Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B?

B2B 130

B2B Customer Experience Product Marketing Definition 130

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.

Data Visualization 52

Data Visualization B2B User Testing Customer Feedback 52

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Lenny Rachitsky

APRIL 11, 2024

He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. Likely a pre-seed or seed-stage company.

User Testing 96

User Testing Framework Product Marketing Marketing 96

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Also, be sure to understand the SEO implications of posting the same content to many sites.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. Intent stage (MoFu).

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. Our training program helps them elevate their role to strategic account leaders.”

B2B 130

B2B Certifications Product Management Product Manager 130

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Management University

JANUARY 3, 2023

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Related Articles.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

280 Group

JULY 30, 2018

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. So, no— just posting press releases to press release brokers doesn’t cut it.

B2B 227

B2B Marketing Advertising Customer Experience 227

280 Group

SEPTEMBER 10, 2018

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). To gain enthusiasm from sales for these sessions, keep the focus positive. If you can make it work- Bliss.

B2B 185

B2B Product Research Marketing Feedback Loop 185

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s how to change it.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Best digital adoption solutions on the market for B2B companies.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. That’s the secret to market leadership for the long haul.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. User Personas, Buyer Personas, and The Missing Link In B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Userpilot

MARCH 30, 2022

Asses Product-Market Fit before sunsetting a product. Numbers and data are important – but talking to customers and gathering feedback can provide you with a new page on your product’s sunsetting story. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things?

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. If it has been a while, contact Proficientz.

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

280 Group

AUGUST 23, 2021

If the PM and PO positions are separate, they’d better be tightly linked to ensure effective communications and alignment. Moreover, sometimes PMs and POs are in separate organizations entirely; POs often live in the engineering organization, due to their direct embedding in development teams, while PMs often reside in Marketing.

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

280 Group

MAY 25, 2020

Think of it as the “Marketing MVP”. These “MVP” elements are foundational to strategy and absolutely critical to the product’s ultimate commercial success. Without knowing the Positioning you want your product to take, its Value proposition to customers, and how you will Message these things, you don’t have a path to market success.

User Testing 296

User Testing Product Research Research Software Differentiation 296

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

bpma ProductHub

OCTOBER 2, 2017

Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. He has worked for both small and large companies in the B2B software industry. This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm.

Books 394

Books Roadmap Software Review Workshop 394