Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 136

Product Strategy Strategy User Testing Weak Development Team 136

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

Weak Development Team 141

Weak Development Team Product Strategy Strategy Vision 141

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place!

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features. Which Option Is Best?

Vision 163

Vision Strategy Customer Experience Article 163

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ Instead, it must be earned. Know when to delegate.

Leadership 263

Leadership Customer Feedback Construction User Testing 263

Roman Pichler

MARCH 9, 2022

Listen to this article: [link]. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. See my article Making Effective Product Decisions for more advice on how to decide together with stakeholders and dev teams.).

Vision 306

Vision Workshop Customer Experience Leadership 306

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Userpilot

JULY 20, 2023

In this article, we review different ways to identify potential churn and deal with it. But you can turn all that around with the right strategies. The following strategies will help: Measure customer satisfaction across the user journey Keep tabs on customer satisfaction by triggering CSAT microsurveys at important touchpoints.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

UX Planet

DECEMBER 19, 2023

They’re positive, because they allow you to work off something.” — Charles Eames, Renowned Designer Impact: Embracing constraints forces you to be resourceful, often leading to simplicity and elegance in design. Embrace Constraints Action: Set limitations on a project, like time, materials, or concepts. If you got an idea?

Feedback Software 77

Feedback Software Strategy ChatGPT UX 77

Roman Pichler

NOVEMBER 1, 2022

Listen to the audio version of this article: [link]. But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. 6 The Roadmap is a Fixed Plan.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Roman Pichler

DECEMBER 6, 2022

Listen to the audio version of this article: [link]. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

Userpilot

SEPTEMBER 14, 2023

In this article, we will explore seven types of user segmentation, explain when you might use them, and how you can leverage them within your own SaaS. Because they use your product so much, they’ll be in the best possible position to provide pragmatic, actionable feedback that can help improve the product.

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. The product vision describes the ultimate purpose of a product, the positive change it will bring about. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Do I need a Product Vision and a Product Strategy?

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Roman Pichler

JANUARY 31, 2023

Vision Inspiring : Describes the positive change the product should create. Bonus Tips Needs-based : Start with the needs after you’ve captured the vision especially when you create a new strategy—be it for a brand-new product or for an existing one. These are vision, target group, needs, product, and business goals.

Vision 225

Vision Differentiation Download Branding 225

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Then you need to build an effective user adoption strategy that works. Lay out a customer journey map.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. It is also one of the central goals of the user experience design process.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Roman Pichler

JUNE 7, 2022

Listen to this article: [link]. The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. 1 No Product KPIs.

KPI 285

KPI Data Visualization Weak Development Team Customer Feedback 285

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. It will also have a positive impact on team morale and productivity. This will not only benefit your product.

Research Software 230

Research Software Technical Review Technology Product Research 230

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Determining the key performance indicators (KPIs) that will help you stay on the right path and optimize your customer success strategy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend.

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177