Mind the Product

JULY 20, 2020

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.].

User Testing 173

User Testing Product Research Testing B2B 173

Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

Feedback Software 276

Feedback Software User Testing Technical Review Product Research 276

Centercode

JULY 6, 2023

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products.

B2B 40

B2B B2C User Testing Customer Feedback 40

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

OCTOBER 1, 2022

A/B test your in-app experiences to find opportunities for improvement and optimize adoption. of the market) are excited about trying products and testing new technology. Limited usage of the product as a test. A/B test your in-app experiences to improve the user adoption process. Software adoption curve. Innovators.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Strategyzer

JUNE 17, 2021

You’ve got this idea. Your gut tells you it could be the next big thing for your business, but you are struggling to find support for it within your organization. That lack of support combined with the overall business of day to day work means that your idea remains sidelined for years.

B2B 81

B2B Testing 81

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Like survival of the fittest, putting your ideas to the test will make sure only the worthy ones make it.

User Testing 163

User Testing Product Research Research Software Feedback Software 163

Strategyzer

JUNE 23, 2021

You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach.

B2B 78

B2B Product Research Testing 78

The Product Coalition

JULY 28, 2020

45%, for B2B products it is 25%?—?55%, The 5 seconds test and the first-click test are common qualitative testing techniques to start investigating the issues with your bounce rate. You can easily create and run those tests using the UsabilityHub. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 120

User Testing Product Research Product Marketing Testing 120

Userpilot

NOVEMBER 13, 2023

Here are some tried-and-tested best practices for customer enablement: 1. Customer success enablement focuses on providing customers with the necessary tools for success. Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

MARCH 30, 2022

They had spent the last 3 years rewriting the app (which had never seen the light of day or had passed any usability testing ,) while the old app still generated some revenue and was not being looked at. So here I stroll along in week 2 of my employment and ask… but why? The old app worked just fine. It was being actively sold.

User Testing 98

User Testing B2B Onboarding KPIs Feedback Software 98

Userpilot

OCTOBER 16, 2022

Some forms of feedback include one-on-one interviews, surveys, usability tests, and reviews on 3rd party websites. The post 15 Customer Intimacy Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. Conducted by agencies or in-house teams, it involves understanding user behaviors, needs, and motivations through various methods like interviews, surveys, and usability testing. What is UX Research in Design?

Data Visualization 79

Data Visualization User Testing Research Software Product Research 79

The Product Coalition

APRIL 27, 2019

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Mobile apps have made several business processes extremely easy and less time-consuming.

B2B 60

B2B Reporting Tools User Testing Customer Feedback 60

Centercode

DECEMBER 28, 2022

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.

Product Research 40

Product Research User Testing Testing B2C 40

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. we just took everyone’s top idea and tested it. Maybe this is you.

B2C 60

B2C User Testing B2B Product Research 60

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Differentiate your business with CX. Website optimization. What is this company selling?

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. With your sights set on engagement, it’s only through rigorous testing and experimentation that you’ll be able to understand whether your design addresses the problem you set out to solve. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. With your sights set on engagement, it’s only through rigorous testing and experimentation that you’ll be able to understand whether your design addresses the problem you set out to solve. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. In B2B, the user and the buyer are rarely the same.

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User Testing Customer Experience Product Management Product Manager 246

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned.

User Testing 106

User Testing Product Research Product Marketing Testing 106

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Let alone having Purchasing select our test automation tool vendor based on lowest price. And we continuous user-test our early concepts.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

FEBRUARY 19, 2024

A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Here are a few: For websites, the average conversion rate for B2B SaaS businesses ranges from 0.9 A/B tests allow you to compare the performance of 2 different in-app experiences before rolling them out for all users.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105

280 Group

JUNE 2, 2021

Inconsistent testing and learning. He has delivered generations of successful technology Products (Hardware, Software & SaaS, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and In-App User Engagement. This is also the case for your data curation, analysis, reporting, and decision-making.

Data Visualization 317

Data Visualization Feedback Software Reporting Tools Product Research 317

280 Group

JULY 16, 2018

Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. Check out our video – 3 Tests for Great Product Messaging. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 45

B2B Marketing Reporting Tools Product Research 45

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Product Management University

JULY 18, 2023

The real acid test comes when you explain your product positioning to a third grader or your grandparents. You might also like: Creating a Sales Playbook: 5 Must-Haves Top 5 Reasons Your Positioning Falls on Deaf Ears How to Create a B2B Sales Demo Script If they understand it, you’re in great shape.

Positioning 130

Positioning Product Research Construction Demo 130

The Product Coalition

NOVEMBER 14, 2023

If you work at a B2B company and you need to hire a designer to work on an internal tool, your process probably doesn’t index as highly on portfolio design. Of course, everyone knows to dutifully responds to the question with “user testing” so I look for a few layers of depth on top of that. What I look for in a designer portfolio 1.

User Testing 129

User Testing Startups B2C Product Research 129

Product Talk

APRIL 20, 2022

In a matter of days, they have their first assumption tests live to help them evaluate which way to go. They identified several potential product ideas to explore and they used assumption testing to evaluate those solutions. If your founders aren’t ready to explore alternative solutions, you can start with assumption testing.

Product Research 243

Product Research Startups User Testing User Friction 243

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how.

Weak Development Team 131

Weak Development Team User Testing Customer Communications B2B 131

Userpilot

FEBRUARY 18, 2024

To test the hypotheses, run experiments , like A/B or multivariate tests. Let’s look at a few numbers to give you an idea of what to aspire to: For website conversions, the average conversion rate for B2B SaaS businesses is between 0.9 Head-to-Head A/B Test – to compare the performance of 2 new versions.

Analytic Tools 105

Analytic Tools Data Visualization Research Software Onboarding KPIs 105

280 Group

MAY 25, 2020

Assuming that you are getting a handle on those inputs, get out the markers and let’s put what you know to the test. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Those are all subjects unto themselves, and yes, there are good methods to resolve each. Yes, get a box. Proceed to Messaging.

User Testing 296

User Testing Product Research Research Software Differentiation 296

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 124

User Testing Customer Feedback Customer Experience Product Research 124

280 Group

JULY 11, 2022

We create hypotheses, test them, and learn from them, then iterate in a continuous loop of improvement. In a B2B scenario, this person may be a C-level executive, an engineer, or an IT staff member, depending on the organization. . Creating buyer personas, Ken said, is in alignment with the Lean Product Development process.

Customer Experience 296

Customer Experience User Testing Development Research Software 296

Centercode

JANUARY 26, 2023

Testing B2B products is particularly challenging. You may have a small number of customer sites testing your product, but each site could have many people providing feedback or be testing multiple products at the same time.

Feedback Software 52

Feedback Software User Testing B2B Customer Feedback 52

280 Group

OCTOBER 29, 2022

This may involve customer panels, usability testing, focus groups and interviews. Bill is a product management and marketing advisor, five-time corporate VP Product/Marketing, consultant on over 90 projects, and author of: The 21 Rules of B2B Marketing. 4: Market Research. Bill Haines is a Principal Consultant and Trainer at 280 Group.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

UX Studio

MARCH 30, 2024

Building a panel ensures that you always have a group of people to choose from when testing new features or collecting insights about previous experiences with the product. Building and maintaining a research panel in a business-to-business (B2B) setting can be beneficial. Building a panel of B2B users creates a valuable resource.

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User Testing Research Software Customer Experience Product Research 67