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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. I started my career as a software engineer.
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
We are starting to pull together our list of 2025 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2024 Product Conferences list? This list is by no means exhaustive. Find it here.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaSproduct. Why build interactive demos for your SaaSproduct?
Listen now on Apple , Spotify , and YouTube. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
His work at Palantir ranged from accelerating the Covid-19 response to applying AI to drug discovery to optimizing aircraft manufacturing at Airbus. Their model involves solving one customer’s (very big and valuable) problem, then abstracting that solution into a product you can sell to everyone else.
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. All questions you can only answer with: Mobile app tracking. All questions you can only answer with: Mobile app tracking. What is mobile app tracking? Track mobile app engagement metrics with Userpilot.
Thats what product development feels like in most organizations.” Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. By conducting productdiscovery, teams can validate ideas, gather feedback, and make informed decisions about product development.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Our Process To make our interviews more fruitful, we established specific research objectives.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. This idea is echoed in education research.
While ample time for thorough UX research is ideal, there are always projects where that’s not possible, in which case, I make sure to follow these three steps of UX research, in whatever capacity possible, to ensure I am not designing in the dark. Remember: Never jump to solutions without understanding the problem.
Manual tracking in spreadsheets Using a dedicated analytics tool We aren’t actively tracking it When a user shows signs of churning, what’s your typical response? Userpilot can help you understand user sentiment, identify friction points, and build in-app experiences that guide users to value. It sounds simple, and it is.
In a fastmoving digital economy, many organizations leverage outsourced softwareproduct development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Hence for many of us designer-generalists, it was time to leave print and advertising to the graphic design specialists and move on to younger, less explored fields of web and digital product design, where we could once again feel like pioneers. Fast-forward to the present day, and the story seems to be repeating itself.
The $10B blueprint: Beyond Code & Canvas, how AI-Driven thinking will shape the next era of leadership Introduction: Not Just Pixels, But Power What if the future CEO of a trillion-dollar company is someone who blends creativity, systems thinking, and human empathy, with the power of AI? This isn’t science fiction.
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2BSaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tight feedbackloops beat elaborate planning. Simplify security.
Lovable —Build apps by simply chatting with AI Prerna Kaul is a product and platform leader who has spent over 14 years turning machine-learning research into consumer and B2Bproducts at Amazon Alexa, AGI, Moderna, and now Panasonic Well.
Drive deeper brand loyalty Tactic: Track emotional drivers, values, and associations over time Outcome: Develop initiatives and messaging that reflect customer beliefs and priorities Insight: Loyalty isn’t just earned through products—it’s built through shared values and consistent alignment.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
Finally, your SaaS mobile app is live! If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.
Building a culture of experimentation requires an appetite for iteration, a fearless approach to failure and a test-and-learn mindset. Ronny’s work has helped lay the foundation for modern online experimentation, influencing how some of the world’s biggest companies approach testing and decision-making.
Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2Bsoftwareproduct messaging. They can tell you the truth about product strengths and weaknesses. 1 target buyer?
Key Points Research suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries. The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions.
Collaborating on digital product design with engineers or managers follows the same principles as the prisoners dilemmaboth of you can either cooperate or defect. For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Prisoners dilemma in digital productdesign.
Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first. Don’t get paralyzed by testing everything. Your problems aren’t unique.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
How I landed a Product Designer role in 2 applications. I had seen the layoffs, the astronomical applicant counts, and the barrage of pessimistic takes about the state of product design all over LinkedIn. So I dont want to act like I have a magic bullet solution that will work in every circumstance.
The solution to the lack of differentiation problem is relatively straightforward. Just check out the competitive map (Figure 1) below as one piece of the solution. I’ll share what might be the reasons and the solutions but first I’ll share my definition of positioning. What is a position? Differentiation provides that evidence.
No matter whether youre designing B2C or B2Bproducts, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., streamline conversion in a new product), Increase existing business (i.e, improve retention in existing product), Increase shareholder value.
When Duolingo redesigned its app in 2022, engagement spiked overnight. The new layout felt confusing, frustration spread, and app review scores took a hit. Many product teams fall into the same trapmistaking engagement for success. user feedback) explains why, and visual data (e.g., The problem?
Release notes aren’t just a list of changestheyre a key touchpoint in the customer journey, reinforcing why users chose your product by consistently delivering value, building trust, and showing that youre invested in their success. Ready to elevate your product communication game? Lets get started! Bug Fixes Template Example 3.
Despite all the tools, personas, and campaign data, it’s still far too easy to fall into marketing that sounds good, but doesn’t land. Why Jobs to Be Done (JTBD) Belongs in Your Marketing Playbook JTBD helps you understand the real reason someone starts looking for a solution in the first place.
The same applies to product organisations — since creating visuals is the only clearly visible skill that no one else knows how to do, product designers are often pushed or expected to focus solely on that. The results may be slightly less consistent, but that’s a trade-off better addressed by hiring specialists in design systems.
In this episode, Peter dives into his most valuable lessons from building and scaling some of tech’s most iconic products and companies. The 5 PM archetypes: Consumer (design-obsessed), Growth (data-driven skeptic), Business/GM (margin-focused), Platform (builds tools for others), or Research/AI (technical depth).
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