Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Opportunity.

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Almost comically narrow.

B2C 98

B2C Customer Experience User Friction User Testing 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” For example, is their strategy to break down each of your solutions feature by feature?

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

JUNE 4, 2018

For many years, B2B companies have executed their inbound sales funnel in a similar manner: Much like the word “funnel” suggests, it’s based on the idea to filter out the visitors and leads that aren’t ready to buy or aren’t qualified. Let’s look at how this came about. Invest in sales conversations, not touches.

Inbound 220

Inbound Research Software B2B User Testing 220

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Reality show meets B2B.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Gainsight

JANUARY 8, 2019

INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. Whether you’re in B2B or B2C, a startup or a Fortune 500 company, you’ll find relevant content at Dreamforce. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. According to LinkedIn, 75% of B2B buyers use social media to make buying decisions. Technology companies, in particular, adopted these points of differentiation to gain market share. Apple, for example, sets itself apart with an easy-to-use UI.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

APRIL 6, 2022

Exactly how it differs from a traditional marketing strategy. A SaaS marketing plan covers all the strategies and tactics, from lead generation to converting potential customers to paying customers, to ensuring they stick with your product for a long time. SaaS pricing strategy unlike regular products/services is subscription-based.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. 6 – Bop Design Web design firm in San Diego, creating B2B website designs and content marketing plans since 2008. The main thing that drives their design decisions are guided by their partners’ business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. Bop Design Web design firm in San Diego, creating B2B website designs and content marketing plans since 2008. Typically B2B companies reach out to them when they need a rebranded website and lead-generating copy with it.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

I Wonder The Value

JANUARY 4, 2017

Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. Concept Example STP strategy, 4P (Product, Price, Place, Promotion), S-Curve model, life cycle management, Chasm, funnel and etc. It also has a close connection with business development.

Marketing 40

Marketing Inbound Advertising B2B 40

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JULY 20, 2023

Whether you’re trying to fine-tune existing text for your engagement strategy or create onboarding content from scratch, Userpilot’s AI builder is able to improve efficiency all the way through. The tool primarily focuses on B2B emails that you can generate with a single click. Source: Magic Sales Bot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Brian Balfour

JULY 18, 2017

In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. She’s really cool.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. One inbound leads increased by 100% which establish business that’s a lot. Join the smart people who get BoS updates.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. As such, did you need to change the business strategy in Japan? Q: ADARA is headquartered in the U.S., a country with a very different culture from Japan.

Travel 44

Travel Data Visualization Seminar Reporting Tools 44

Mixpanel

FEBRUARY 23, 2021

Once you’ve established a baseline for improvement, you can run tests to see what moves your retention metric—things like improving activation, scaling out more targeted acquisition strategies, and resurrecting users who dropped off. In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.”

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Is your model primarily inbound or outbound?

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. Francis: Absolutely.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

MAY 26, 2021

Measure group analytics to calculate metrics at an organisation level, useful for B2B SaaS companies. Hubspot offers a varied service, leading with its CRM offering that focuses on inbound marketing support, it tracks and monitors user engagement through its marketing. Segmentation. Customer Engagement Software #6 – Hubspot.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

280 Group

JUNE 18, 2020

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Both roles and responsibilities need to understand customer needs, the market situation, the competitive landscape, and pricing strategy, for example. Develops the go-to-market strategy and marketing plan.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Oren Steinberg

MARCH 7, 2017

B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. Startups can sell into large corporations by focusing on these 10 simple strategies ( based on my own experiences ): 1. How can startups work with large corporations? corporations? corporations.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190