Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 52

Data Visualization B2B User Testing Customer Feedback 52

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Product Positioning vs. Market Positioning: The Key Difference. Enjoy The B2B Product Manager March issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B.

B2B 130

B2B Certifications Product Management Product Manager 130

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Enjoy The B2B Product Manager April issue. March 2021.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. In This Issue.

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. Learn these advanced practices for B2B and others with Product Management University On-Demand.

Magazine 130

Magazine B2B Product Management Product Manager 130

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. Creating a Product Strategy: Is It Worth the Effort? View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz. See the details below. View the magazine.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. What are customer engagement strategies? We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

280 Group

JULY 30, 2018

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. So, no— just posting press releases to press release brokers doesn’t cut it.

B2B 227

B2B Marketing Advertising Customer Experience 227

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

280 Group

SEPTEMBER 10, 2018

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. To gain enthusiasm from sales for these sessions, keep the focus positive. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 185

B2B Product Research Marketing Feedback Loop 185

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. If you’re reading this newsletter, give yourself a big pat on the back. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Positive, “glass-is-always half-full” attitude. Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works. It’s time to grow.

Product Strategy 130

Product Strategy Strategy User Testing Weak Development Team 130

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. To put all these best practices to use, we suggest the following strategies: 1. As opposed to this, sales enablement strategies are centered around your sales teams.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. How do You Position Technical Features to Sound Simple? Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.

Magazine 100

Magazine B2B Product Management Product Manager 100

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Here’s why this structure is so critical to a stronger leadership position. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Product Management University

APRIL 30, 2019

The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

Magazine 113

Magazine B2B Product Management Product Manager 113

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. With Userpilot, you can apply these strategies without having to code. So, if you want to foster intimacy, start with these strategies: Map the customer journey.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Gainsight

MAY 31, 2023

TrustRadius’s platform provides detailed and in-depth reviews for B2B software from verified users. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. Partner Success Manager. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

280 Group

OCTOBER 29, 2022

This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. They typically conduct extensive research about competitors’ products and market conditions to inform their messaging and Go-to-Market strategy.

User Testing 296

User Testing Product Marketing Product Research Research Software 296