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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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The Value Assessment Framework (Part 3)

The Product Coalition

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. You might uncover that for the customer to enjoy your product another stakeholder (in B2B products) needs to also get value but you don’t currently address them. This concludes the value assessment framework.

Framework 109
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The Value Assessment Framework (Part 2)

The Product Coalition

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Your product’s value needs to be defined, delivered, and perceived as such by your customers.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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Download your free copy of Daniel Elizalde's bestselling book: The B2B Innovator’s Map

Product Leader: Learn a proven framework for building B2B SaaS and IoT products. Lead with confidence knowing you have the skills to reduce uncertainty, increase alignment, and maximize impact!

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The framework, best practices, examples and artifacts are all there. We’ve covered them all! In This Issue.

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The Hero’s Path: Rethinking B2B Product Management Through the Lens of Your Customer

Daniel Elizalde IoT Blog

As a B2B Product Manager or Innovator, you’ve probably heard a million times about the importance of “understanding your users.” There are many valuable frameworks like Personas and Jobs-To-Be-Done to articulate the […] ” But what does it really mean to understand your users?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.