25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. In the following article, we’ll take you through the seven steps you need to follow to create an effective project plan for all remote unmoderated usability studies.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

An interesting dissertation/article on the relationship between Ethics and Design. Highlight of the article includes: “So if in your design you are careful and mindful, the product has a better chance of having a careful and mindful effect.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Almost anyone can [learn how to] do a usability test.”

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very pertinent article focused on product design and usability, and how this convergence can effectively create successful products, but also dangerous habits, depending on the target audiences it purposefully aims at. Writing great copy typically involves plenty of research and testing.”

A guide to webform testing best practice

Userzoom

While form design isn’t a new concept – there are many articles out there that talk about this specific practice – webforms are often a fact of life for many websites that are transactional in nature. The key to webform field testing is providing dummy information.

The Problem is The Choice: The Frontier of A/B Testing

AB Tasty

Do you run A/B tests on your website? This article was originally posted on AB Tasty as The Problem is The Choice: The Frontier of A/B Testing. A/B Testing Data ScienceAre you sure you're making the best decisions when it comes to statistical certainty, loss and gain?

Python Automation Testing: innerText vs textContent – All You Need to Know

Modus Create

This is part of the Python Automation Testing blog series. You can review the code from this article on the Python Automation Git repo. Some time ago, I had to write some tests for an Ionic app. to run the tests on all the browsers.

What is UX prototyping and why should you test at this stage?

Userzoom

Exploring the basics of creating and testing UX prototypes. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love.

Five Customer Testing Areas Product Managers Are Improving in 2019

Centercode

Of those respondents, nearly 50% of those managing customer testing programs were product managers. On the flip side, this also means that the challenges faced by product managers, like time constraints and stakeholder misalignment, are mirrored in their customer testing programs.

Building help content into your product launch

Inside Intercom

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. These articles empower customers to get started with new features and see the value in them, all on their own.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. This article originally appeared on Centercode.com. Changing the scale of your test once it’s underway can fatigue your testers.

The Screenplay Test Design Pattern

Modus Create

The Screenplay Test Design Pattern, also known as the Flow Pattern, has been around since 2007 and is brilliantly described by Antony Marcano, Andy Palmer, Jan Molak and John Ferguson Smart in their article Page Objects Refactored: SOLID Steps to the Screenplay/Journey Pattern. The main issue is that the commonly used Page Object pattern can introduce a high maintenance cost if the test automation solution grows. More on this in the article linked above.

UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? Take the test!

Accessibility Testing: Tips & Best Practices From Industry Leaders

Userzoom

Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. Before running an accessibility test, you can make sure your site meets fundamental accessibility guidelines. Furthermore, be aware that one of the toughest parts of accessibility testing is knowing how to recruit participants.

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. Something like, “Let’s build it now, we test it later.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? Testing competitors’ solutions.

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Deploy A Mix of Testing Approaches.

Multivariate Testing vs A/B Testing: Which Works Better?

UX Studio

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges. When optimizing a website’s conversion rate, A/B testing usually comes up first. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method. So which to choose, multivariate testing or A/B testing? What is A/B testing? How can you set up a test?

Python Automation Testing: Pytest-BDD and Python3 – The How To You Need

Modus Create

This is part of the Python Automation Testing blog series. You can review the code from this article on the Python Automation Git repo. The test project entry point is conftest.py. Tests are written with governance of BDD principles and are placed under the features folder.

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

AB Tasty

This article was originally posted on AB Tasty as You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices. Framing Effect is like mercury and can slip through the tiniest of cracks and result in inaccurate decisions.

Our top 10 user testing stories of 2017

TryMyUI

Some of our most popular articles in 2017 addressed ways of doing better research for e-commerce platforms, on mobile devices, or at different stages of the product cycle. The post Our top 10 user testing stories of 2017 appeared first on TryMyUI Blog. TryMyUI Reading User Testing UX UX Stories UX TrendsCheck out the year's most-read stories.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

Business Outcomes Part III: 11 Tips for Creating Innovation in Business

Agile Velocity

This ability starts with empowered teams, who typically work closest to problems and can perform a number of small-scale tests over time. . As a result, the organization has the space to innovate and customers reap the benefits of those tests sooner.

Keep it fresh: Managing a knowledge base that retains users

Inside Intercom

Your articles also turn novice users into knowledgeable pros who feel confident continuing to use your product, even if they face new questions or challenges. You may have a thousand useful articles, but if customers can’t find what they need, they’re likely to get frustrated.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

How small teams benefit from fast prototype testing

UserTesting

Today’s article is a guest post from Joe Downs, UX Copywriter at Justinmind. The role prototyping and testing plays in app and web development for small teams can’t be overstated. It shows us which designs work best … The post How small teams benefit from fast prototype testing appeared first on UserTesting Blog. Enjoy! _. Design Marketing Product

UX 26

How we get our product just right with focus group tests

The Product Coalition

Pexels Essence of the Article: Focus group tests can give valuable customer feedback during development stage. One of the methods to get structured and usable feedback are focus group test. A successful focus group test leans on three core activities: 1.

How to Make the Perfect Call-to-Action for Facebook Ads

AB Tasty

This article was originally posted on AB Tasty as How to Make the Perfect Call-to-Action for Facebook Ads. A/B Testing Conversion OptimizationIf you’re running Facebook ads, check out our guide on how to make the perfect CTAs on your Facebook adverts to improve those conversions!

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. One of our most tried and tested solutions is our Saved Replies feature.

Business Outcomes Part II: 8 Steps to Achieving Predictability In Business

Agile Velocity

Therefore, it is essential that all teams deliver developed, tested, and fully-integrated products (or increments of products) on a regular, predictable cadence with minimal carry-over (i.e. Agile Transformation Article Leadership Team path to agility predictability

Why Moderated User Research is Worth the Cost

Mind the Product

This article explores the value of both moderated and unmoderated user research. If you only take one thing away from this article, it should be that: User research always provides value. While user research should always be a part of the product development process, there are a couple of options when it comes to the level of investment companies make in testing and research: moderated or unmoderated user research. First-Click Test. 5-Second Test.

3 Ways To Use Servant Leadership In Your Organization

Agile Velocity

Have you tested out any of the 10 characteristics of servant leadership in your organization? Article Leadership culture middle management modern leader servant leadershipServant leadership is a term that’s been around for decades.

Think Out Loud 101: A User Researcher’s Guide

Userzoom

In this article we will introduce readers to the exciting world of think out loud (TOL) studies! Questions in a TOL test are crafted in a way to elicit verbal and observational insights from participants. A/B testing to see and hear which design users prefer and why.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

Containers, which allow integration projects to be closely aligned with development and operational projects and enable integrations to be developed, tested, and released similarly to software projects using DevOps methods.”. View the Article PDF Here.

What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts.

Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha

Mind the Product

Experimentation Pitfall #1: Testing With the Wrong Metrics. After some tests around this metric, they figured out this was actually counter to what users really want and what the market leader (i.e. If you’re testing 20 variations with a 5% chance of a false positive, you need to consider that at least one result may be incorrect. Use a testing platform that’s built to consider nuances in the data. Experimentation Pitfall #3: Testing too few Variations.

The ROI of Experimentation

AB Tasty

When you hear ‘A/B Testing’, do you think revenue gain? This article was originally posted on AB Tasty as The ROI of Experimentation. A/B Testing Conversion OptimizationDavid Mannheim of User Conversion, argues that you probably do - and shouldn’t.

Statistical Significance: Definition & Understanding Key Concepts

AB Tasty

Statistical significance is a widely-used concept in statistical hypothesis testing. This article was originally posted on AB Tasty as Statistical Significance: Definition & Understanding Key Concepts. A/B Testing Data Science