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Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

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Double Vision: Choosing the Right Approach to Capture the Product Vision

Roman Pichler

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

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Product Vision Board Checklist

Roman Pichler

Overview The checklist below is structured according to the five elements of the product vision board. These are vision, target group, needs, product, and business goals. You can download the list together with the product vision board template by clicking on the image below.

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Six Qualities of a Great Product Vision

Roman Pichler

Listen to this article: [link]. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough. The vision pulls you.”.

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Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

Vision 156
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Deciphering Vision: Twitter Changes To X

The Product Coalition

Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. This ambitious vision aims to evolve Twitter into an all-in-one platform, encapsulating various online activities within a single application. A part of this vision is re-branding the bluebird to X.

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