BrainMates

SEPTEMBER 4, 2023

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. In a Qualtrics survey, 68% of customers said they’re more loyal to brands that ask for and act on their feedback.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. Brand new messenger for more customization. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 8, 2019

This includes content marketing, performance marketing, brand marketing etc. Product Marketing vs. Sales Enablement Sales enablement is crucial in B2B organizations to equip the sales teams with the necessary resources to succeed. Chameleon helps teams do this, and you can learn more here.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. What this means practice is that we apply the same experimentation model to all of our marketing activity, whether that’s content or brand marketing. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

280 Group

JUNE 18, 2020

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Responsible for branding and demand generation. At a high level, what’s the difference between the two roles? Assesses/establishes product pricing. Makes marketing tactic and creative decisions. Key Attributes.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. How have you been able to grow your brand and build the word of mouth momentum? Michael: Totally.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And what we learned is that it very much depends on the brand strength.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Don’t let other websites get your brand traffic.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 7, 2019

That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV). Successful customers can easily be converted to brand promoters and ambassadors.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Intercom, Inc.

MARCH 17, 2022

Through a series of ad tech and what’s called “rich media”, I was trying to persuade people to buy things with interesting layouts for e-commerce, and then I gradually drifted into B2B SaaS as I moved along as a UX researcher and product manager. So yeah, I lucked out. Now, I’m at a company called Amplitude.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151