Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? They all had the same playbook, but there was one problem – it wasn’t built for the modern human.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Usersnap

JUNE 24, 2019

Customers today want more from brands. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand. . Taking action towards becoming a customer-centric brand will take more than simply declaring your business as one.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? Example: Objective: Increase brand awareness. KPI: Daily website traffic, social media mentions, brand search volume. Instead get to know your competition as they’re going after your ICP too.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 111

User Testing Research Software Customer Experience Reference 111

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. For a B2B customer, you’ll want to know the size of your target business, what it does, its annual revenue, the department that makes the decision, key decision-makers, and its geography. Define your customer.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 98

User Testing Research Software Customer Experience Reference 98

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. She is currently leading a team of 5 product managers in managing a portfolio of products, which includes a B2B web app, web channel, and platform.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Sachin Rekhi

JUNE 24, 2015

It's why Workday , an incredibly successful HR solution, still employs the traditional B2B top-down sales approach as opposed to B2C2B. The traditional B2B sales process requires a focus on large marketing budgets and long sales cycles to generate awareness, interest, and consideration for your solution.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Data Visualization Branding 209

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

MARCH 12, 2020

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Even if they are thinking about leaving, they might give that company a chance to own and keep that business, especially in the B2B world.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

NOVEMBER 21, 2019

The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. Marketing and sales must be closely aligned because B2B customers have become harder to win.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Revulytics

OCTOBER 30, 2019

You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. If your strategy is just ‘reach this number of users or this amount of money,’ that’s not a strategy, it’s just business goals.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. James builds products and services which delight customers and differentiate companies. Meet the mentors….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60