25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

A guide to webform testing best practice

Userzoom

While form design isn’t a new concept – there are many articles out there that talk about this specific practice – webforms are often a fact of life for many websites that are transactional in nature. The key to webform field testing is providing dummy information.

What is UX prototyping and why should you test at this stage?

Userzoom

Exploring the basics of creating and testing UX prototypes. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

The Product Cloud: An Integrated Toolchain Transforming Product Management

New features and prototypes are often tested. CHAPTER 3 Feature Flagging & Experimentation Authored By Trevor StuartCo-founder and Head of Product The Product Cloud eBook Feature Flagging & Experimentation 20 TEST & DEPLOY Product features begin as.

Multivariate Testing vs A/B Testing: Which Works Better?

UX Studio

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges. When optimizing a website’s conversion rate, A/B testing usually comes up first. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method. So which to choose, multivariate testing or A/B testing? What is A/B testing? How can you set up a test?

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts.

How to prepare your Think-Out-Loud Study in UserZoom

Userzoom

Follow this article as you create your study and you’ll be listening to your results in no time. The Agile Usability Test Think-Out-Loud, or TOL for short, uses a task based structure to record a user’s screen and their audio.

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What We’ve Learned From Using Kanban

Mind the Product

In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it. To reduce the amount of time spent in regression testing. Team-based automation testing. We used to have a separate team responsible for writing automation tests.

What sample size do you really need for UX research?

Userzoom

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Demystifying sample size.

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Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

Sleepwalkers, as you can read about more in this article , are people who’ve been visiting a website for so long it becomes habit. Test if you have time: Some people put out beta versions in advance or launch new versions to partial audience segments.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Experiment design, on the other hand, is the plan that a product team puts in place to test a specific hypothesis. My concerns are that the format encourages teams to test the wrong things and it doesn’t require that teams get specific enough to lead to sound experiment design. Test Specific Assumptions, Not Ideas. When we test an idea, we get stuck asking, “Will this feature work or not?” The best way to answer that question is to build it and test it.

Is MVP Dead?

bpma ProductHub

There are numerous articles now about MVP and why it no longer works. Risk Assumption Test. Test the riskiest assumption. Test the central premise of a business idea. MVP is more than a test or mockup but is less than a mature “feature complete” product.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

See these related articles. But no matter how good you get at collecting specific stories, you still have to test those insights. Too often, when we are ready to test a solution, we put it in front of people and ask, “What do you think?” Related Articles.

Sprint Review Tips for Product Owners

Roman Pichler

In doubt, use the next sprint to test if the idea or request would be beneficial to the users. Testing product increments with users allows you to understand if the product is likely to do a great job for its target group, if it offers the right user experience and the right features.

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4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

But when we think of rapid prototyping and usability testing as one and the same, we tend to underestimate the power of prototyping. When we conflate rapid prototyping and usability testing, we tend to underestimate the power of prototyping. We can prototype to test feasibility.

6 Guiding Principles for Effective Product Discovery

Product Talk

The first question might inspire solutions like “lunch and learns” or the sharing of white papers or blog articles, whereas the second question might inspire solutions like apprenticeship programs or pairing. See this article on co-creating and this Tom Chi video to learn more.

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

The Art of Managing Stakeholders Through Product Discovery

Product Talk

Share what you are learning in your customer interviews , summarize the feedback from your prototype tests , communicate the results of your product experiments. The team shared the conclusions they drew from their customer interviews and prototype tests. The HiPPO always wins.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. Articles: Customer Interviews. Hypothesis Testing. And you can use the other half to test a couple prototypes. They didn’t actually know how to prototype test virtually.

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

This Framework Gives You Product Management Super Powers

PM Hardcore

One test of a new framework is how well it explains “previous observations.” ” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Breakthrough!

This New Template Helps You Write Better Product Requirements

PM Hardcore

I’ll use the term “requirement” in this article for this concept. ” (All these terms have problems, but that’s a topic for a different article.) And the requirement is a lot more valuable if it includes acceptance tests. A is for Acceptance tests.

What Everyone Gets Wrong About Stakeholders

Melissa Perri

So for the purposes of this article, I'm just talking about the internal stakeholders of your company. Only testing and validation can tell you that. When I first started in Product Management, I was told that my job was to keep my stakeholders happy.

Customer success metrics–and other innovation observations for product managers Apr 6, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. While this article was written with business names in mind, the suggestions apply to product names as well.

This New Template Helps You Write Better Product Requirements

PM Hardcore

I’ll use the term “requirement” in this article for this concept. ” (All these terms have problems, but that’s a topic for a different article.) And the requirement is a lot more valuable if it includes acceptance tests. A is for Acceptance tests.

Digital Transformation and Product Management

Roman Pichler

With the desirable skills in place, assess the actual capabilities of the people who will play the different product roles, for example, by using my product management test. Recognise the Importance of Product Management.

The Evolution of Modern Product Discovery

Product Talk

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. If we build in usability testing earlier in the development cycle, we are able to answer, “Can customers use it?” It’s helping us test if our solutions deliver on our desired outcomes.

How Much Time Should You Spend in Product Discovery?

Product Talk

This is why as an industry we see an over-reliance on A/B testing —a measurement method that we’ve shoehorned into a discovery method. Are you interested in more articles like this? I get asked all the time, “How much time should we spend in discovery ?”.

Behind the scenes of product development: Building the perfect product

Hutwork

” An excellent article to read is one on LinkedIn by Subin Das PK, entitled “ The Importance of Hard Work in Success.” If you want to dig deeper into the discipline of product management, read Faruk Ates’ article in Product Matters on Medium. TechTarget has an excellent article, “ The Impact of Real Buyer Insights on Product Management and Marketing Decisions.”

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. Brain Wiring (by Wellcome Images, CC licensed).

Choosing the Right Planning Horizon for Your Product

Roman Pichler

Instead, I prefer to work with a concise product backlog that is focused on the next roadmap goal, as I describe in more detail in the article “ The Product Roadmap and the Product Backlog.” Planning Horizons and Planning Model.

The T-Shaped Product Manager

Roman Pichler

Taking my product management test helps you with this. Test competing offerings. 1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”.

Running a help center that retains more customers

Inside Intercom

If you develop and ship new features as often as we do, it’s vital that your articles help your customers keep up with the changes. Help articles can quickly become unhelpful, and even misleading, if you don’t review them often enough.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

I love that A/B testing has become so popular. Most teams make one of the following two mistakes: They either gate releases with an A/B test trying to understand whether or not the feature had the intended impact or they test variables blindly hoping to stumble upon a better variation.

How to prepare for a Product Manager interview with a product deep dive

Product Club

If you can’t find actual customers to speak with, try scouring online forums, blog posts, news articles, etc to get a sense of what people are saying about the product. A good test is to try your elevator pitch on your grandmother.

Product Manager’s Guide To UX Research

UX Studio

This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills. This article will provide a guideline to do UX research the right way. UX research methods in this phase: Fake door tests.

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Always Think MVP

Ask Benny

It may also be a button for a feature (a trap door) where nothing is behind it, just to test if your customers would push that button before you go and develop the full-blown feature. This article is not about the experimentation phase. Why you should always assume you are not going to make it on time. MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand.