280 Group

NOVEMBER 9, 2023

As technology continues to reshape consumer behaviors and preferences, some have begun to question the value of personas as a tool in the product manager’s arsenal. Personas should be a reflection of careful research, making them authentic and forming the backbone of a shared understanding among teams.

Research Software 194

Research Software User Testing Customer Experience Development Team Review 194

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. Here’s the thing to keep in mind. Let’s apply the 80/20 rule.

Product Management 246

Product Management Product Manager White Paper Management 246

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Differentiate your business with CX. Fast feedback eliminates guesswork.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? Pricing research is an act of investigation and validation of the market demand and supply.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Haines-Group

JANUARY 26, 2024

It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. The Problem Churn is the silent killer.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps. Here’s why. Convenience Bias.

User Testing 104

User Testing Customer Feedback Feedback Software Marketing 104

280 Group

MAY 25, 2020

Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success. Assuming that you are getting a handle on those inputs, get out the markers and let’s put what you know to the test. Is it something they can believe?

User Testing 296

User Testing Product Research Research Software Differentiation 296

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? The answer is yes if feature requests from existing customers consume too many resources and stifle innovation. Current customers have no shortage of internal advocates: Customer success. Buyer surveys.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Target customer 2. 8:38] How do we identify our target customer?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Usersnap

JUNE 24, 2019

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. Learn more about customer-centric approaches.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer.

Enterprise 128

Enterprise Customer Feedback Data Visualization User Testing 128

Mironov Consulting

MAY 2, 2019

To meet customer expectations for consumer-like software usability. Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Let alone having Purchasing select our test automation tool vendor based on lowest price.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Mind the Product

SEPTEMBER 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. Though priming may seem simple and obvious, its power to influence consumer decisions has been proven time and again. Why is Priming Important During Onboarding?

User Testing 112

User Testing Research Software Customer Experience Reference 112

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. This consideration is especially true in B2B and B2B2C environments. The worst product is the best innovation that your customer doesn’t comprehend or cannot access.

Framework 129

Framework Reporting Tools Technical Review Systems Review 129

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium? StoryChief – I’m looking at you too!)

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Being a product manager in a B2B service company, the question was particularly difficult to answer. B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mind the Product

SEPTEMBER 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. Though priming may seem simple and obvious, its power to influence consumer decisions has been proven time and again. Why is Priming Important During Onboarding?

User Testing 98

User Testing Research Software Customer Experience Reference 98

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 106

User Testing Research Software Customer Experience Product Research 106

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). What Are User Engagement Metrics?

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. It’s a crucial part of how you provide continual value to customers, as well as how you grow your business. Product analytics keeps your team close to customer wants and needs throughout the product development process.

Data Visualization 114

Data Visualization Analytic Tools User Testing Product Research 114

Amplitude

FEBRUARY 1, 2021

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. A good launch strategy starts with taking a bird’s-eye view of your product to see how it fits with the rest of your business.

Product launches 111

Product launches Strategy User Testing Product Research 111

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. Their consumer base was primarily older, and many of them were not tech-savvy and had trouble using the app.

Research Software 88

Research Software User Testing Customer Experience Product Research 88

Amplitude

OCTOBER 3, 2018

As former Head of Growth at Atlassian, he saw the company go from being one of many in the B2B solutions space to becoming a highly-differentiated multi-billion dollar business, and helped develop and grow products such as Jira and Confluence. Product businesses exist for no other purpose than solving user pain.”

User Testing 68

User Testing Customer Experience Customer Feedback Feedback Software 68