How To Use Mobile App For Business Advantages?
It is only very recently that mobile apps have come within reach of most businesses as valuable tools. Earlier mobile apps were considered to be tools for mainly big companies and leading companies across all niches. In the past few years, this began to change, and apps emerged as the tools to create a level-playing field between big and small companies. These days, with the help of mobile apps, smaller companies are offering better customer service and ensuring higher returns.
Despite all the differences, humans tend to be highly social, and none can stay aloof from the surrounding. Mobile apps helped businesses enter into social conversation and engage with the audience more socially in more ways than one. Thanks to the business app, a small business can easily engage with social media platforms.
In the end, the conclusion that nobody in the business world can disagree with is that irrespective of the size and niche, every business needs a mobile app representing a brand.
Necessity is ok, but what about the affordability?
Necessity is understood, but how can a business afford a new mobile app development project, considering the huge cost factor involved in it? Well, today’s startups and small businesses no longer need to be much concerned about the cost. Several technologies can help reduce the cost without compromising on the app quality.
You have several DIY app builders to shape your app in no time without needing to hire a development company. Suppose you want to create an app from scratch. In that case, you can embrace a Minimum Viable Product (MVP) approach that allows you to incorporate primary and elementary features and add additional value-added features through future updates based on the user feedback.
A cross-platform development approach is another way to enjoy comprehensive control on the development cost while ensuring faster app deployment across multiple platforms. In many countries, the choice of technology stack mainly depends upon the cost factor. For example, in the scenario of app development in Ireland, both React Native and Flutter enjoy bigger popularity among app projects as they are known to help developing native looking apps at a faster pace and with a minimum cost.
Let us have a quick look at the key advantages of mobile apps that small businesses and startups can use.
Ensuring comprehensive visibility
Most of the leading stats show that any average person in the US spends around 2 hours on their handheld devices. More importantly, the vast majority of this time is spent on mobile apps. Though only a handful of apps take most user engagement, there are too many instances of small business apps making up the elite club of successful apps. Once your app is downloaded and installed, it makes your business visible all the time and allows keeping touch with the customers all the time.
Boost Customer Loyalty
A website, irrespective of its popularity, mainly has a non-committed user base because there is no native presence for a website. In contrast, an app is downloaded and installed with a conscious choice by the audience. This means mobile app download always refers to increased customer loyalty. App users having a day in and day out relationship with the app are likely to be more loyal to the brand than web users.
Stronger Brand Presence
A mobile app allowing consistent relationships through continuous business communication and market interactions ensures a lot stronger presence for the business brand.
An app’s most effective ways to establish a better and stronger brand presence include direct communication through notifications, geo-targeted marketing, hyper contextual and location-based marketing, and mobile gamification elements.
Increasing revenue
As mobile apps help increase customer satisfaction, the sales volume continues to grow. As statistics by SalesForce indicate, the vast majority of purchases have resulted from the way customers experience an app. The pleasing user experience becomes a fundamental value proposition for many business brands who could develop a highly sophisticated and feature-rich mobile app.
As an increasing number of regular online retail and occasional sales occur on mobile devices, mobile apps are continuously being viewed as the most potent channels fueling business conversion for both big and small brands. Instead of managing a separate mobile website, it has become highly easier to manage a business app enriched to deliver an excellent customer experience.
Many leading e-commerce stores and consumer brands finally switched to mobile app-based stores from their earlier web stores simply because of the increased business conversion and more satisfactory customer experience. So-called B2B brands also prioritize mobile app presence to push business conversion and revenue growth.
Driving innovations
Mobile apps also did a fantastic job by pushing innovations and allowing small business brands to take advantage of these innovative technologies. For example, mobile e-commerce apps connected with location-sensing technologies like beacons and geofencing can now push more sales by sending more context and location-aware notifications.
The emergence of artificial intelligence (AI) and machine learning technology in understanding the user intent has helped business apps personalizing user experience in various ways. Mobile apps incorporating augmented reality (AR) and virtual reality (VR) technology are helping customers with innovative interactions with businesses.
Conclusion
Whether it is the innovations or allowing customers ease of browsing products or accessing services, or making your brand more visible, having your branded mobile app is a must to give your business brand a facelift. Thanks to mobile apps, you can easily create a sophisticated aura around your business brand and facilitate more accessible customer interactions in diverse contexts. No wonder, from the world’s leading brands to the brick and mortar stores in your locality, all are now adopting mobile apps for their business.
