Mind the Product

OCTOBER 5, 2022

Customer-led product strategy is about designing the best product experience. This article by Alyona Medelyan, Ph.D. Read more » The post Customer-led product strategy: a guide appeared first on Mind the Product. CEO and co-founder of Thematic shares how to approach it and how to avoid the common pitfalls. [.]

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Product Strategy Strategy Customer Experience User Testing 180

Mind the Product

DECEMBER 16, 2021

Product strategy is both a fascinating and fashionable subject among digital product leaders. In this article, you will learn about a process to get productive with product strategy and understand why starting is difficult. [.]

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Product Strategy Strategy Article 187

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

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The Product Coalition

JANUARY 12, 2024

Noted strategy writer Roger Martin has made his distaste for SWOT clear in this article. Here’s my response, with explanations of SWOT… Continue reading on Product Coalition »

Strategy 112

Strategy Article Product Management Product Manager 112

Mind the Product

DECEMBER 2, 2021

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

Strategy 172

Strategy Article Product Marketing Product Strategy 172

Alchemer Mobile

FEBRUARY 10, 2022

There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

The Product Coalition

JULY 16, 2023

In today’s article I have summarized the three most important mindset changes that you need to make in order to be able to change your actions accordingly. As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution.

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Strategy Product Management Product Manager Management 146

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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Product Strategy Research Software Strategy User Testing 123

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 161

Product Strategy Strategy Product Research Research Software 161

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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Product Research Product Management Product Manager Customer Experience 242

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Mind the Product

MARCH 23, 2021

Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Applying anchor pricing.

Customer Experience 208

Customer Experience Product Research Strategy Feedback Software 208

Gainsight

DECEMBER 27, 2019

This essential article takes a look at the rules of engagement when interacting with users in-app and how you can optimize your in-app engagements to boost user retention. The frameworks and processes in this article will help you build a solid foundation for your in-app engagement strategy. REQUEST A DEMO.

Customer Experience 97

Customer Experience Article Feedback Software Analytic Tools 97

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place!

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

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Weak Development Team Product Strategy Strategy Vision 145

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. You can also dig a little deeper and see what specific self-serve support tools – articles or bots ? – Measure your team’s progress and optimize your strategy.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

TurnKey Labs

OCTOBER 31, 2023

To address these issues and foster a stable, productive workforce, it’s essential to implement effective retention strategies. This article delves into the crucial strategies for retaining software developers. High turnover within the industry poses numerous challenges, from project delays to increased recruitment costs.

Software Developers 57

Software Developers Software Development Strategy Development 57

The Product Coalition

DECEMBER 2, 2021

There are two approaches to SEO for mobile: SEO for the app SEO for the content Again, SEO techniques are beyond the scope of this article. It’s best to note that if you see a marketplace, like Salesforce or Atlassian, as your key traction channel then scroll down to the Existing Platforms & Marketplaces section of this article.

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Research Software Technology User Testing Strategy 178

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

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User Friction Customer Experience User Testing Customer Feedback 137

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

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Product Strategy Strategy User Testing Weak Development Team 139

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

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Analytic Tools Feedback Software Data Visualization Strategy 59

Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory. Chip Lay, Director of Product Strategy at Fullstory. It really helps align the entire organization on one strategy.”

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User Testing Customer Feedback User Friction Strategy 118

Revulytics

DECEMBER 30, 2019

As we close out 2019, I wanted to share some of our most popular software product management articles. Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster. Please let me know what you think and if there are topics you would like us to cover in the comments below!

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Analytic Tools Data Visualization Article Product Management 76

The Product Coalition

JULY 25, 2022

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? How I defined product strategy would define my professional career. Minimal discussion and representation of the role or need for product strategy existed.

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Product Strategy Strategy Product Research Product Management 128

Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

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Article User Testing Product Research Technical Review 81

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. This article explores the profound impact and potential of how generative AI is being used for branding, with real-world examples. This novel approach showed how generative AI interprets everyday products and explored the potential of AI in brand strategy.

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Generative AI Branding Customer Communications Strategy 59

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Hutwork

MARCH 9, 2018

And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success. Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too.

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Article Feedback Software Research Software User Testing 82

TryMyUI

AUGUST 13, 2021

One way it can be made easier, however, is through using certain strategies and structures to help create the perfect vision and execute a solid UX scheme. In this article we will talk about some of the strategies and templates that. The post Best Strategies & Templates to Improve your UX appeared first on TryMyUI Blog.

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UX Strategy Customer Experience User Testing 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Intercom, Inc.

OCTOBER 24, 2018

“There is more to scaling up than just machine learning and bots” A key part of our strategy revolves around automation, including our recently released Answer Bot , but there is more to scaling up than just machine learning and bots. Here’s a look at how we have managed it and how you can too. Automation.

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Reporting Tools Customer Experience Strategy Artificial Inteligence 178