Meet the team: Intercom’s Brand Studio on evolving our brand

Inside Intercom

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. Kyle Benson , Brand Design Lead. Branding is always evolving.

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. Establishing a Strong Brand Identity for Your Product Management Team: Why It’s Necessary! View Previous Issues of The B2B Product Manager.

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Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important.

The three strands of brand authenticity

Inside Intercom

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear?

An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. They always ask do they need to do everything themselves or only something for the brand creation.

Top 5 B2B Content Marketing Practices in 2020

The Product Coalition

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers.

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What I See Coming For The Channel: 2021

Forrester's Customer Insights

B2B CX B2B Marketing Brand and Communications Channel Marketing Channel Partners Commerce Tech omnichannel customer experienceLast year ended up being a tale of two cities for the channel.

What I See Coming For The Channel: 2021

Jay McBain

B2B CX B2B Marketing Brand and Communications Channel Marketing Channel Partners omnichannel customer experienceLast year ended up being a tale of two cities for the channel.

From Adobe to Walmart: How Sprinklr won over the world’s most valuable brands

Inside Intercom

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.

How To Optimize B2B Pricing

Sequent Learning

Unless it’s a luxury brand or something equivalent, you won’t pay a penny more than you have to. In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks. In the research and interviews I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?”. The answers are not pretty.

B2B 40

How Asana builds b2b product loyalty through design

Mixpanel

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

How Asana builds b2b product loyalty through design

Mixpanel

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

4 Tips For Scaling Customer Experience In B2B

Gainsight

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. Unfortunately, B2B orgs can’t expect to compete in this reactive model.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics.

B2B 74

Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement

Mixpanel

The agency side focuses on helping business figure out how to get started on Amazon, how to run their current brands on Amazon better, and provide ongoing strategy and support.

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Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Inside Intercom

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.

B2C 55

Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Employee apps and apps for B2B may have different domain maturity levels. Is consolidation of B2B, B2C, and B2E apps a good idea?

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Watch: The State of Mobile Consumer Engagement 2021 Webinar

Apptentive

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. So on average, brands last about 4% of that 13 total percent of customers that shifted their emotions.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Loosely defined, brand awareness is your company’s visibility to the public. Companies are increasingly focusing on branding via content marketing.

Adventures in Product Feedback: Q&A with a Trailblazer in B2B SaaS

The Product Coalition

Thanks to Jay Reed, Flickr We were recently lucky enough to spend some time with a talented team building a new B2B SaaS product within a global organization. Putting out poor quality work can affect customer perception of your product and your brand as well, especially in a B2B settings. Webinar Roadmap Fuel: Market & Prospects The SaaS Leader’s Guide to Customer Feedback B2B SaaS company?

B2B 60

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.” Their flagship product was Stack Overflow, and that was where all of their brand equity was. It is comprised of four parts, starting with brand.

360Learning’s Joei Chan on embracing innovation as a content marketer

Inside Intercom

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Reality show meets B2B. Ideally, this wouldn’t be a conflict.

10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Refer to this analysis of 100 B2B SaaS Pricing pages. 82% of B2B SaaS products offer a free trial option. 100+ years of B2B sales and product experience in a 10 minute read.

Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. There have always been different data types to influence a B2B marketer’s future marketing strategies. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their target base in order to fuel result-oriented campaigns? As a B2B marketer (or tech marketer!),

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Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. There have always been different data types to influence a B2B marketer’s future marketing strategies. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their target base in order to fuel result-oriented campaigns? As a B2B marketer (or tech marketer!),

B2C 40

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics.

Measuring B2B CX In SaaS: What Are The Metrics That Matter?

Gainsight

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys. The beautiful thing about B2B SaaS companies is that we have multiple sources of CX data at our fingertips.

Announcing ‘Intercom on Sales’ – our playbook for scaling a billion dollar business

Inside Intercom

Today we’re releasing a brand new book, Intercom on Sales. In our survey of more than 300 B2B sales professionals, 58% of them reported the tactics they used last year are less effective this year. News & Updates Sales b2b sales Intercom on Sales Intercom sales Saas Sales sales advice Sales StrategyIf you work at a high-growth company, you’ve likely heard the saying, “What gets you to $50 million won’t get you to $100 million.”

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To Share or Not to Share Your Product Roadmap with Clients?

The Product Coalition

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Recently I spoke with 10 B2B sales and product experts who shared their advice on how to make product and sales teams successful. One question everyone had solutions for: How do you share your B2B product roadmap with clients? This video testimonial for Zoom features a brand-name customer (also Zendesk!)

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

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The Leap From Product Marketing to Solutions Marketing in 3 Steps

Proficientz

The difference between aspirin and other pain relievers is analogous to what many B2B solution providers do. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B).

Best-rated Sacramento Web Design Companies to Work With in 2022

StudioTeam

In the past ten years, we partnered with rising startups and established brands like HBO, Netflix, the United Nations World Food Programme, and Google, to name a few. The expertise and value we deliver to our clients have been recognized by the reputable B2B service rating platform, Clutch.

Alty is recognized as a Top Website Design Company on DesignRush

Alty

” DesignRush is a B2B marketplace connecting brands with agencies. We are recognized as a Top Website Design Company on DesignRush as of May 2019. “Rankings as of May 2019 includes the best web design agencies — the ones hiring the most talented web designers, for creating digital strategies, information architecture, design mockups and user-experience flow charts.” Rate the article [Average: 0]. Design & Dev Trends News

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Find the Best eCommerce Web Design Company to Work With In 2021

StudioTeam

Clutch is a reputable field guide for B2B agencies, so we collected each eCommerce web design company with higher ratings in their database. We are thrilled to be among the top B2B business service providers, according to the Clutch Global award and to be a Zeplin Agency Member. .

10 Design Agencies In New York to Work With in 2021

StudioTeam

A full-stack creative digital agency in New York offering web design, growth hacking, and brand strategy services. Full-service creative design agency in New York dedicated to help brands grow online. A B2B marketing and a web design firm in New York.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz

The B2B Product Manager Magazine August 2017 is now available. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.

5 Best Design and Innovation Consulting Firms to Work With in 2021

StudioTeam

We help startups and established brands optimize their time and resources, prioritize their product design and development efforts and discover untapped business opportunities. . R/GA partnered with notable brands such as Walmart, PepsiCo, AdventHealth, Shiseido, and Nike, just to name a few.

How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

When I started the internship, it was completely aligned as a B2B product,” Rao said, “but we saw a lot of value in creating this for the VIP users on PayPal. Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer.

How To Use Mobile App For Business Advantages?

The Product Coalition

In the end, the conclusion that nobody in the business world can disagree with is that irrespective of the size and niche, every business needs a mobile app representing a brand. So-called B2B brands also prioritize mobile app presence to push business conversion and revenue growth.