Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category. That marketer was saying, ‘You know what?
Lenny Rachitsky
JANUARY 9, 2024
Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Almost comically narrow.
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Intercom, Inc.
MARCH 28, 2022
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences. Read more ?.
Gainsight
SEPTEMBER 22, 2023
For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. According to LinkedIn, 75% of B2B buyers use social media to make buying decisions.
Amplitude
NOVEMBER 12, 2019
This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.
Intercom, Inc.
APRIL 29, 2021
Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content.
Mixpanel
FEBRUARY 23, 2021
In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” Egan Montgomery Director of Go-to-Market, High Alpha. Product Manager, Viber.
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