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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. You might also like: Product Management University Launches the School of Customer Success For B2B What is Product Portfolio Management?

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Product Positioning vs. Market Positioning: The Key Difference. Enjoy The B2B Product Manager March issue.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? It helps you visualize the customer journey.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. View the magazine. In This Issue.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.