Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Most people split the product adoption process into five stages.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Mind the Product

MAY 3, 2017

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. In fact, many product team members don’t even understand marketing at all. She hopes to help change that.

Product Marketing 106

Product Marketing Marketing Branding Advertising 106

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 139

Startups Strategy Technical Review B2B 139

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 150

User Testing Customer Feedback Customer Experience Data Visualization 150

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Innovatemap

DECEMBER 20, 2023

Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources. You can always count on his podcast or newsletter to help you deepen your understanding of the product world.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. It’s an acquisition channel.’

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 150

User Testing Customer Feedback Customer Experience Research Software 150

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. I specialize in complex content marketing operations, optimizing workflows and driving business growth.

Reporting Tools 145

Reporting Tools Research Software Product Research User Testing 145

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I’ve learned first-hand many of the product mistakes I highlight below. Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. How Long Should a Product Demo Last?

Demo 130

Demo Research Software Product Research User Testing 130

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Five Components for Strong Internal Brand Identity.

Branding 165

Branding Product Marketing Marketing Product Management 165

Userpilot

APRIL 19, 2024

These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. Surveys : These are a common tool in primary market research and can be used instead of focus groups to understand consumer attitudes. Identify the most valued features for your users.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. In this way, the free plan gives users a taste of what the product has to offer and incentivizes them to upgrade to a paid program.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Creating user segments in Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

MAY 30, 2023

Triggered in-app so users don’t have to leave your product to answer (and see them in the right context). Designed according to your brand aesthetics so it blends with the product UI. Triggering surveys based on the user’s actions, milestones, and product behaviors. Properly automated with specialized software.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog. Social media channels.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Typically, large-scale research techniques are used to create customer segments.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Innovatemap

JANUARY 26, 2022

For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. One reason we expanded into New York City is to grow our expertise outside of B2B. The city has a concentration of DTC and B2C startups and scale-ups with product needs.

B2C 52

B2C Vision Research Software B2B 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. There was no other way.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Or, as a product manager, how have you found it working with non-product people?

Product Research 158

Product Research User Testing Weak Development Team Embedded Analytics 158

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

The Product Coalition

AUGUST 2, 2018

SIRIUSDECISIONS SUMMIT Inhabitants of the United States and Europe both have access to this B2B focused event. The goal of SiriusDecisions is to bring together B2B professionals in product, marketing, and sales and discuss data-driven best practices and innovations in the B2B space.

Events 60

Events B2B UX Workshop 60

The Product Bistro

MAY 17, 2016

Most of my experience is with B2B sales, and mostly of hardware, or hardware/software combinations. Often though, for early stage companies, it is difficult to justify this distribution model, as your growth phase usually requires focused marketing and brand awareness building to gain traction. Executive Summary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Product Innovation Educators

MAY 3, 2021

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. It helps us fail less.

Framework 70

Framework Weak Development Team Travel Customer Experience 70

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Take a look at the statistics: According to research by Oracle, 74% of high-level managers are certain that customer experience influences how actively buyers turn into brand advocates. Less words, more data.

Customer Experience 80

Customer Experience User Testing Customer Feedback Weak Development Team 80

Ronke PM

OCTOBER 5, 2023

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? Asana product announcement example.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52