Mind the Product

MARCH 23, 2021

Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Applying anchor pricing.

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Customer Experience Product Research Strategy Feedback Software 208

Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory. And that’s why, today, we’re sharing a tried and tested three-step approach to help you achieve it.

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The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 157

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The Product Coalition

DECEMBER 21, 2020

Experimental Design For Product Testing?—?Important The use of controlled experiments to understand and test ideas also extends to the online world, in the form of A/B testing. Lots have been written on the topic of highly successful tech companies such as Google, Amazon and others using A/B testing to iterate on ideas quickly.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

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The Product Coalition

DECEMBER 1, 2022

Test” vs. “Product” Finally, (and unfortunately) MVP is often interchangeably used as a “v1 release”. RAT stresses the fact that it is a collection of TESTs and not a “product” until we know that it should be a product. Testing the riskiest assumptions about the business model and feasibility will.

Product Research 133

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Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates. Everything.

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Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

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User Testing Analytic Tools Research Software Feedback Software 105

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

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User Testing Feedback Software Research Software Product Research 137

Modus Create

AUGUST 11, 2020

How many tests do we need? These are frequently asked questions on teams that decide to adopt test automation as a practice to improve quality and speed up delivery. This article will briefly describe a test strategy to answer those questions. Test Pyramid. The test pyramid. What should we automate?

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Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

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Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Book a demo to learn more.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

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Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. It is also one of the central goals of the user experience design process.

User Testing 98

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Userpilot

SEPTEMBER 14, 2023

In this article, we will explore seven types of user segmentation, explain when you might use them, and how you can leverage them within your own SaaS. Finally, use segmentation to figure out who your ‘power users’ are and leverage their expertise for beta testing. A/B testing in Userpilot.

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 119

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The Product Coalition

JULY 28, 2020

The 5 seconds test and the first-click test are common qualitative testing techniques to start investigating the issues with your bounce rate. You can easily create and run those tests using the UsabilityHub. If you enjoyed this article, please hit that clap button to help others find it.

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User Testing Product Research Product Marketing Testing 124

Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

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Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

The Product Coalition

OCTOBER 13, 2021

To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. One of the ways is to focus more on software quality.

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Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy. What is a customer education strategy? What are the benefits of a customer education strategy?

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Split

MARCH 31, 2023

Testing in production is a software testing method that involves running tests in a live, real-world environment. This type of testing allows organizations to deploy new features and test their performance or run tests to observe how the system responds to different user inputs.

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Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

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Hutwork

MARCH 9, 2018

And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success. Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too.

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

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Userpilot

MARCH 21, 2022

What is fake door testing? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. Fake doors testing is a technique used to assess market demand for a product before investing in its development. What is fake door testing?

User Testing 98

User Testing Product Research Testing Analytic Tools 98

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. Even if you have strategy frameworks set up, problems in the design and research processes can misguide your strategy.

Product Research 56

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The Product Coalition

APRIL 21, 2019

An interesting dissertation/article on the relationship between Ethics and Design. Highlight of the article includes: “So if in your design you are careful and mindful, the product has a better chance of having a careful and mindful effect. Highlight of the article includes: “Quantitative data tells us what people are doing.

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Usersnap

JUNE 27, 2023

Are you ready to take your product from concept to triumph through effective beta testing? The journey from idea to success hinges on the crucial stage of beta testing. Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project.

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Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. Collect feedback and continuously refine your strategy. Userpilot can help. Get a demo now.

Feedback Software 98

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TryMyUI

AUGUST 13, 2021

One way it can be made easier, however, is through using certain strategies and structures to help create the perfect vision and execute a solid UX scheme. In this article we will talk about some of the strategies and templates that. The post Best Strategies & Templates to Improve your UX appeared first on TryMyUI Blog.

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Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. That’s what we discuss in the article. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. What is a freemium strategy?

Feedback Software 97

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Usersnap

JUNE 10, 2021

Surely all software companies are familiar with beta testing, but how well do you actually do it? If you’re not all that confident with answering this question, hey, that’s cool too, because you’ve found the right article to get some practical ideas! A feedback-driven example of beta testing.

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The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

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