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6 ways for product managers to drive GTM outcomes in B2B companies

Mind the Product

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.

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Product in Practice: Getting Engineers Involved in Brainstorming

Product Talk

When running brainstorming sessions, Ellen found that engineers in particular were quick to jump to feasibility concerns. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. It simplifies everything for engineering, marketing, sales and customer success teams! We offer a few insights.

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Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. Product led growth requires creating company-wide alignment across your teams—from engineering to sales and marketing—to make the product itself the largest source of sustainable, scalable business growth. .

B2B 156
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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Is it time to rethink your approach to product management strategy?

B2B 130
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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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