Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed.

Indeed Seen?—?Product launch failure

The Product Coalition

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.

Product Launch: Reducing the Product Manager’s Workload

Proficientz – Product Management University

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Related Article.

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

How do you Build a Million-Dollar Product?

Mind the Product

I am a product manager. Building new products, and building them from scratch gives me a huge boost! Interestingly a few of these products have crossed the million-dollar mark; so I wanted to share a few of my secret mantras that can help you get your next million dollars. The “easiest” part of building a product is building the product. The harder part is what happens before and after building the product. What’s the standard punchline for new products?

Announcing Product Tours: A new way to create powerful, personalized user onboarding

Inside Intercom

There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. According to Glassdoor , Product Managers hit the #5 slot on their list of 50 Best Jobs in America.

Saying Goodbye: When It’s Time for a Product to Die

ProductCraft

In this article, I want to review the many challenges and risks associated with removing a product that is no longer providing value to customers. Product launches and new features are often accompanied by all kinds of announcements, celebrations, and promotions. However, when a company turns off or removes a product, there is frequently little. Best Practices Features Product Removal roadmap Strategic Planning

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Product Marketing. Writing product launch plans.

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

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Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

Three Keys to a Successful Product Rollout

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch. Need to improve your product rollouts?

Differences between PM (Product Manager) vs TPM (Technical Program Manager)

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? In this article, we’ll illuminate some of these similarities and differences. Goals Product Managers are expected to define the Product Vision. Product Design.

10 Steps To Effectively Launch Your Digital Product

Innovatemap

Once you’ve built a valuable and usable product, it is time to prepare for launch. You’ve invested so much money and time into your product, you should take care in prepping before sharing it with the world. Apply this same rule of thumb to your product launch.

Kick-start your product management career–and other innovation insights for product managers Oct 27, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) 2016 Product Management Year in Review.

Making the Transition From Corporate to Startup

Mind the Product

By choosing to work in product management, in either a blue-chip/corporate environment, a fast-moving tech house or a startup, do we brand ourselves with the type or size of company we work with? The post Making the Transition From Corporate to Startup appeared first on Mind the Product.

Harnessing the Power of Integrative Business Thinking with The Business Acumen Canvas [Part One]

Business Acumen Institute

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios. More on that in the next article of this series.

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Product management is hip! And other innovation insights for product managers June 10, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Yep, product management is hip and the world knows it! 12 valuable videos on product management essentials.

Always Think MVP

Ask Benny

MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis.

Correlation vs Causation: Understand the Difference for Your Product

Amplitude

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. After reading this article you will: Know The key differences between correlation and causation.

5 Lessons from SpaceX for Product Managers in 2020

The Product Coalition

As we approach 2020, those of us in the tech/product world are looking to the future and SpaceX’s ambition for our new decade can teach us some valuable lessons. In Product, the most successful projects are the ones that solve a real problem. If you enjoyed this article?—?we

Making the Transition Between Corporate and Startup

Mind the Product

By choosing to work in product management, in either a blue-chip/corporate environment, a fast-moving tech house or a startup, do we brand ourselves with the type or size of company we work with? The post Making the Transition Between Corporate and Startup appeared first on Mind the Product.

Redesigning NBC News Digital from the outside in

Roadmunk

This initiative is being spearheaded by Moritz Gimbel , the organization’s VP of Product and Design. You can read about the creation of new NBC brands Mach , Better and the soon-to-be-launched Think here.). When I arrived, it was about building a product team, process and structure.

Always Think MVP

Ask Benny

MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis. It may be a brochure for a product before you even wrote your first line of code, or it may be a landing page. This article is not about the experimentation phase. Barely made it: The things that you cannot launch without.

How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

Product. Articles. Product. Articles. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why product updates should be part of every all-hands meeting.

Recommending reading

Under10 Playbook

On Products and Product Management. In Turn Ideas into Products , author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. A great intro for the new product manager. On Building Products Right.

Books 130

Recommending reading

Under10 Playbook

On Products and Product Management. In Turn Ideas into Products , author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. A great intro for the new product manager. On Building Products Right.

Books 130

7 Project Management Principles Product Managers Can Learn From

ProductPlan

Product. Articles. Product. Articles. Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. Product-name ideas.

Why building a Minimum Viable Product matters

Imaginary Cloud - Design

There are many possible approaches to launch a new product, and just as many obstacles along the way. However, there's a way of assessing the chances of success before diving in full commitment, and that's where the Minimum Viable Product (MVP) comes in.

Why the Most Forward-Thinking Product Teams Work Backwards

ProductPlan

Product. Articles. Product. Articles. Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. Why the Most Forward-Thinking Product Teams Work Backwards. Why the best product teams work backwards.

Lessons to learn from famous product fails

Craft.io

In this spirit of reckoning and introspection, let’s devote this article to what we can learn from products that did not make it. Some of them are famous for failing spectacularly others for not living up to their pre-launch hype. Good products fail too.

Are North Star Metrics Leading You Astray?

ProductPlan

Product. Articles. Product. Articles. Product Marketing. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against? ROADMAP TEMPLATES Product Roadmap. Support. Sign In.

Practices to Optimize Your Product Management Department

The Product Coalition

Optimizing an existing Product Department is never a simple task. There is no one perfect roadmap towards optimizing a Product Management department. Rather than focusing on the end goal of a product launch or sprint, set daily and weekly tasks for each member of your team.

Why Cost of Delay is a Product Manager’s Secret Weapon

ProductPlan

Product. Articles. Product. Articles. Product Strategy. / Why Cost of Delay is a Product Manager’s Secret Weapon. Why Cost of Delay is a Product Manager’s Secret Weapon. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap.

What to Expect When You’re Expecting (to Be Acquired)

ProductPlan

Product. Articles. Product. Articles. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Surviving an acquisition: 9 tips for product managers.

The 3 Sets of Technical Product Manager Interview Questions

The Product Coalition

What is Technical Product Management about? What is a Technical Product Management interview like? After explaining their functions, we have divided Technical Product Management interview questions between 3 sets. What do you think makes a Technical Product Manager stand out ?

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Branding Yourself as a Product

Pragmatic Marketing

You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Launching: Version 1.0. You As the Product.