Product Innovation Educators
JANUARY 1, 2024
This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. When you look inside these stories, you often find a corporate explorer at the center of them—someone who has the vision, commitment, and passion to drive it through.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.
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Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.
Innovatemap
JULY 25, 2019
Dreaming up the vision for what your product could be is one thing, but bringing it to life is a whole new challenge. PERQ started as a traditional advertising services company, but today they offer a marketing cloud for digital marketing managers in “high-considered purchase markets” like home furnishings, automobiles, or apartments.
Innovatemap
JULY 2, 2020
Your product is live, you have product market fit , and customers are seeing value. Step 2 – Consider Markets Your Company is Targeting. If an initiative is crucial for the automotive industry, but 95 of your 100 customers are retail companies, should it make it on your roadmap? Congratulations! It depends! Conclusion.
Usersnap
NOVEMBER 10, 2023
Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy should help you decide which problems need to be solved to make your product vision a reality.
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