Product Management University

FEBRUARY 27, 2017

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Product Culture

MARCH 3, 2021

A fun way to develop your product vision is to hold a MadLibs game. A final vision might be something like this example from my book, Product Roadmaps Relaunched : “We help perfect American lawns by perfecting water delivery” Contest: explain your own product vision in this formula.

Vision 52

Vision B2C B2B Books 52

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Problems aren’t the headline.

Vision 100

Vision Magazine B2B Blog 100

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. We got you covered! What is customer engagement?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. Answering the “Product Vision” Questions With Something…Visionary. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. View the March 2017 Issue.

Magazine 100

Magazine Demo B2B Product Management 100

NextBigWhat

APRIL 28, 2019

in Hindi means “Vision” How to decide what to work on first? This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ???

B2B 63

B2B Framework Vision Product Management 63

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. Answering the “Product Vision” Questions With Something…Visionary. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. View the March 2017 Issue.

Magazine 100

Magazine Demo B2B Product Management 100

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Radical Product

NOVEMBER 19, 2020

Defining your Why Before setting out to delight customers, we need to start with a clear vision for the change we want to bring about. In shifting to a purpose-driven approach, Paul defined his product vision as promoting kindness among coffee drinkers and Nack was his mechanism for bringing about his change.

Vision 52

Vision User Testing Feedback Software Customer Experience 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Let me walk through the entire workshop in the phases with its results.

Startups 134

Startups Strategy Technical Review B2B 134

Product Management University

JANUARY 18, 2022

Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick. With superior knowledge of markets and customers, you now have to convince executives, marketing, sales, engineering, finance, customer success, and customers that your vision and priorities are spot on. You’re not going to be one of those.

Leadership 147

Leadership Finance Product Management Product Manager 147

The Product Coalition

OCTOBER 12, 2020

Two weeks later, we started to have concerns over our product and vision. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. We hadn’t yet decided to pivot, because we still had faith in the overall vision. thanks to us. We were definitely not a pain point.

Startups 174

Startups Data Visualization KPI Analytic Tools 174

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 128

Enterprise Customer Feedback Data Visualization User Testing 128

Mixpanel

MARCH 16, 2020

We’re really focused on blue chip companies that have a large vision for Amazon, whether that be logistics or long-term sales strategies by country. The post Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement appeared first on Mixpanel. I present metrics to a product committee.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Product Management University

JUNE 21, 2021

With the market knowledge as the backdrop, product management creates a vision for how your organization is going to make its target customers successful in ways they haven’t even thought of yet while also driving revenue growth, market share and wallet share. You still have to earn that trust. Related Articles. Consider It!

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. . — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies.

Reporting Tools 94

Reporting Tools B2B Customer Experience Startups 94

Sachin Rekhi

FEBRUARY 23, 2020

Or they might be experts in specific domains like AI, marketplaces, B2B SaaS, and more. Craft a compelling vision. Elon Musk is always the exemplar I point to when people ask me about crafting a compelling vision. He is also constantly tying every initiative at both Tesla and SpaceX back to their respective visions.

Product Management 191

Product Management Product Manager User Testing Vision 191

Mironov Consulting

JANUARY 24, 2024

12 months) that choices are meaningful and actionable Lends itself to OKRs or metrics Not just an airy 5-year vision with all things for all people.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions.  Short-enough time frame (e.g.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You have experience in B2B marketing. Work at feedly. apply for this positon. You’re also comfortable setting up custom events and behavior triggers in Hubspot and Google Analytics.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Mixpanel

APRIL 13, 2023

We ripped up the B2B SaaS rules and playbook by rolling out a “show, don’t tell” design in the product; ungating content so you don’t have to fill out forms to read stuff; and beginning our journey toward price transparency. As we began to widen our vision, it was a moment for us to question the entirety of the brand.

Analytic Tools 88

Analytic Tools Data Visualization Airlines Branding 88

UX Planet

MARCH 7, 2024

We recently successfully executed a complete overhaul of the UI for a large B2B software in just 3 sprints, with a beta version out in 5 sprints, and on another occasion, developed a fully functional MVP within the same timeframe. Furthermore, the real outcomes become evident in 3 to 4 sprints, showcasing the rapid progress achievable.

Feedback Software 52

Feedback Software Research Software Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals. It’s about prioritizing features that align with the company’s vision and long-term goals. Product vision. Ready to dive in to learn more? Dave Martin on how product roadmaps kill outcomes.

Analytic Tools 101

Analytic Tools Feedback Software Product Research User Testing 101

Product Management University

APRIL 24, 2017

Marketing and sales teams are thoroughly confused by all the fragmented product messages that don’t roll up to a cohesive value story or vision. All told, it makes it very difficult for the organization to articulate a strong vision that prospects and customers buy into. 3 Steps to Connect the Dots. Now you’ve got momentum!

Product Marketing 100

Product Marketing Marketing B2B Vision 100

The Product Coalition

JUNE 26, 2022

In a B2B context, it’s a must-ask. B2C vs B2B While the principles of user research are the same for B2B or B2C products, there are some unique aspects to selling a product to another company. “How are you dealing with it now?” Where does the money come from?” Who else should I talk to?”

User Testing 128

User Testing Customer Feedback Customer Experience Product Research 128

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

SEPTEMBER 22, 2020

But there needs to be a clear vision and purpose – a “why” so to speak. Even with a clear vision, like HubSpot’s permission-based inbound marketing, forging the path for a new category is no easy feat. There are no pricing benchmarks, no existing business or revenue models to follow, no idea if there’s even a market for it.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Creating Your Product Vision: Two Parts Customer, One Part Product. Are product revenue and profitability goals a good metric or are they counterproductive? Here’s why. Related Articles.

Differentiation 100

Differentiation B2B Vision Naming 100

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. How to create a scalable product organization.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 186

Product Strategy Strategy Research Software Technical Review 186

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. If you’re following a horizontal product model, your entire organization has tunnel vision on tactical problems and products. In B2B, product ROIs aren’t relevant, especially in a vertical market model. They identify a niche problem and develop a solution.

Strategy 113

Strategy B2B Certifications Customer Experience 113

The Product Coalition

AUGUST 10, 2020

And we rather fail fast and deliver the right thing, rather than enforce our vision. Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. Remember that the whole reason behind the collection of the data is the validation of our hypothesis or idea.

Data Visualization 176

Data Visualization User Testing Analytic Tools B2C 176

Mixpanel

FEBRUARY 27, 2023

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

The Review by First Round

OCTOBER 7, 2021

He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective. GC explains how he sinks tons of time into understanding the customer journey, mapping out the delta between reality and the ideal vision.

Marketing 52

Marketing B2B Customer Experience Vision 52