25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

What is UX prototyping and why should you test at this stage?

Userzoom

Exploring the basics of creating and testing UX prototypes. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

Accessibility Testing: Tips & Best Practices From Industry Leaders

Userzoom

Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. Before running an accessibility test, you can make sure your site meets fundamental accessibility guidelines. Furthermore, be aware that one of the toughest parts of accessibility testing is knowing how to recruit participants.

What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts.

What We’ve Learned From Using Kanban

Mind the Product

In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it. To reduce the amount of time spent in regression testing. Team-based automation testing. We used to have a separate team responsible for writing automation tests.

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

Sleepwalkers, as you can read about more in this article , are people who’ve been visiting a website for so long it becomes habit. Test if you have time: Some people put out beta versions in advance or launch new versions to partial audience segments.

How to prepare your Think-Out-Loud Study in UserZoom

Userzoom

Follow this article as you create your study and you’ll be listening to your results in no time. The Agile Usability Test Think-Out-Loud, or TOL for short, uses a task based structure to record a user’s screen and their audio.

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What sample size do you really need for UX research?

Userzoom

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Demystifying sample size.

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How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Experiment design, on the other hand, is the plan that a product team puts in place to test a specific hypothesis. My concerns are that the format encourages teams to test the wrong things and it doesn’t require that teams get specific enough to lead to sound experiment design. Test Specific Assumptions, Not Ideas. When we test an idea, we get stuck asking, “Will this feature work or not?” The best way to answer that question is to build it and test it.

Is MVP Dead?

bpma ProductHub

There are numerous articles now about MVP and why it no longer works. Risk Assumption Test. Test the riskiest assumption. Test the central premise of a business idea. MVP is more than a test or mockup but is less than a mature “feature complete” product.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

See these related articles. But no matter how good you get at collecting specific stories, you still have to test those insights. Too often, when we are ready to test a solution, we put it in front of people and ask, “What do you think?” Related Articles.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

But when we think of rapid prototyping and usability testing as one and the same, we tend to underestimate the power of prototyping. When we conflate rapid prototyping and usability testing, we tend to underestimate the power of prototyping. We can prototype to test feasibility.

Sprint Review Tips for Product Owners

Roman Pichler

In doubt, use the next sprint to test if the idea or request would be beneficial to the users. Testing product increments with users allows you to understand if the product is likely to do a great job for its target group, if it offers the right user experience and the right features.

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Running a help center that retains more customers

Inside Intercom

If you develop and ship new features as often as we do, it’s vital that your articles help your customers keep up with the changes. Help articles can quickly become unhelpful, and even misleading, if you don’t review them often enough.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. Articles: Customer Interviews. Hypothesis Testing. And you can use the other half to test a couple prototypes. They didn’t actually know how to prototype test virtually.

Failed Price Segmentation (Dynamic Pricing)

Pragmatic Marketing

According to an article in The Mercury , Village Cinemas in Australia is testing dynamic pricing, and it’s not going well. Many moviegoers are complaining on social media, and this article has increased awareness and dissatisfaction.

How Much Time Should You Spend in Product Discovery?

Product Talk

This is why as an industry we see an over-reliance on A/B testing —a measurement method that we’ve shoehorned into a discovery method. Are you interested in more articles like this? I get asked all the time, “How much time should we spend in discovery ?”.

Being Lean: Don’t Speculate to Accumulate, Validate to Succeed

Mind the Product

There are many excellent books and articles to be found on “Lean”. It’s essentially a process whereby we establish what we think will happen, design and carry out experiments to test the theory, then observe what actually happens and learn from the results. Test, Test, and Test Again.

Customer success metrics–and other innovation observations for product managers Apr 6, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. While this article was written with business names in mind, the suggestions apply to product names as well.

The Evolution of Modern Product Discovery

Product Talk

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. If we build in usability testing earlier in the development cycle, we are able to answer, “Can customers use it?” It’s helping us test if our solutions deliver on our desired outcomes.

What Everyone Gets Wrong About Stakeholders

Melissa Perri

So for the purposes of this article, I'm just talking about the internal stakeholders of your company. Only testing and validation can tell you that. When I first started in Product Management, I was told that my job was to keep my stakeholders happy.

The power of user science

UserTesting

Product managers help teams create winning products by combining insights across multiple test types. I love this line from Brent Tworetzky’s recent LinkedIn article, A Product Manager’s Superpower: User Science. – Brent Tworetzky. Brent is the Executive Vice President, … The post The power of user science appeared first on UserTesting Blog. Product

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

Choosing the Right Planning Horizon for Your Product

Roman Pichler

Instead, I prefer to work with a concise product backlog that is focused on the next roadmap goal, as I describe in more detail in the article “ The Product Roadmap and the Product Backlog.” Planning Horizons and Planning Model.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

I love that A/B testing has become so popular. Most teams make one of the following two mistakes: They either gate releases with an A/B test trying to understand whether or not the feature had the intended impact or they test variables blindly hoping to stumble upon a better variation.

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

Gleaning Product Insights from Your User Onboarding Process

UserVoice

In This Article: Why Gather Product Feedback During New Customer Onboarding? Unlike some usability test subjects, these are real customers trying to do their job or live their life, not people you have paid to complete a task they may or may not really be interested in accomplishing.

The T-Shaped Product Manager

Roman Pichler

Taking my product management test helps you with this. Test competing offerings. 1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

It can become a sickness when there are too many metrics flying around and some are going up, others going down, and actions are paralyzed because there’s too much discussion about whether some test has illustrated an improvement or not. In This Article.

Redesigning NBC News Digital from the outside in

Roadmunk

We did a bunch of testing around this when we first launched pop-up verticals. Having done a few redesigns and burned myself by starting with the inside—which is often the home page and article page—I’ve learned that the reverse is better.

This New Template Helps You Write Better Product Requirements

PM Hardcore

I’ll use the term “requirement” in this article for this concept. ” (All these terms have problems, but that’s a topic for a different article.) And the requirement is a lot more valuable if it includes acceptance tests. A is for Acceptance tests.

Product to Product: Vox Media’s Sanette Tanaka Sloan on disrupting human behaviours with AI design

Roadmunk

There’s just been so many other ways beyond an article format. ? I could work within an article template. So they came to us with the initial idea for the project and they wanted to work with us to come up with just a testing bot that we could learn from and potentially launch.

This New Template Helps You Write Better Product Requirements

PM Hardcore

I’ll use the term “requirement” in this article for this concept. ” (All these terms have problems, but that’s a topic for a different article.) And the requirement is a lot more valuable if it includes acceptance tests. A is for Acceptance tests.

Design Sprints by Jake Knapp

Mind the Product

But in just two years, Wikipedia contained more articles than Microsoft was able to include in the whole of Encarta – and it was free. Simple design tools are the best to use with prototyping software to give a user an experience we can test assumptions against right away.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer.

Mirroring Product: a Breakdown of Process

Mind the Product

Test Everything. I believe that once “testing goggles” have been acquired, they cannot be let go. If a team is always testing and therefore always learning, then the distillation of what has been learned must be fed back into the product at regular intervals. For a few other articles on product-driven culture best practices, check out these blogs and talks from the MTP archive.

Want Better Product Managers? Throw Them In at the Deep End

Mind the Product

The article suggested that “product people (especially those in Europe) are weak commercially”, which “can lead to bad assumptions, particularly in more complex environments”. Indeed University is a 12-week programme that gives new hires the opportunity to come up with and test new ideas.