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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can use this KPI to identify places where you may need to set user expectations during your onboarding process. Breadth of adoption shows the initial appeal of a new feature.

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When going fast is not the same as going somewhere

The Product Coalition

Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. A couple of years earlier, Amazon was able to become the everything store thanks to their ever-growing inventory and convenient order process.

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The Work of a Strategist

The Product Coalition

Using an automotive example, a tightly coupled strategy would resemble a Le Mans tuned race car where a strategy that can service a wider market would look less like a Porsche 919 and more like a Porsche Macan. Strategy is the act of mutually adjusting efforts throughout an organization to deal with external conditions.

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The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing.