Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

Indeed Seen?—?Product launch failure

The Product Coalition

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Not a great recommendation/personalization experience to see that Scrum Master is a match for me when I explicitly selected Product Manager as the role. Indeed Seen?—?Product

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Product Launch: Reducing the Product Manager’s Workload

Proficientz

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Related Article.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

Leo understands funding events, product launches, and partnership announcements

Roy Madden

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. This means that you can now ask Leo to read your tech, business or industry-specific feed and prioritize articles related to funding events – saving you a tremendous amount of time. Product Launches.

How do you Build a Million-Dollar Product?

Mind the Product

I am a product manager. Building new products, and building them from scratch gives me a huge boost! Interestingly a few of these products have crossed the million-dollar mark; so I wanted to share a few of my secret mantras that can help you get your next million dollars. The “easiest” part of building a product is building the product. The harder part is what happens before and after building the product. What’s the standard punchline for new products?

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. Sleepwalkers, as you can read about more in this article , are people who’ve been visiting a website for so long it becomes habit. Test if you have time: Some people put out beta versions in advance or launch new versions to partial audience segments.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Shipped Is Only the Beginning: The 10/10/10 Approach to Product Rollouts

ProductCraft

The introduction of new features, products, and services is a crucial component of any company’s lifeblood — and a key driver for growth. A recent article by McKinsey & Company noted that, across all industries, more than 25% of total revenue and profit stems from new product launches. Read more » The post Shipped Is Only the Beginning: The 10/10/10 Approach to Product Rollouts appeared first on ProductCraft by Pendo.

Announcing Product Tours: A new way to create powerful, personalized user onboarding

Inside Intercom

There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value. Getting users to discover that value from day one is what great onboarding is all about, but so many of us struggle to ensure our onboarding is as good as our core product. Multi-step pointer messages in a Product Tour.

Saying Goodbye: When It’s Time for a Product to Die

ProductCraft

In this article, I want to review the many challenges and risks associated with removing a product that is no longer providing value to customers. Product launches and new features are often accompanied by all kinds of announcements, celebrations, and promotions. However, when a company turns off or removes a product, there is frequently little. Best Practices Features Product Removal roadmap Strategic Planning

Meet Leo, Your AI Research Assistant

Roy Madden

Keeping up with topics and trends you care about within a sea of articles can be overwhelming and time-consuming. With Leo, instead of spending hours going through hundreds of articles every day, you can free your mind, focus on what matters, and save time. Leo allows you to prioritize topics, trends, and keywords of choice; deduplicate repetitive news; mute irrelevant information; summarize articles, and so much more. Leo’s skills let him read and analyze articles.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. According to Glassdoor , Product Managers hit the #5 slot on their list of 50 Best Jobs in America.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Product Marketing.

Leo and Topics

Roy Madden

Broad business and tech publications produce hundreds of articles per week. Not all those articles are relevant to the topics, companies, or products you care about. Companies, people, and products. Leo knows about all the companies, people, and products listed in Wikipedia and in the news. You can ask Leo to look for any of those named entities (and their known aliases) and prioritize articles that are a match.

Power Search across the Web

Roy Madden

But to really stay ahead of the curve, it pays to search beyond the publishers you already follow – to the blogs, articles, reports, and debates that are turning heads, but almost buried among the noise online. Collectively, they publish 110 million articles, journals, and videos. Bring up the conversation around a product in business magazines. You get instant access to highly relevant articles from expert and trusted sources.

Three Keys to a Successful Product Rollout

Proficientz

Wealth made simple: news and articles from IRC Wealth. A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch. Need to improve your product rollouts?

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

Books 87

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. Pricing your product.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. Pricing your product.

Differences between PM (Product Manager) vs TPM (Technical Program Manager)

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? While Product Managers and Technical Program Managers often work closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets and ultimately, different strategies for interview prep. In this article, we’ll illuminate some of these similarities and differences. Product Design. Product Strategy.

Kick-start your product management career–and other innovation insights for product managers Oct 27, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) Product lifecycle management – after launch and early adopters. What happens after a product launches is the area of lifecycle management. Those lines are blurring and custom experience is being designed into products.

10 Steps To Effectively Launch Your Digital Product

Innovatemap

Once you’ve built a valuable and usable product, it is time to prepare for launch. You’ve invested so much money and time into your product, you should take care in prepping before sharing it with the world. We have landed on ten boxes you need to check before launching your digital product. If your intent is to sell software to hospitals , create a more buttoned-up brand that conveys the sophistication of the product. Just a Well-Designed Product.

Product management is hip! And other innovation insights for product managers June 10, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Yep, product management is hip and the world knows it! Those of us in product management know how vital the discipline is to business and that the role is even hip – one of the roles that has potential to have great influence in organizations. Here is another short article sharing the importance of the role: [link].

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy.

Top 11 Failed Products – Failure Examples and Best Management Lessons

The Basics of Product Management

As a Product Manager, we don’t want our products to fail. Let us analyze some of the biggest technology product failures to see why those products failed. This article covers the top tech failures across multiple categories. The point is to cover a wide variety of product categories to learn the best lessons from each example. Top 10 Failed Products – List. Here is the list of the top 10 failed products of all time.

Harnessing the Power of Integrative Business Thinking with The Business Acumen Canvas [Part One]

Business Acumen Institute

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios. Value propositions are the benefits your customers perceive from using your product or your service: cost savings, time savings, revenue generation or a positive impact to daily life. More on that in the next article of this series.

B2C 40

Always Think MVP

Ask Benny

MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis. It may be a brochure for a product before you even wrote your first line of code, or it may be a landing page. This article is not about the experimentation phase. Barely made it: The things that you cannot launch without.

Making the Transition From Corporate to Startup

Mind the Product

By choosing to work in product management, in either a blue-chip/corporate environment, a fast-moving tech house or a startup, do we brand ourselves with the type or size of company we work with? However, I recently looked at a role in a non-corporate, non-financial services company, as I truly believe a seasoned product professional can work across a variety of product types and technologies, and that essentially the product role is industry-agnostic.

Redesigning NBC News Digital from the outside in

Roadmunk

This initiative is being spearheaded by Moritz Gimbel , the organization’s VP of Product and Design. You can read about the creation of new NBC brands Mach , Better and the soon-to-be-launched Think here.). When I arrived, it was about building a product team, process and structure. But it sometimes means product design and technology is not necessarily developed in the way it could be. We did a bunch of testing around this when we first launched pop-up verticals.

5 Lessons from SpaceX for Product Managers in 2020

The Product Coalition

As we approach 2020, those of us in the tech/product world are looking to the future and SpaceX’s ambition for our new decade can teach us some valuable lessons. In Product, the most successful projects are the ones that solve a real problem. If you enjoyed this article?—?we

Why building a Minimum Viable Product matters

Imaginary Cloud - Design

There are many possible approaches to launch a new product, and just as many obstacles along the way. However, there's a way of assessing the chances of success before diving in full commitment, and that's where the Minimum Viable Product (MVP) comes in. If you just want to show people a first version of your product or you want to get an understanding of whether your business idea solves a real problem, creating a MVP is the way to go.

Correlation vs Causation: Understand the Difference for Your Product

Amplitude

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. In this piece we are going to focus on correlation and causation as it relates specifically to building digital products and understanding user behavior. After reading this article you will: Know The key differences between correlation and causation. How to test for causation in your product.

5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

Branding Yourself as a Product

Pragmatic Marketing

You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Launching: Version 1.0. You As the Product.

Always Think MVP

Ask Benny

MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis. It may be a brochure for a product before you even wrote your first line of code, or it may be a landing page. This article is not about the experimentation phase. Barely made it: The things that you cannot launch without.

Making the Transition Between Corporate and Startup

Mind the Product

By choosing to work in product management, in either a blue-chip/corporate environment, a fast-moving tech house or a startup, do we brand ourselves with the type or size of company we work with? However, I recently looked at a role in a non-corporate, non-financial services company, as I truly believe a seasoned product professional can work across a variety of product types and technologies, and that essentially the product role is industry-agnostic.