We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
What if your B2B users loved your product?
Published in
6 min readMar 27, 2024
My computer dings with a new message. It’s from the head of sales, and I know exactly what the message will be before I open it. It’ll say, “Big Tech Company will sign a 5-year contract if we can deliver x new feature by end of year. Can we say yes?”
