Spice Catalyst

FEBRUARY 20, 2024

In the article for small business, author Gwen Payne includes product management and product marketing. This article delves into pivotal aspects… In today’s fast-paced digital landscape, small businesses need to leverage web-based updates to thrive amid fierce competition.

Product Marketing 78

Product Marketing Marketing Product Management Product Manager 78

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

Userpilot

MAY 12, 2022

Engage influencers to generate publicity for your new product on social media. If you have the money, use paid advertising to bring new customers and add videos showcasing the value of the product in your social media messaging. What is a product announcement? How to run new product announcements successfully.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. But it’s not that easy. Who is part of the GTM team?

Research Software 88

Research Software Data Visualization User Testing Marketing 88

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

freshtrax

MARCH 17, 2021

Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square. Eugene provided his thoughts and advice from the perspective of a US-based team responsible for “launching a product with little or no cultural relation to” in Japan.

Reporting Tools 104

Reporting Tools Product Research Research Software User Testing 104

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. Always consider testing product-market fit before a big rollout.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Why should anyone care about your product over your competitors?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

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Product launches Product Research Weak Development Team Vision 264

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 97

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 91

Feedback Software Research Software Analytic Tools Product launches 91

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

User Testing 96

User Testing Feedback Software Analytic Tools Research Software 96

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

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User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Product Management University

FEBRUARY 14, 2017

Wealth made simple: news and articles from IRC Wealth. Rollout and launch are often used synonymously when in fact, they are very different initiatives that serve different purposes. To that end, a successful rollout sets the stage for a killer product launch. Need to improve your product rollouts?

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Technical Review Reference Product launches Customer Experience 100

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Analytics.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What is the problem that the product/service helped to solve for you?

Data Visualization 91

Data Visualization Product Research Research Software Analytic Tools 91

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 104

User Testing Feedback Software Research Software Product Research 104

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Start with this: The Four Key Hurdles to Successful Product Launches. Start with this: The Four Key Hurdles to Successful Product Launches.

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Books Blog Feedback Software User Testing 80

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 95

Analytic Tools Feedback Software Research Software Product Research 95

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! What’s more, plan your product launch carefully.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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Product launches User Testing Feedback Software Research Software 94

Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! Are you ready to dive in?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

ProductPlan

JANUARY 21, 2021

This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. Download the Anatomy of a Product Launch ?.

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