Pragmatic Marketing

OCTOBER 18, 2019

Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

Pragmatic Marketing

OCTOBER 18, 2019

Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

The Accidental Product Manager

JANUARY 29, 2024

As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different and so we need to start to do different things. Product managers realize that partnerships will still be core to their tech strategy but they want to control more of the software value chain.

Download 73

Download Product Management Product Manager Automotive 73

Dear Strategy

MARCH 9, 2019

Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy.

Strategy 40

Strategy Automotive Finance Branding 40

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year. – adds Andrea.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

The Product Coalition

DECEMBER 8, 2020

Three and a half centuries later companies have changed; self-organized, autonomous, agile teams are on the rise helping companies to leverage opportunities in fast-paced, complex markets. Michael Porter was aware of this when writing the iconic “What is Strategy?”. Moving fast is not the same as going somewhere?—?Robert

Analytic Tools 113

Analytic Tools Research Software Customer Experience Systems Review 113

Innovatemap

JULY 2, 2020

Your product is live, you have product market fit , and customers are seeing value. Alternatively, if your company’s strategy is to “keep the lights on” for a legacy product while harvesting as much revenue as possible from it, the roadmap should reflect this. Step 2 – Consider Markets Your Company is Targeting. It depends!

Roadmap 40

Roadmap Automotive Customer Experience User Testing 40

The Product Coalition

MARCH 15, 2020

A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 79

Data Visualization Analytic Tools Product Research Customer Experience 79

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mind the Product

SEPTEMBER 21, 2018

In the automotive industry, dealership salespeople are now struggling to keep pace with consumers, who often walk on to a dealership’s lot as well informed as the dealership’s staff, thanks to the power of marketplaces. Transparency is good – but transparency challenges a business in many ways.

User Testing 121

User Testing Customer Experience Automotive Product Research 121

Product Innovation Educators

APRIL 20, 2020

The future back strategy for product managers. Traditional strategy drives core business but doesn’t create breakthrough products or new business models. As Alfred Chandler said, “Don’t let structure dictate strategy.” 9:56] How does your future back approach to strategy work? Bonus Questions. [35:56]

Product Research 81

Product Research Government Product Management Product Manager 81

ProductPlan

NOVEMBER 26, 2019

Do we think Matthew McConaughey is an automotive expert? While marketers spend day-in-day-out thinking about why people buy, it’s important that product managers also have benefit-first thinking. This ad is perhaps one of the most known aspirational marketing messages in history. Apple is no stranger to innovative marketing.

User Testing 67

User Testing Software Review Customer Experience Automotive 67

ProductPlan

MARCH 19, 2020

Whether companies dip a toe in AI waters or take a full-on plunge, AI initiatives are taking root everywhere–from automotive and retail to education and healthcare. Often software PMs have a background in UX or marketing. Creating a product strategy requires an understanding of possibilities. Image Source.

Artificial Inteligence 82

Artificial Inteligence Reporting Tools Software Review Data Visualization 82

The Product Coalition

SEPTEMBER 23, 2022

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.

Analytic Tools 137

Analytic Tools Feedback Software Data Visualization Marketing 137

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 86

Analytic Tools Data Visualization Feedback Software User Testing 86

Mironov Consulting

MAY 2, 2019

Think about automotive assembly line infrastructure. Meanwhile, our competitors are picking their own improvement strategies. Implication : this puts a huge premium on rigorous user/market validation ahead of building potentially exciting features. Of course, this assumes a stable hardware market with few disruptions.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Intercom, Inc.

APRIL 1, 2021

From the very beginning, I’ve been very non-traditional in my career, in that most MEs go into aviation and automotives and things like that, and I went right into healthcare. I was an ex-pat in Africa and had a chance to work around the world, bringing ultrasound and other healthcare products into the emerging market.

Research Software 223

Research Software Customer Experience Healthcare Data Visualization 223

The Product Bistro

DECEMBER 28, 2018

I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Mironov Consulting

JULY 31, 2021

Company leaders who aren’t steeped in how software is designed and built can apply less-than-useful analogies for how software products are built. These analogies tend to highlight predictability, scheduling and cost management. but may not be that useful. This post unpacks a few of them.

Construction 139

Construction Automotive Management Management 139

Mind the Product

FEBRUARY 6, 2020

Here she explains how she got her job and why she sees herself as a bit of a ‘product mom’ I find what we do at Koenig & Bauer Coding really interesting as we get to work with very modern technology creating coding and marking solutions for different industries (pharmaceuticals, automotive, food and beverage etc).

Product Management 129

Product Management Product Manager Research Software Automotive 129

Radical Product

SEPTEMBER 30, 2021

I had joined a company with incredible market potential. our product was overgrown and bloated with features to try to serve many different markets, without addressing any one at a breakthrough level. But I was seeing this potential squandered by the product disease Strategic Swelling?—?our they catch product diseases.

Books 52

Books Events Automotive Vision 52

Mind the Product

DECEMBER 14, 2017

Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? Product managers often stress over the wrong numbers as they try to make the perfect product for the wrong market. Identify the Metrics That Matter.

B2B 101

B2B Research Software User Testing Automotive 101

Product Innovation Educators

AUGUST 8, 2016

It’s about making tradeoff decisions and balance decisions to achieve your corporate or innovation strategies. Some things to consider – do we already have multiple products in that space, will it cannibalize something else, are we hitting one market too hard and having a gap in another one? What are the goals of portfolio management?

Reporting Tools 56

Reporting Tools Research Software Automotive Construction 56

UX Planet

FEBRUARY 26, 2024

Don’t make the mistake of thinking that in every country, even in Europe, a UX Designer or a Developer is always paid more than, for example, a Recruiter, a Marketing Manager or a Customer Support Team Leader, because this is not always the case. That is perhaps more of an American, German and some Northern European countries reality.

Research Software 78

Research Software Feedback Software User Testing Data Visualization 78

Business of Software Conference

DECEMBER 3, 2019

Bob has honed these key skills from his life working in everything from automotive, weapons systems, food, private equity, homebuilding, construction software, and more. I’ve done everything from automotive, weapons systems, food, private equity, homebuilding and construction software. Video, slides, and transcript below.

Research Software 40

Research Software User Testing Data Visualization Customer Experience 40