Mind the Product
NOVEMBER 13, 2023
What are the core technical areas that a product manager should potentially know?Let’s Read more » The post Deep dive: How technical should a B2B product manager be? Let’s deep dive into what technical skills we are talking about and which are important to know about. appeared first on Mind the Product.
Mind the Product
MARCH 24, 2022
In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.
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Mind the Product
OCTOBER 13, 2023
Deepak Deolalikar, an experienced B2B product leader, discusses the key disciplines that good product teams must follow to find success in B2B products. Read more » The post The hallmarks of good and poor B2B product teams appeared first on Mind the Product.
The Product Coalition
SEPTEMBER 7, 2021
B2B product managers face a lot of challenges that are specific only to the B2B space. Continue reading on Product Coalition ».
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role.
Product Management University
OCTOBER 25, 2021
B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. Product Management. The Biggest Reason You Need a Product Manager Farm Team. Are product management’s user stories setting sales up for great demos? Product Marketing.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. Tim Herbig will share his hands-on approach to working with analytics in agile product management. But as they say, you wouldn't put a round peg in a square hole.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization!
Speaker: Daniel Elizalde - Product Executive and Advisor
Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” Our role as Product Managers is to eliminate confusion, not add to it. Our role as Product Managers is to eliminate confusion, not add to it.
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