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Dragonboat Named to Will Reed’s Top 100 Class of 2023

Dragonboat

We cannot be more thrilled to announce that for the second year in a row, Will Reed has named Dragonboat, out of 2,500+ eligible Seed and Series A B2B tech companies, an early-stage company shaping the future of workplace culture.

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Product-Led Growth Is a Misleading Name

The Product Coalition

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Is it time to rethink your approach to product management strategy?

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130
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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

B2B 130
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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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Intercom named a Strong Performer in Forrester’s 2022 Conversation Automation Solutions New Wave™

Intercom, Inc.

That’s why we are so proud to announce we have been named a “Strong Performer” in The Forrester New Wave™: Conversation Automation Solutions Q3 2022. The customer value that solutions such as Intercom can provide to B2B Marketers. This New Wave explores emerging technologies in the Conversation Automation space.