercom

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Personalized messaging.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers. The Core Messaging Deck.

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New Java Reporting in Revulytics Usage Intelligence

Revulytics

This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and benefit from valuable software usage insights and in-application messaging. In this article, we will take a look at the new Java reporting capabilities made available with this release. For more information on ‘current’ properties check the following KBase article.

What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business. Articles now look great when you share a link.

How live chat increases conversion rates

Inside Intercom

These live chat stats will show you the conversion power of messaging. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

Elegant Themes is using Visitor Auto Messages to convert 3x more paid subscriptions. One of their most successful messages offers a discount code to people who have shown purchase intent by visiting their site multiple times. For online businesses, customer experience is king.

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Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

If your products, marketing messages and sales conversations just aren’t hitting the mark, contact Proficientz and learn how you can’t miss with a “customer goal” approach to product management, product marketing and sales. Related Article: Stop Looking For Customer Problems. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen.

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Moving from Solutions to Problems

Folding Burritos

This figure summarizes the entire approach and I go into the details over the rest of the article. Because I read this article on Gizmodo that said that our core demographic no longer uses email. Why do you think that article is trust-worthy?

The top marketing statistics for 2018 and why they matter

Inside Intercom

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Messaging: Ignore at your peril. Messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2%

How to Deal with “Sinatra” Stakeholders

Folding Burritos

As you move forward, spreading out the right information to the right people at the right time is critical to send a clear message that you care for them and are doing what you can to deliver on what was planned. Topic for another article. ↩︎.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

Product thinking: behind our new Messenger home screen

Inside Intercom

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. Yesterday marked one of our biggest releases yet – our all new messenger.

How to Use the Client Profile Report and Export

Revulytics

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. ReachOut Message Deliveries.

What we shipped: 2018 year in review

Inside Intercom

And, if you’re in support, you can use the Article Search app to enable customers to search your Help Center and read articles right inside your Messenger. . Apps to drive actions in your conversations, messages and bots.

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The Right People in the Right Roles

The Product Bistro

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” All that messaging, content creation, social media activity, meeting with analysts, event planning and execution, working with corporate communications, and handling launch/rollout activities.

Building a long tail of evergreen content

Inside Intercom

If the articles you’re publishing are just plain bad, then you won’t generate traffic. At Intercom, the tactical equivalent would be to publish articles on how to survive this year’s Dreamforce or speculation on the next Facebook F8 announcement.

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Revulytics

For people who have been in this space for a while, this news is less interesting for its reminder of Oracle being Oracle (or even for its demonstration of the difficulty on-premise vendors continue to have in shifting to SaaS business models) than for this: the underlying message that Oracle customers don’t want to move to Oracle’s cloud-based software.