article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

B2B 130
article thumbnail

B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Transform product marketing from a tactical sales support function to a strategic leadership function. View Previous Issues of The B2B Product Manager. If you’re reading this newsletter, give yourself a big pat on the back.

Magazine 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Leadership Side of Product Management – What Does It Really Mean?

Product Management University

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. This is where persuasion skills are paramount to leadership. appeared first on Proficientz.

article thumbnail

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To create that initial map, work with sales leadership and a couple of the best sales staff to hash it out together. No, no, no… Sales is not our customer! If you can’t- Hell.

B2B 185
article thumbnail

Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Leadership Product Management Roles Product Director As one of the first tiers of product management leadership, prior experience in leadership is not usually required as this role can be an introduction to a management role for many. Learn more: The Leadership Side Of Product Management – What Does It Really Mean?

article thumbnail

Product Manager Job Description for B2B

Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Comfortable in a leadership role and enjoys high visibility among peers. Download the PDF.

B2B 113
article thumbnail

How to Price New B2B Products with Mark Stiving

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, join me as I chat with Mark Stiving on how to price new B2B products. or Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – How to Price New B2B Products with Mark Stiving Pricing your products is key […].

B2B 62